- Radio One Adds 360, Katz Drops It, Bows Native Ads For Digital Radio
MediaDailyNews, Erik Sass - Tuesday, September 17, 2013
Radio broadcasters are making moves in the digital space, with a n ...
- CBS Interactive Debuts Fantasy Football Gaming App
Online Media Daily, Gavin O'Malley - Thursday, September 12, 2013
As mobile emerges as a key content channel for consumers, networks a ...
- CBS Interactive Adds 40 Sites To MaxPreps Franchise
Online Media Daily, Gavin O'Malley - Thursday, August 29, 2013
CBS Interactive plans to expand its high school sports coverage by addi ...
- Interactive Video Ads Double Purchase Intent
Real-Time Daily, Tyler Loechner - Thursday, August 22, 2013
Viewers exposed to interactive video ads express double the intent to purcha ...
- Tremor's Five Good Rules of Interactive Advertising
VidBlog, P.J. Bednarski - Thursday, August 22, 2013
Tremor Video's David Sanderson, the senior director of creative, has devised fi ...
- Interactive Ads Build Awareness and Are Better Viewed
VidBlog, P.J. Bednarski - Tuesday, July 23, 2013
Of course the study comes from Innovid, which is a pioneer ...
- Lexus Mixes It Up With New Site
Raw, Karl Greenberg - Monday, July 22, 2013
Lexus has launched a website and interactive promotion to promote the 20 ...
- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- The Cookie Chip: Post-Browser Ad-Tracking May Be Silicon
Online Media Daily, Laurie Sullivan - Thursday, June 13, 2013
The future of cookie tracking lives on the silicon chip, not ...
- Social Media, TV Relationship Is Evolving, Genre Defines Engagement
Online Media Daily, Gavin O'Malley - Monday, June 10, 2013
While half of consumers report viewing TV concurrently with social media, f ...
- CBS Gains Full Ownership Of TV Guide Digital
Online Media Daily, Gavin O'Malley - Friday, May 31, 2013
CBS Corp. has acquired full ownership of TV Guide Digital, including TVGuide.c ...
- CBS Interactive Adds 247Sports Football, Basketball Content
Online Media Daily, Gavin O'Malley - Tuesday, May 14, 2013
Adding to its niche content, CBS Interactive has entered into a distributi ...
- AOL Sharpens Sales Team, Must Pass IAB's Exam
Online Media Daily, Gavin O'Malley - Thursday, May 9, 2013
Trying to set a new standard for online publishers, AOL will n ...
- IAB Releases HTML5 Guidelines For Digital Ads
Online Media Daily, Mark Walsh - Monday, May 6, 2013
With more publishers and agencies turning to responsive design to adapt ...
- National CineMedia Screens Ad Increases, Rolls Out Video Displays
MediaDailyNews, Erik Sass - Thursday, May 2, 2013
National CineMedia, the larger of two dominant U.S. cinema advertising networks, sa ...
- Yahoo Introduces In-Stream Ad Format
Online Media Daily, Mark Walsh - Monday, April 29, 2013
Jumping on the native ad bandwagon, Yahoo is launching a pair ...
- Digital Space Intros ILove Fashion Magazine
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
As Bauer Media's More! magazine closes its doors Digital Space has announc ...
- Let's Get Personal: The Next Step In The Evolution Of Mobile Target Marketing
Online Media Daily, Puneet Mehta - Wednesday, April 10, 2013
To succeed on mobile, marketers need to get smarter about their mobi ...
- HTC Makes Some Noise
Marketing Daily, Aaron Baar - Friday, April 5, 2013
With an overall marketing spend that will double any of its previo ...
- When The Content That Lives In The Browser Ads Becomes 3D
SearchBlog, Laurie Sullivan - Tuesday, April 2, 2013
Have you scrolled through the Chrome experiments listed on Google's site? They' ...
- BlurbIQ Debuts New Overlay Units
Online Media Daily, Gavin O'Malley - Wednesday, March 20, 2013
The video specialists at blurbIQ just launched a suite of new interacti ...
- CBS Starts CBS App, And Full-Episode TV Player
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2013
CBS is starting up CBS App, a full-episode TV player for iPho ...
- IAB Adds 5 New Ad Units, Interactivity Highlighted
Online Media Daily, Gavin O'Malley - Monday, February 25, 2013
The Interactive Advertising Bureau has unveiled five new ad units, which ...
- Collins Joins Media Storm, Focuses On iTV Advertising
MediaDailyNews, David Goetzl - Tuesday, February 12, 2013
John Collins, who helped Canoe Ventures get off the ground, has join ...
- Microsoft Making Interactive TV Shows
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 12, 2013
Among other entertainment endeavors, Microsoft plans on producing premium interactive TV sho ...
- Bing, Fox Tap Social To Take Pulse Of State Of The Union
Online Media Daily, Laurie Sullivan - Friday, February 8, 2013
Bing will partner with Fox News to bring an interactive experience ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- Philly's 'With Love' Campaign Woos Betrothed
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The Greater Philadelphia Tourism Marketing Corporation's (GPTMC) "With Love, Philadelphia XOXO" campai ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- XBox NUads Pulls TV Into Digital Media Mix
Online Media Daily, Laurie Sullivan - Monday, January 7, 2013
Microsoft released numbers Monday revealing that its NUads Xbox platform attracts 3 ...