Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie

  • November 20, 2019


Octavia Spencer, second from left, with the four influencers who took part in a promotional skit for Universal's "MA."

The Challenge

Universal Pictures wanted to promote the release of its horror-thriller, “MA," starring Octavia Spencer. Set to debut on May 31, 2019, "MA" was slated to be Spencer’s breakout ...

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