- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- Acura Collaborates With Danish Luxury Audio Brand
Marketing Daily, Tanya Gazdik - Tuesday, July 11, 2023
The Bang & Olufsen premium audio system in the new Acura Z ...
- Maserati Teases Short 'Heartfelt' Film
Marketing Daily, Tanya Gazdik - Friday, June 30, 2023
Set in Italy, the short delves into "an extraordinary story about fami ...
- Porsche Engages Consumers Via Studio Space
Marketing Daily, Tanya Gazdik - Wednesday, June 28, 2023
The concept is similar to those executed by two other luxury brand ...
- American Express Looks To Expand Program With Seasonal Offers
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Nordstrom's Sales Fall, As Luxury Takes New Shapes
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 1, 2023
Affluent shoppers are reining in splurges, with Nordstrom and Saks feeling t ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...
- Luxury Automaker Bentley Takes Care Of The Bees
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
Seven new hives are being installed in the "Bentley Bees" colony ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- Private Jet Charter Caters To Pet Owners
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 7, 2023
Pet owners, especially those who don't want to put their snub-nosed ...
- Sephora Names Ex-Pepsi Exec New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 4, 2023
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Swedish Luxury Brand Plans U.S. Expansion
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 30, 2023
Family-owned Swedish luxury bed brand Hästens is planning to expand in the Unit ...
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 28, 2023
Consumers are still spending it up, and seem less worried than economis ...
- Spending Surges On High-End Beauty Products
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2023
Sales of pricey makeup, fragrance and skincare products jumped 16% in t ...
- Former TIkTok Executive Chosen As Farfetch CMO
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 24, 2023
Luxury fashion ecommerce platform Farfetch has named Nick Tran as its n ...
- Lincoln Nautilus Offers 'Sanctuary For Senses'
Marketing Daily, Tanya Gazdik - Monday, April 17, 2023
The midsize luxury SUV was designed to attract new, younger and mo ...
- Stagwell Unveils New 'Studio Model' Luxury-Focused Agency
MAD, Steve McClellan - Friday, April 14, 2023
Studio Cadeaux will serve clients in the fashion, beauty and luxury categori ...
- Gal Gadot, Jimin, Zoe Kravitz Star In New Tiffany Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Retailer continues to chart new territory with "This is Tiffany," campaign th ...
- Internova Travel Group Debuts Print/Digital Magazine For Affluent Travelers
Publishers Daily, Ray Schultz - Tuesday, April 4, 2023
The new publication is being mailed this week to 100,000 top clien ...
- Test Drive: GMC Sierra Pickup Exudes Luxury
Drive Time, Tanya Gazdik - Monday, March 27, 2023
"Luxury" and "pickup" are not mutually exclusive. The truck's interior includes full-gra ...
- Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
Marketing Insider, Cynthia Correa - Friday, March 24, 2023
One tip for tapping this market: It's not so much about cos ...
- Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury
Retail Insider, Sarah Mahoney - Wednesday, March 8, 2023
A new ad campaign and scalable live events are boosting Gen ...
- Tapestry Plays With Coach, Taps Into Drama For Kate Spade
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The luxury brand debuts a light-hearted mystery for Kate Spade New York ...
- Hermes Prevails In First Major NFT Trademark Case
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
Hermes won a lawsuit against a man who used images of t ...
- Redesigning Luxury: Woes At Gucci, New Directions At Louis Vuitton
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2023
Kering reports a tough fourth quarter, with Gucci sales sinking 14% a ...
- Range Rover Offers Curated Hospitality
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2023
Alpine luxury destination Range Rover House will be accessible by invitation on ...
- Audi Launches CX Digital Agency
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
Audi RED will be led by Marco Tomada and Stephan Strecker, wi ...
- The RealReal: Luxury Shoppers Are Trading Down
D2C Insider, Sarah Mahoney - Monday, January 23, 2023
A new report from the RealReal shows that even luxury shoppers a ...