MGM's 'Roll The Dice' Game Show Wins Over Fans

  • October 2, 2019

The Challenge

MGM Resorts wanted to position its brand among millennials as the world’s leading entertainment company and its 14 Las Vegas properties as must-visit destinations, so MGM Resorts partnered with Facebook and Thrillist. 

The Execution

The creative result was “Roll The Dice” -- an eight-part interactive Facebook video campaign ...

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