New Email Tool Features Dynamic Merchandising

Creator has launched a tool to help marketers create shoppable experiences within emails. 

The new solution, Creator Interactive Email, allows ecommerce brands to add dynamic merchandizing and interactivity, including opacity and image swap, to email design, the company says. 

For instance, Creator claims on its website that marketers can reduce design time by uploading a design file from their preferred tool. And they can build dynamic emails and publish them to email service providers quickly without coding. 

In addition, they can create hotspots with direct links to item details within specific images. 

Users can also create mouse over hover effects and other interactive animations. And, they can include multiple buttons for calls to action. 

Interactive Email “shortens the path to purchase from email,” states Dave Powell, CEO of Creator parent company Zmags. 

The website notes that consumers will often dismiss a message within seconds. But the new tool drives faster clicks and conversions, it says.

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