- Report: One-Third Of 2018 Luxury Ad Spend Earmarked For Digital
MAD, Larissa Faw - Monday, May 14, 2018
If the forecast from Zenith holds, 33% of luxury brand advertising wi ...
- Lincoln, Sbe Collaborate, Offer Guests Access To Vehicles
Marketing Daily, Tanya Gazdik - Friday, April 20, 2018
Lincoln is renowned for its commitment to design, innovation and technology, valu ...
- Carmichael Lynch Wins Helzberg Diamonds AOR
Accounts on the Move, Steve McClellan - Monday, March 5, 2018
Helzberg Diamonds has appointed Carmichael Lynch as its new AOR. The agenc ...
- Campaigns Reveals All On Chubby Hearts Around London
Around the Net In MAD London, Sean Hargrave - Thursday, February 15, 2018
if you were lucky enough to spot a "Chubby Heart" around Lond ...
- Mindshare Report Delves Into The New Luxury Market
MAD, Larissa Faw - Tuesday, February 13, 2018
In a consumer survey the agency found that 73% of respondents sa ...
- Republica Named Strategic Global Agency For Azamara Club Cruises
Accounts on the Move, Steve McClellan - Tuesday, January 9, 2018
Independent marketing and communications agency Republica has been selected as the glob ...
- Mod Media Taps Hicks As Business Director, 'New York Spaces' Publisher
Publishers Daily, Sara Guaglione - Monday, January 8, 2018
Jennifer Hicks will be responsible for developing sales and marketing initiatives f ...
- Lamborghini Affiliates Brand With Massage Chair, Pope
Marketing Daily, Tanya Gazdik - Monday, December 11, 2017
The licensing deal gives Bodyfriend exclusive rights over Lamborghini's branding on massa ...
- EU Backs Luxury Brands In Battle With Amazon and eBay
Around the Net In MAD London, Sean Hargrave - Thursday, December 7, 2017
The EU's highest court has agreed with luxury brands in a long-runni ...
- Every Man Has A Story, Including William Henry
Out to Launch, Steve McClellan - Wednesday, November 22, 2017
William Henry, the men’s jewelry and luxury accessories is unveiling a bra ...
- Investors Shun Burberry's Move To Drop 'Unluxurious' Locations
Around the Net In MAD London, Sean Hargrave - Thursday, November 9, 2017
"Sky News" is reporting that shares in Burberry have slumped 10% aft ...
- Christopher Bailey Set To Leave Burberry
Around the Net In MAD London, Sean Hargrave - Tuesday, October 31, 2017
He is one of the most famous names in the retail a ...
- 'Modern Luxury Palm Beach' To Debut In December
Publishers Daily, Sara Guaglione - Thursday, October 12, 2017
The magazine will publish eight times a year with a circulation ...
- Dacor Launches Stylish First Creative Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 19, 2017
The campaign features supermodel Carolyn Murphy assessing a sterile white kitchen spa ...
- Infiniti, Acura Prep Concours d'Elegance Activities
Marketing Daily, Tanya Gazdik - Thursday, August 17, 2017
Other brands sponsoring the event include Lexus, Porsche, Lincoln, BMW, Bentley, AI ...
- WPP's MediaCom Wins $400 Million Richemont Account
MAD, Steve McClellan - Thursday, July 27, 2017
It's the second big win for the agency in as many week ...
- Mercedes-Benz Tops In Social Activity
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2017
A big surprise is the difference in engagement levels among brands ...
- New York Post's 'Alexa 'Partners With 'BlackBook' To Expand Luxe Content Reach
Publishers Daily, Sara Guaglione - Friday, June 30, 2017
'Alexa' is partnering with arts-and-culture title 'BlackBook' on four special issues wi ...
- Luxury And The Age Of Distraction
Engage:Affluent, Thomas Sychterz - Wednesday, June 28, 2017
The erosion of attention in the era of "information overload" has beco ...
- MOD Media Ups Luxe Stable, Buys 'New York Spaces'
Publishers Daily, Sara Guaglione - Friday, June 23, 2017
This is the third magazine MOD Media has added to its portfol ...
- Barneys New York Features Lexus LC 500 In Window Display
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2017
The Barneys New York windows, titled "Haute Pursuit," were designed to conv ...
- Luxury Magazine Advertising Falls, Digital Up
Publishers Daily, Sara Guaglione - Monday, June 12, 2017
Fashion brands like Gucci and Louis Vuitton are shifting luxury advertising fr ...
- 'Robb Report' Revamps Print, Digital And Expands Coverage
Publishers Daily, Sara Guaglione - Friday, June 9, 2017
'Robb Report,' a magazine which curates luxury products and services, has unveil ...
- BIZ DEV: MediaCom Absorbs $22 Million Elizabeth Arden Media Account
Accounts on the Move, Steve McClellan - Thursday, June 1, 2017
WPP’s MediaCom is taking over global media duties for Elizabeth Arden, whi ...
- Team One Hires New Media, PR And Experiential Leader
MAD, Larissa Faw - Friday, May 26, 2017
Luxury-specialist shop Team One has named Kyle Acquistapace executive director of i ...
- Nordstrom Losing Luster With Younger Shoppers
Marketing Daily, Sarah Mahoney - Monday, May 15, 2017
Millennials "like brands that reflect their taste and values and retailers fr ...
- Cars And Cosmetics Outspend All Luxury On The Web
Research Brief, Jack Loechner - Friday, May 12, 2017
After contracting by a marginal 0.5% last year, luxury ad spending acro ...
- Lexus, Land Rover Unveil New Campaigns
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2017
Lexus is launching what it is calling a "pivotal" campaign for i ...
- Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
Engage:Affluent, Bob Shullman - Wednesday, May 3, 2017
Based on recent questions we have received about what’s really going ...
- Ultra-Luxury Brands Breaking Into Emerging Markets
Engage:Affluent, Thomas Sychterz - Wednesday, April 26, 2017
Alongside Brazil, India, and China, other emerging markets, like Iran, South Afric ...