- London Live TV To Offer A Second-Screen App
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
With most sources suggesting around half of the UK population will wat ...
- TBS Sitcom "Cougar Town" Has Big Second-Screen Tie-In With Target Tonight
Around the Net in Video, P.J. Bednarski - Tuesday, March 18, 2014
Target will feature dozens of products on a new episode of t ...
- Meow Mix Cat Food Launches 'Catstarter'
Marketing Daily, Tanya Gazdik - Monday, March 17, 2014
Funding via Kickstarter, Indiegogo and similar groups is currently all the rag ...
- Innovid and Atlas Solutions Team Up On Advanced Ad Platform
Online Video Daily, P.J. Bednarski - Wednesday, March 5, 2014
Atlas SoIutions, the ad server and measurement platform purchased from Microsoft ...
- Nissan's Marx Presses The Social Accelerator
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
"We see social media as an amplifier -- an accelerant," Nissan Nor ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- New Tech Rewards Viewers For Engaging With Pre-Roll Ads
Real-Time Daily, Tyler Loechner - Tuesday, February 18, 2014
Viewability has become one of the more important metrics for advertisers, b ...
- European Ebuzzing Discovers America Is the Land of Opportunity
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
European biggie Ebuzzing earns $67.5 million in US in its first ye ...
- IAB Issues Mobile Video Ad Guide
Mobile Marketing Daily, Mark Walsh - Tuesday, February 11, 2014
With mobile video consumption on the rise, the Interactive Advertising Bureau h ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2014
The Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- Ad Leaders Donate IAB Domain Name To Interactive Advertising Bureau
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 9, 2014
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.c ...
- A Survey That's Hard to Ignore About How We Ignore Online Ads
VidBlog, P.J. Bednarski - Thursday, February 6, 2014
Goo Technologies has new research that says 82% of all Americans igno ...
- IAB Extends Reach To Africa
MediaDailyNews, Mark Walsh - Monday, February 3, 2014
The Interactive Advertising Bureau has extended its presence to Africa with t ...
- How Touching: Start Up Says Users Don't Want to Lean Back
Around the Net in Video, P.J. Bednarski - Thursday, January 30, 2014
Erick Schonfeld, the co-founder of
TouchCast, talks about his new start- ...
- VivaKi Chooses Innovid as Worldwide Ad Solutions Partner
Online Video Daily, P.J. Bednarski - Thursday, January 30, 2014
VivaKi has made its existing relationship with Innovid more expansive, choosing t ...
- An Unruly Look at Super Bowl Pre-Buzz
Around the Net in Video, P.J. Bednarski - Wednesday, January 29, 2014
Axe marks the spot, sort of. In pre-game teases of Super Bo ...
- ActiveVideo, BrightLine Team To Enhance Interactive Ad Campaigns On TV, Cross-Platform
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
LAS VEGAS -- Looking to push more interactive style TV advertising throu ...
- H&M Super Bowl Spot Lets Viewers Buy Beckham's Bodywear Via TV Remote
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
LAS VEGAS -- Buying merchandise from one's TV remote isn't new ...
- Chevy NE Auto Dealers Launch CAPTCHA Campaign, Transform Annoyance Into Ads
Online Media Daily, Laurie Sullivan - Thursday, December 26, 2013
Chevy launched a holiday CAPTCHA campaign this week for U.S. Northeast automoti ...
- Walmart Tops Holiday Ads; Honda Tops Auto TV Ads
Marketing Daily, Karl Greenberg - Thursday, December 19, 2013
Advertising analytics firm Ace Metrix said that the big-box chain's position ...
- Correction: Scripps Networks Interactive Owns Ulive
Online Media Daily, Gavin O'Malley - Tuesday, December 10, 2013
Online Media Daily's Dec. 9 story "E.W. Scripps Buys Newsy For $ ...
- Block-Verk Leaves PromaxBDA For Shazam
MediaDailyNews, Wayne Friedman - Tuesday, November 12, 2013
Television's marketing association, PromaxBDA, will have a new leader -- as Jonath ...
- IAB Launches Publisher-In-Residence Program
Online Media Daily, Mark Walsh - Tuesday, November 12, 2013
The Interactive Advertising Bureau has tapped Peter Naylor to inaugurate its Publisher-In-Residen ...
- DataXu Adds Interactive Video Pre-Roll
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Demand-side platform (DSP) DataXu has announced the addition of new technology th ...
- Kiosks Campaign Touts The Wonders Of The Philippines
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
The effort centers on interactive kiosks that use gesture technology to immer ...
- Nissan GT Academy Lines Up At Flag For Third Year
Marketing Daily, Karl Greenberg - Thursday, October 31, 2013
Nissan's racetrack reality-show GT Academy is back for Season Three. The progr ...
- Interactivity Is Great For Advertising, When It's Done Right
Around the Net in Video, P.J. Bednarski - Monday, October 28, 2013
There are problems with measurement, for sure, but interactive advertising is ...
- Interactive Drives Media Growth
Online Media Daily, Gavin O'Malley - Thursday, October 24, 2013
Thanks to continued growth in online advertising, the interactive media sector ...
- Internet, Mobile Ad Revs Hit $20B
Online Media Daily, Gavin O'Malley - Wednesday, October 9, 2013
Riding dual revolutions in mobile and video technology, Internet ad revenues soar ...
- Ensequence To Roll Out National Platform For Interactive TV Advertising
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching nation ...