Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie

  • November 20, 2019

The Challenge

Universal Pictures wanted to promote the release of its horror-thriller, “MA," starring Octavia Spencer. Set to debut on May 31, 2019, "MA" was slated to be Spencer’s breakout moment in a villainous role -- a career-first for the acclaimed actress -- and faced stiff competition in its premiere …

Next story loading loading..

Discover Our Publications