- Test Drive: GMC Sierra Pickup Exudes Luxury
Drive Time, Tanya Gazdik - Monday, March 27, 2023
"Luxury" and "pickup" are not mutually exclusive. The truck's interior includes full-gra ...
- Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
Marketing Insider, Cynthia Correa - Friday, March 24, 2023
One tip for tapping this market: It's not so much about cos ...
- Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury
Retail Insider, Sarah Mahoney - Wednesday, March 8, 2023
A new ad campaign and scalable live events are boosting Gen ...
- Tapestry Plays With Coach, Taps Into Drama For Kate Spade
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The luxury brand debuts a light-hearted mystery for Kate Spade New York ...
- Hermes Prevails In First Major NFT Trademark Case
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
Hermes won a lawsuit against a man who used images of t ...
- Redesigning Luxury: Woes At Gucci, New Directions At Louis Vuitton
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2023
Kering reports a tough fourth quarter, with Gucci sales sinking 14% a ...
- Range Rover Offers Curated Hospitality
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2023
Alpine luxury destination Range Rover House will be accessible by invitation on ...
- Audi Launches CX Digital Agency
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
Audi RED will be led by Marco Tomada and Stephan Strecker, wi ...
- The RealReal: Luxury Shoppers Are Trading Down
D2C Insider, Sarah Mahoney - Monday, January 23, 2023
A new report from the RealReal shows that even luxury shoppers a ...
- Jewelry Company Offers 15 First Dates Challenge
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 18, 2023
A jewelry company will pay one willing romantic $1,500 to go ...
- EBay Beefs Up Authentication Offers, Debuts Trust Campaign
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The online seller wants buyers to know its "fake stuff" experts a ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...
- Brilliant Earth Expands Stores, Adds Joy To Jewelry
D2C Insider, Sarah Mahoney - Tuesday, December 13, 2022
Millennial and Gen Z lovebirds value the company's sustainability, design skills a ...
- Aston Martin Partners With Real Estate Developer In Japan
Marketing Daily, Tanya Gazdik - Monday, November 28, 2022
It's the luxury automaker's first real-estate design collaboration in Asia, and follo ...
- Soccer Greats Face Off In Louis Vuitton Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
The luxury brand, which makes the travel trunk for the World Cu ...
- Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Saks, a digital platform for luxury fashion, has unveiled its latest Sa ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Ford's Joy Falotico To Retire
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2022
Falotico, president of Ford Motor Co.'s Lincoln luxury division and its form ...
- Maserati Partners With Mattel For Barbie Edition
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
A portion of the $330,000 sales price will benefit the Barbie Dre ...
- With Fantasy Gifts, Neiman Marcus Looks To 'Make The Moment'
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2022
The luxury retailer's fantasy gifts include the chance to play ball wi ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Swiss Fashion House Chopard Unveils New Jewelry Collection With Snap Try-On Lens
Digital News Daily, Colin Kirkland - Friday, September 30, 2022
The try-on lens uses Snap's AR technology to allow Snapchatters to discov ...
- Lily James Sparkles In Natural Diamonds 'Now And Forever'
MAD, Fern Siegel - Tuesday, September 13, 2022
The 30-second spot highlights scenes relevant to the various roles James, t ...
- Bentley Motors Plan Luxury Miami Residences
Marketing Daily, Tanya Gazdik - Tuesday, August 30, 2022
Residents will travel directly up to their $4.2 million apartments while remaini ...
- With 'Live Your Luxury,' Neiman Marcus Aims For Un-Stuffiness
Retail Insider, Sarah Mahoney - Wednesday, August 31, 2022
The store's CMO explains its new ad campaign, as well as i ...
- Customer Satisfaction In Automotive Segment Declines
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2022
Acura and Infiniti experienced "massive" customer satisfaction gains, but most mass-market bran ...
- Automakers Gear Up For Monterey Car Week Events
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2022
Lexus will showcase the Lexus Electrified Sport as it makes its fir ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Bentley Motors Chooses IPG To Lead Creative Efforts
Marketing Daily, Tanya Gazdik - Monday, August 8, 2022
The agency's open architecture approach and geographical spread is a good mat ...
- Estee Lauder Is Potential Suitor For Tom Ford
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 3, 2022
Estée Lauder is in talks to buy luxury fashion brand Tom Ford, peop ...