Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
- November 20, 2019
The Challenge
Universal Pictures wanted to promote the release of its horror-thriller, “MA," starring Octavia Spencer. Set to debut on May 31, 2019, "MA" was slated to be Spencer’s breakout moment in a villainous role -- a career-first for the acclaimed actress -- and faced stiff competition in its premiere …
