The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual

  • July 30, 2021

When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored …

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