- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Consumers Trade Up For Higher-End Smart TVs During Pandemic
Research Intelligencer, Rob Williams - Thursday, January 6, 2022
The portion of households that said they owned a 4K ultra-high-definition ...
- Why The Chip Shortage Will Affect Ad Campaigns In 2022
Inside Performance, Laurie Sullivan - Monday, November 15, 2021
Here's the obvious and the not so obvious as the chip shorta ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebook ...
- Smartphone Sales Way Down, But Finding A Laptop Is Getting Harder
Marketing Daily, P.J. Bednarski - Tuesday, August 25, 2020
A Gartner research reported that global smartphone sales dipped 20.4% in t ...
- 2-In-1s Shaking Up PC Market
Marketing Daily, P.J. Bednarski - Wednesday, September 11, 2019
While sales of personal computing devices including tablets are expected to declin ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...