- Parllay Launches Tools To Build The Future Interactive Content Hub, Ecommerce Site
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
Several former Microsoft executives at startup Parllay will roll out technology th ...
- Interactive Kate Spade Ad Shows Up In Email Holiday Messages
MediaDailyNews, Laurie Sullivan - Friday, December 5, 2014
Interactive video has become a building block for content. Kate Spade h ...
- To Reach Gen Y, MassMutual Expands 'Society Of Grownups'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
MassMutual is going after Millennials in Boston with The Society of Grownup ...
- Canoe Serves 10 Billionth Ad (That's Billion With A 'B')
MediaDailyNews, Joe Mandese - Tuesday, November 11, 2014
Cable TV industry backed television ad technology developer Canoe Ventures has serv ...
- SmarTV, Quadriga Merge, Offer Interactive TV Service To Hotels
MediaDailyNews, Erik Sass - Friday, October 24, 2014
The in-room TV experience is about to get more interactive for so ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- XAPPmedia Bows Interactive Audio Content Promos
MediaDailyNews, Erik Sass - Thursday, October 2, 2014
XAPPmedia, which specializes in interactive advertising for audio apps, has unveiled ...
- Four Mobile Strategies To Optimize Radio Advertising For Local Businesses
Mobile Insider, Sara Sisenwein - Thursday, October 2, 2014
As one of the first forms of mass media, radio continues ...
- IAB Creates Tech Lab To Speed Standards Development
MediaDailyNews, Mark Walsh - Monday, September 29, 2014
The Interactive Advertising Bureau (IAB) on Monday announced the launch of ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Lexus Airs Skippable TV Ads On Purpose
MediaDailyNews, Wayne Friedman - Thursday, August 21, 2014
Taking a page from the online advertising options playbook, Lexus recently r ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...
- Fuisz Media Raises $2M In Seed Funding
Around the Net In MAD LA, Erik Sass - Friday, July 4, 2014
Santa Monica-based Fuisz Media, which produces interactive videos for marketers, advertisers a ...
- Evian Turns Wimbledon Tweets Into Mini Music Videos
Marketing Daily, Karlene Lukovitz - Thursday, July 3, 2014
Some of the tweets from around the world were made into mus ...
- Fuisz Media Software Lets Existing Ads Become Show 'N Tell
Around the Net in Video, P.J. Bednarski - Wednesday, July 2, 2014
Fuisz Media has software that lets advertisers take videos they’ve already mad ...
- Avengers Land In Times Square With Marvel Exhibition
Marketing Daily, Karl Greenberg - Monday, June 16, 2014
Erik Muendel, CEO and CCO of Brightline (which has done work f ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Samsung Targets The Kitchen In New Campaign
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
The television ads will be supported by print ads featuring Samsung's dishwasher ...
- 2014 EFFIE Award Preview: How The Moon Helped Corona Find Its Beach in N.Y.
Marketing Daily, Melissa Severin - Thursday, June 5, 2014
In a city of constant commotion, with a limited budget and ...
- Revelens Makes Online Video Interactive, Monetizes Bookmarks
Online Video Daily, Laurie Sullivan - Friday, May 30, 2014
Start-up Revelens plans to release a video player that bookmarks clips whi ...
- Hidden Valley Offers Meal, Activity Ideas Via Mobile
Marketing Daily, Karlene Lukovitz - Thursday, May 29, 2014
The idea is to help families make "crunch time" -- the bu ...
- One Small Order Of Fried Thoughts
VidBlog, P.J. Bednarski - Friday, May 9, 2014
After a week and a half of traipsing through the hyperbole ...
- Cablevision Debuts CloudTV AdCast, AmEx First Advertiser
MediaDailyNews, Wayne Friedman - Wednesday, April 30, 2014
Moving to simplify the delivery of interactive advertising on cable systems, b ...
- Innovid Creates A New Atom, Open Architecture Platform Works For Third Party Tech
Around the Net in Video, P.J. Bednarski - Friday, April 25, 2014
Multiscreen ad platform Innovid has launched Atom, what it calls its mo ...
- XappMedia Raises $3 Million For Launch Of Interactive Audio Ads For Mobile Apps
MediaDailyNews, Erik Sass - Wednesday, April 23, 2014
XappMedia has raised $3 million for its debut of interactive audio a ...
- Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
Major TV broadcasters are starting up a locally based interactive TV tri ...
- DPAA Adds New York's MTA To Roster
MediaDailyNews, Erik Sass - Monday, March 31, 2014
The Digital Place-based Advertising Association is getting its first member from t ...
- H&R Block Rewards Consumers With Cash
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
"The reaction has been incredible," Christina Lively, H&R Block director of bra ...
- Dodge Hits The Road With Cars And Trucks
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The company says it is using the "Dodge Power Rallye Tour," whi ...
- Britain Invades India (Again)
Mediapsssst, Richard Whitman - Thursday, March 20, 2014
No, it's not the return of the Raj, but WPP is zeroi ...