- Google, Tech Companies Dance Around Data Requests From Congressional Antitrust Query
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Amazon, Apple, Facebook, and Google responded to a congressional committee's questions, most ...
- Facebook Seeks Dismissal Of Location Privacy Class-Action
Digital News Daily, Wendy Davis - Monday, November 18, 2019
Facebook is asking a federal judge to throw out a lawsuit claimi ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad Campaigns
Research Intelligencer, - Monday, November 11, 2019
Location data is increasingly considered the panacea for targeting, but a n ...
- Democrats Press FCC To Crack Down On Carriers Over Privacy
Digital News Daily, Wendy Davis - Wednesday, November 13, 2019
"We are concerned that the Commission is shirking its obligation to enfor ...
- Yext, Nextdoor Help Improve Local Business Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools ...
- GasBuddy Sponsored Search Ad Bumps Retailer's Closest Location To Top Of List
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 5, 2019
On Tuesday GasBuddy began giving fuel and convenience stations a new w ...
- Location Privacy Lawsuits Against AT&T, Sprint, Verizon And T-Mobile Sent To Arbitration
Digital News Daily, Wendy Davis - Friday, October 25, 2019
Consumers can't proceed with class-action lawsuits alleging that the major wireless carrie ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Consumers Will Share Data Despite Privacy Fears: Study
Digital News Daily, Ray Schultz - Wednesday, September 25, 2019
Consumers are willing to share data, but women are less likely th ...
- AT&T Asks Judge To Send Location Privacy Suit To Arbitration
Digital News Daily, Wendy Davis - Thursday, September 19, 2019
AT&T is asking a court to compel arbitration of privacy claims broug ...
- Audio OOH Ad Marketplace Debuts
MAD, Steve McClellan - Wednesday, September 4, 2019
The new network, from Vibenomics, follows report from the Out of Ho ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Location-Based Ad Fraud: Probably Worse Than You Think
Video Insider, Karlene Lukovitz - Tuesday, August 27, 2019
Between 30% and 80% of location ad spend is being wasted d ...
- Sony, Yamaha Plan Streaming Ads Both Inside And Outside Self-Driving Vehicle
Connected Thinking, Chuck Martin - Sunday, August 25, 2019
Sony and Yamaha teamed to create the SC-1 Sociable Cart, an autonomo ...
- Data Shows Consumers Need More Education On How Brands Personalize Their Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Overall, consumers across all generations prefer to see personalized content on Googl ...
- Location Privacy Suit Dropped Against Google And Apple, But Not Facebook
Digital News Daily, Wendy Davis - Tuesday, August 20, 2019
The case centers on allegations that Facebook collects and stores information abo ...
- Google Reportedly Says Privacy Drove Decision To Cut Data Rights To Mobile Carriers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 19, 2019
Google continues to limit the data it provides to partners -- fir ...
- Location Data Startup Officially Launches, Grows Globally Through Million-Dollar Seed Round
Digital News Daily, Laurie Sullivan - Wednesday, August 14, 2019
The goal is to ensure companies have access to a higher standa ...
- Sen. Wyden Presses Wireless Carriers To Shed Data
Digital News Daily, Wendy Davis - Monday, August 12, 2019
"In this modern era of massive data breaches, it is critical th ...
- InMarket Acquires Thinknear In Boost To In-Car Advertising
Connected Thinking, Chuck Martin - Friday, August 9, 2019
In-car advertising is getting a big push. Location marketing pioneer InMarket ...
- T-Mobile Customers Fight To Keep Location Privacy Lawsuit In Court
Digital News Daily, Wendy Davis - Monday, August 5, 2019
"This case must remain in a public forum," argued the plaintiffs' counse ...
- 72% Notice In-App Mobile Ads That Match Their General Interests
Connected Thinking, Chuck Martin - Sunday, August 4, 2019
Consumers see ads wherever they are, but that doesn't mean they alwa ...
- Location Tracking Device Company Raises $45 Million
AI & IoT Daily, Chuck Martin - Monday, July 29, 2019
Tile has partnered with several brands including Bose, Skullcandy and Sennheiser ...
- NYC Lawmaker Proposes Location Privacy Bill
PolicyBlog, Wendy Davis - Thursday, July 25, 2019
"This is about protecting the people who don't know when they si ...
- AT&T Hit With New Privacy Suit Over Location Data
Digital News Daily, Wendy Davis - Wednesday, July 17, 2019
"AT&T has been selling its customers' real-time location data to credit agencie ...
- AT&T Wants Location Privacy Suit Sent To Arbitration
Digital News Daily, Wendy Davis - Monday, July 15, 2019
AT&T is joining T-Mobile in arguing that wireless subscribers have no rig ...
- T-Mobile Says Customers Can't Sue Over Location Data Disclosure
Digital News Daily, Wendy Davis - Tuesday, July 9, 2019
"Plaintiffs are contractually required to arbitrate individually, rather than litigate their clai ...
- Superhuman Removes Location Tracking From Email App: Report
Email Marketing Daily, Ray Schultz - Friday, July 5, 2019
Superhuman has removed location tracking, but can track email opens. And oth ...