MGM's 'Roll The Dice' Game Show Wins Over Fans
- October 2, 2019
The Challenge
MGM Resorts wanted to position its brand among millennials as the world’s leading entertainment company and its 14 Las Vegas properties as must-visit destinations, so MGM Resorts partnered with Facebook and Thrillist.
The Execution
The creative result was “Roll The Dice” -- an eight-part interactive Facebook video campaign …
