- Chanel Launches Refillable Packaging
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 10, 2022
Chanel is launching a line of environmentally conscious skincare and cosmetic product ...
- Genesis Hires Former Bentley Exec As Chief Brand Officer
Marketing Daily, Tanya Gazdik - Sunday, December 19, 2021
Russell is charged with planning, implementing and managing Genesis' brand and experien ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media Transformation
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
As global media agency of record, iProspect will be responsible for med ...
- Using Print To Connect Luxury Brands And Consumers
Marketing Insider, Alex Levin - Wednesday, November 17, 2021
Brands can develop hyper-targeted content that creates genuine connections with consumers v ...
- Report Predicts Historic Rebound In Luxury Spending
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 12, 2021
Bain forecasts that personal luxury good sales will finish out the ye ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- JPMorgan's Purchase Of Zagat Owner Points To Post-COVID Future
Publishing Insider, - Friday, September 10, 2021
JPMorgan Chase bought restaurant review publisher "The Infatuation" as part of t ...
- De Beers Consolidates Global Media AOR At Havas Media Group
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The diamonds marketer named Havas Media Group its global media agency ...
- Using Print To Connect Luxury Brands And Consumers
Marketing Insider, Alex Levin - Thursday, August 19, 2021
Brands can develop hyper-targeted content that creates genuine connections with consumers v ...
- Automakers Gather For Monterey Car Week
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 12, 2021
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the bran ...
- How Social Media Is Failing Luxury Brands
Social Media Insider, Phyllis Fine - Wednesday, August 4, 2021
"Social media is mass, not 'class," according to Pamela Danziger, founder ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty a ...
- Luxury's Vital Online Transformation
Marketing Insider, Alex Levin - Wednesday, April 7, 2021
Storytelling is an incredibly powerful tool for creating emotional connections, and websit ...
- How Social Media Is Failing Luxury Brands
Social Media Insider, Phyllis Fine - Wednesday, February 3, 2021
"Social media is mass, not 'class," according to Pamela Danziger, founder ...
- Former 'WSJ.Magazine' Publisher Bahrenburg To Lead 'Robb Report' Luxury Sales
Publishers Daily, - Monday, January 25, 2021
He also heads luxury sales at the publisher's art media titles: 'ARTnew ...
- Former Kia Exec Lands At Maserati
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
The 105-year-old Italian brand is targeting 75,000 in annual sales and ...
- 'Forbes' Launches Real Estate Platform For Luxury Properties
Publishers Daily, Sara Guaglione - Monday, December 14, 2020
Forbes Global Properties is invitation-only and links buyers with real-estate firms. ...
- Who Will Win The Luxury Online Sales War?
Around the Net in Email, Ray Schultz - Monday, November 30, 2020
Luxury goods sales are moving online, with Amazon on one side a ...
- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go o ...
- Auto Execs To Bare Secrets Of Success Despite Global Pandemic
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
2020 is proving to be a real test of an auto marketer ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether the ...
- Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
The special May/June issue features 50-plus pages of inspiring stories of ho ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- 'Travel + Leisure' Updates Print Magazine, Logo
Publishers Daily, Sara Guaglione - Thursday, January 30, 2020
Starting with the March issue, the luxe monthly will have a tweak ...
- Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Vans, which is one of the most-searched terms in the U.S., to ...
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
MediaDailyNews, - Thursday, November 7, 2019
About a month ago, many were shocked to see Riot Games, creato ...
- What Kylie Jenner's Deleted Instagram Video Means For Luxury Brands
Publishing Insider, - Monday, October 14, 2019
The cosmetics mogul apparently was shamed into deleting the Instagram video aft ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...