- Jewelry Company Offers 15 First Dates Challenge
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 18, 2023
A jewelry company will pay one willing romantic $1,500 to go ...
- EBay Beefs Up Authentication Offers, Debuts Trust Campaign
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The online seller wants buyers to know its "fake stuff" experts a ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...
- Brilliant Earth Expands Stores, Adds Joy To Jewelry
D2C Insider, Sarah Mahoney - Tuesday, December 13, 2022
Millennial and Gen Z lovebirds value the company's sustainability, design skills a ...
- Aston Martin Partners With Real Estate Developer In Japan
Marketing Daily, Tanya Gazdik - Monday, November 28, 2022
It's the luxury automaker's first real-estate design collaboration in Asia, and follo ...
- Soccer Greats Face Off In Louis Vuitton Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
The luxury brand, which makes the travel trunk for the World Cu ...
- Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Saks, a digital platform for luxury fashion, has unveiled its latest Sa ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Ford's Joy Falotico To Retire
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2022
Falotico, president of Ford Motor Co.'s Lincoln luxury division and its form ...
- Maserati Partners With Mattel For Barbie Edition
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
A portion of the $330,000 sales price will benefit the Barbie Dre ...
- With Fantasy Gifts, Neiman Marcus Looks To 'Make The Moment'
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2022
The luxury retailer's fantasy gifts include the chance to play ball wi ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Swiss Fashion House Chopard Unveils New Jewelry Collection With Snap Try-On Lens
Digital News Daily, Colin Kirkland - Friday, September 30, 2022
The try-on lens uses Snap's AR technology to allow Snapchatters to discov ...
- Lily James Sparkles In Natural Diamonds 'Now And Forever'
MAD, Fern Siegel - Tuesday, September 13, 2022
The 30-second spot highlights scenes relevant to the various roles James, t ...
- Bentley Motors Plan Luxury Miami Residences
Marketing Daily, Tanya Gazdik - Tuesday, August 30, 2022
Residents will travel directly up to their $4.2 million apartments while remaini ...
- With 'Live Your Luxury,' Neiman Marcus Aims For Un-Stuffiness
Retail Insider, Sarah Mahoney - Wednesday, August 31, 2022
The store's CMO explains its new ad campaign, as well as i ...
- Customer Satisfaction In Automotive Segment Declines
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2022
Acura and Infiniti experienced "massive" customer satisfaction gains, but most mass-market bran ...
- Automakers Gear Up For Monterey Car Week Events
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2022
Lexus will showcase the Lexus Electrified Sport as it makes its fir ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Bentley Motors Chooses IPG To Lead Creative Efforts
Marketing Daily, Tanya Gazdik - Monday, August 8, 2022
The agency's open architecture approach and geographical spread is a good mat ...
- Estee Lauder Is Potential Suitor For Tom Ford
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 3, 2022
Estée Lauder is in talks to buy luxury fashion brand Tom Ford, peop ...
- Evangelista, Fendi And Plastic Surgery's Comeback
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2022
Making a connection between soaring plastic surgery rates and the comeback ...
- Luxury Category Dependent On Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 12, 2022
While older generations might be more likely to have the means ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Wunderman Thompson Helps Craft YSL Beauty Web3 Debut
MAD, Steve McClellan - Wednesday, June 15, 2022
The brands first NFT wallet will drop its debut token during Public ...
- Lexus Adds Black Chef To Its Culinary Masters Program
Marketing Daily, Tanya Gazdik - Wednesday, June 8, 2022
Onwuachi's addition to group of brand ambassadors is part of Lexus' targeti ...
- Time Will Tell: Audemars Piguet Celebrates 50th Anniversary Of Royal Oak
MAD, Fern Siegel - Friday, April 22, 2022
The campaign includes 3D event screens worldwide, including Piccadilly in London, Tim ...
- Genesis Opens First Standalone Dealership
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Six more Genesis locations are currently under construction, with an additional ...
- Lexus Partners With Resorts For Branded Experiences
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2022
The curated, integrative experiences focus on wellbeing, says Vinay Shahani, Lexus vi ...
- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...