- Lily James Sparkles In Natural Diamonds 'Now And Forever'
MAD, Fern Siegel - Tuesday, September 13, 2022
The 30-second spot highlights scenes relevant to the various roles James, t ...
- Bentley Motors Plan Luxury Miami Residences
Marketing Daily, Tanya Gazdik - Tuesday, August 30, 2022
Residents will travel directly up to their $4.2 million apartments while remaini ...
- With 'Live Your Luxury,' Neiman Marcus Aims For Un-Stuffiness
Retail Insider, Sarah Mahoney - Wednesday, August 31, 2022
The store's CMO explains its new ad campaign, as well as i ...
- Customer Satisfaction In Automotive Segment Declines
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2022
Acura and Infiniti experienced "massive" customer satisfaction gains, but most mass-market bran ...
- Automakers Gear Up For Monterey Car Week Events
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2022
Lexus will showcase the Lexus Electrified Sport as it makes its fir ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Bentley Motors Chooses IPG To Lead Creative Efforts
Marketing Daily, Tanya Gazdik - Monday, August 8, 2022
The agency's open architecture approach and geographical spread is a good mat ...
- Estee Lauder Is Potential Suitor For Tom Ford
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 3, 2022
Estée Lauder is in talks to buy luxury fashion brand Tom Ford, peop ...
- Evangelista, Fendi And Plastic Surgery's Comeback
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2022
Making a connection between soaring plastic surgery rates and the comeback ...
- Luxury Category Dependent On Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 12, 2022
While older generations might be more likely to have the means ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Wunderman Thompson Helps Craft YSL Beauty Web3 Debut
MAD, Steve McClellan - Wednesday, June 15, 2022
The brands first NFT wallet will drop its debut token during Public ...
- Lexus Adds Black Chef To Its Culinary Masters Program
Marketing Daily, Tanya Gazdik - Wednesday, June 8, 2022
Onwuachi's addition to group of brand ambassadors is part of Lexus' targeti ...
- Time Will Tell: Audemars Piguet Celebrates 50th Anniversary Of Royal Oak
MAD, Fern Siegel - Friday, April 22, 2022
The campaign includes 3D event screens worldwide, including Piccadilly in London, Tim ...
- Genesis Opens First Standalone Dealership
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Six more Genesis locations are currently under construction, with an additional ...
- Lexus Partners With Resorts For Branded Experiences
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2022
The curated, integrative experiences focus on wellbeing, says Vinay Shahani, Lexus vi ...
- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...
- Chanel Launches Refillable Packaging
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 10, 2022
Chanel is launching a line of environmentally conscious skincare and cosmetic product ...
- Genesis Hires Former Bentley Exec As Chief Brand Officer
Marketing Daily, Tanya Gazdik - Sunday, December 19, 2021
Russell is charged with planning, implementing and managing Genesis' brand and experien ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media Transformation
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
As global media agency of record, iProspect will be responsible for med ...
- Using Print To Connect Luxury Brands And Consumers
Marketing Insider, Alex Levin - Wednesday, November 17, 2021
Brands can develop hyper-targeted content that creates genuine connections with consumers v ...
- Report Predicts Historic Rebound In Luxury Spending
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 12, 2021
Bain forecasts that personal luxury good sales will finish out the ye ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- JPMorgan's Purchase Of Zagat Owner Points To Post-COVID Future
Publishing Insider, - Friday, September 10, 2021
JPMorgan Chase bought restaurant review publisher "The Infatuation" as part of t ...
- De Beers Consolidates Global Media AOR At Havas Media Group
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The diamonds marketer named Havas Media Group its global media agency ...
- Using Print To Connect Luxury Brands And Consumers
Marketing Insider, Alex Levin - Thursday, August 19, 2021
Brands can develop hyper-targeted content that creates genuine connections with consumers v ...
- Automakers Gather For Monterey Car Week
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 12, 2021
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the bran ...
- How Social Media Is Failing Luxury Brands
Social Media Insider, Phyllis Fine - Wednesday, August 4, 2021
"Social media is mass, not 'class," according to Pamela Danziger, founder ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty a ...