- New Parody Law Already Leading to More 'Risque' Advertising
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
Animal rights charity PETA has launched a Web site that evokes t ...
- Mobile And Video Fuel 10% European Digital Ad Market Rise To GBP10bn By 2019
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
Online display ad spend in Europe will see a 10.3 percent hi ...
- Beefeater and Legoland Partner Via Cherry London
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
Beefeater and Legoland have both appointed Cherry London to handle marketing proposition ...
- David Beckham Launches Haig Club Whisky With Diageo
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
David Beckham has unveiled the Haig Club whisky brand developed with h ...
- BSkyB Pushes Forward With Pan-European Pay TV Plans
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
BSkyB is pushing ahead with its plan to create a European p ...
- DHL Criticised For Seeking 'Likes' For Injured Formula 1 Driver
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
DHL is being criticised for appearing to take advantage of Formula ...
- How Undigital Can You Be - As Bad As 'The Times,' Perhaps?
London Blog, Sean Hargrave - Tuesday, October 7, 2014
If you want to get an idea of how undigital a digit ...
- Consumers Abroad Willing To Pay 64% Premium To Buy British
Around the Net In MAD London, Sean Hargrave - Monday, October 6, 2014
It would appear that the UK really is "better together" for fo ...
- Butlins Seeks Creative Agency For 80th Birthday Strategic Review
Around the Net In MAD London, Sean Hargrave - Monday, October 6, 2014
UK holiday firm Butlins is on the lookout for a new creati ...
- Personalisation At Heart Of New Tesco Hudl Tablet
Around the Net In MAD London, Sean Hargrave - Monday, October 6, 2014
Tesco has focused on personalisation for the launch of its new Hu ...
- UK Does Well In New York Clio Awards
Around the Net In MAD London, Sean Hargrave - Monday, October 6, 2014
Leo Burnett's work for P&G's 'Like a Girl' received the biggest ovati ...
- Industry Appears Split On Whether Programmatic Makes Advertising 'Less Human'
London Blog, Sean Hargrave - Monday, October 6, 2014
Programmatic and RTB are so new that nobody can fully predict wh ...
- Ello Hype Underscores Facebook's Loveless Relationship With Its Users
MAD London, Jason Mander - Monday, October 6, 2014
It is unlikely to replace the social media giant, but the fa ...
- Selfridges Unveils GBP40m Site Revamp
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Selfridges has invested GBP40m in revamping its Web site as it loo ...
- Local Newspapers Most Trusted News Source - Facebook Most Trusted Social Site
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Local newspapers remain by far the most trusted and popular source ...
- Kantar Media Unveils UK Twitter TV Metrics
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Kantar Media has unveiled the UK's first official Twitter metric for measuri ...
- Netflix Content Drive Prompts Adam Sandler Movie Deal
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
It is unlikely to generate the same acclaim as its collaboration wi ...
- Viber Appoints Brothers And Sisters
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
WhatsApp rival, Viber, has appointed Brothers and Sisters to handle its advertisi ...
- Levy Jokes He Will Not Miss Sir Martin Sorrell When He (Eventually) Retires
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Publicis Groupe chief executive and chairman, Maurice Levy has discussed succession planni ...
- Club Wembley Hands Iris Marketing Brief
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Club Wembley, the premium membership programme at Wembley Stadium, has appointed Ir ...
- Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'?
London Blog, Sean Hargrave - Friday, October 3, 2014
The upcoming Twitter TV metrics from Kantar Media look to be exciti ...
- Mondelez Signs Largest Video Deal To Date With Google
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Mondelez International has agreed a "substantial global advertising commitment" with Google th ...
- Consumers Price Their Data At GBP140 For Brands They Trust - GBP200 For Others
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Marketers need to ensure they bring clarity to communications around data marketi ...
- Orangina Appoints London Ahead Of Major UK Push
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Orangina, the French soft-drink brand, has appointed Grey London to handle creati ...
- Nestle Appoints VivaKi And ZenithOptimedia to GBP60m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Nestle is set to appoint VivaKi and ZenithOptimedia to its GBP60m ...
- Havas CEO Says 'Algorithms Will Never Replace The Creative Director'
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Havas CEO, Yannick Bollore has asserted that data and creativity can wo ...
- Blinkx Isses Another Profit Warning
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Blinkx, the online video advertising broker targeted by short sellers, has issu ...
- Say Hello To Ello Before It's Time To Say Goodbye
London Blog, Andy Oakes - Thursday, October 2, 2014
The scramble for Ello invites has been the talk of social med ...
- Quantcast Acquires Struq, Strengthens Ad Biz
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
Quantcast, which is best known for its audience measurement service, has boug ...
- Google Launches New Mobile Ad Units
Around the Net In MAD London, Sean Hargrave - Wednesday, October 1, 2014
Google is hoping to make mobile advertising more appealing to brands wi ...