- Internet Will Surpass Print, TV, In Luxury Spending In 2018
MAD, Larissa Faw - Tuesday, April 18, 2017
Although print is currently the top channel for luxury advertising -- accounti ...
- Modern Luxury Buys GreenGale, 'Bustle' Acquires 'Elite Daily'
Publishers Daily, Sara Guaglione - Tuesday, April 18, 2017
Formerly Niche Media, GreenGale Publishing owned 17 lifestyle publications, including Ocean Driv ...
- Upscale Is Up Again: Luxury Ad Market Expanding 2.9%
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2017
Ad spending on "luxury" category products and services is on track ...
- Millennials Covet Luxury Auto Brands
Marketing Daily, Tanya Gazdik - Sunday, April 16, 2017
"So often, Millennials are spoken about as Snapchat-obsessed teens, but in realit ...
- Maserati Enlisted Facebook For Launch Challenges
Marketing Daily, Tanya Gazdik - Monday, April 17, 2017
Maserati North American leveraged Facebook's advertising solutions to drive early awareness, considerati ...
- In Luxury Auto, Dealers Must Be Data-driven
Engage:Affluent, Lena Bourgeois - Wednesday, April 12, 2017
The dealership is no longer a consumer's first stop when researching ...
- Luxury, In The Words Of Female And Male Luxury Buyers
Engage:Affluent, Bob Shullman - Wednesday, April 5, 2017
This month's column follows up on the many comments we received fr ...
- Burberry Signs GBP180m Fragrances Deal With Coty
Around the Net In MAD London, Sean Hargrave - Tuesday, April 4, 2017
Burberry has signed a ten-year deal worth GBP180m with fashion and beau ...
- 'NYT' 'T' Magazine Reduces Frequency To 11 Issues/Year
Publishers Daily, Sara Guaglione - Monday, March 20, 2017
The 'NYT' has said the frequency shift reflects changes in key segme ...
- Q&A: To Beat Amazon, Stores Go Whole-Hog Analog
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2017
At one end, Amazon and pure-play e-commerce sites dominate. At the othe ...
- 'ChicagoMod' Debuts In March, Targets Wealthy Demo
Publishers Daily, Fern Siegel - Monday, March 13, 2017
Mod Media is launching the publication this month, complete with 120 pag ...
- Where Luxury Intersects With Digital
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 13, 2017
ow luxury brands and the digital age fit together underwent scrutiny la ...
- Oscars' Ad Pitches Diamonds As The Real Deal
MAD, Larissa Faw - Sunday, February 26, 2017
As people continue to flock to lesser quality moissanite and cubic zircon ...
- Study Explores 'Anatomy Of An Auto Shopper'
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
"There is still an art to advertising, but adding deterministic data in ...
- Cosabella Lingerie Boosts Email ROI With Artificial Intelligence
Email Marketing Daily, Jess Nelson - Friday, February 10, 2017
Luxury lingerie retailer Cosabella boosted email revenue upwards of 60% after partneri ...
- Volvo Cars Partners With Tablet Hotels For Luxury Lodge
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2017
The lodge is part of a bigger campaign promoting work-life balance. T ...
- Bella Hadid Stars In Latest Boghossian Campaign
MAD, Larissa Faw - Thursday, February 2, 2017
Developed with agency Select World, the campaign highlights the brand's newest diamo ...
- Affluents Feel Good About 2017 Prospects
Marketing Daily, Aaron Baar - Wednesday, January 25, 2017
"In a world of uncertainty, they'll try to focus on the thin ...
- Weak Pound Helps Burberry Bounce Back
Around the Net In MAD London, Sean Hargrave - Thursday, January 19, 2017
The weak pound that has lured shoppers from all over the wor ...
- Penske Media, Rockbridge To Expand 'Robb Report' Reach
Publishers Daily, Sara Guaglione - Tuesday, January 3, 2017
The joint venture will focus on expanding Robb Report's digital impact, pri ...
- 'New York' Launches Premium Service For City Culture
Publishers Daily, Sara Guaglione - Monday, December 19, 2016
The program is a new way for New York to generate revenu ...
- Modern Luxury Plans To Launch 'Palm Beaches' Magazine
Publishers Daily, Sara Guaglione - Wednesday, December 14, 2016
The magazine's launch is slated for September 2017 and will have Octobe ...
- Luxury SUVs Outsell Luxury Cars For First Time
Marketing Daily, Tanya Gazdik - Sunday, December 11, 2016
"A spike in prices will affect SUV sales negatively but far le ...
- Lexus Partners With The Beekman
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2016
Lexus owners will receive perks if they make their room reservations throu ...
- Tiffany, Zales Aim For Holiday Sparkle Amid Political Controversies
Marketing Daily, Sarah Mahoney - Tuesday, November 29, 2016
While the impact of the holiday season is significant for all retailer ...
- Grupo Gallegos Lands NEXjet Corp.
MAD, Larissa Faw - Tuesday, November 1, 2016
The agency will be responsible for providing strategic and creative services f ...
- David Yurman Names m/Six As Its Digital Media Shop
MAD, Larissa Faw - Tuesday, November 1, 2016
In addition to digital media planning and buying, m/Six's scope of wo ...
- Mikimoto Celebrates Women Wearing Its Pearls
MAD, Larissa Faw - Tuesday, November 1, 2016
Developed with agency Rokkan, the "Explore The Original" campaign is comprised ...
- Burberry Releases Cinematic Trailer In Bid To Win Christmas
Around the Net In MAD London, Sean Hargrave - Tuesday, November 1, 2016
Burberry has enlisted Hollywood stars including Sienna Miller and Domhnall Gleeson f ...
- JetBlue Drops Birchbox In Favor Of Niche Brand
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2016
JetBlue's Mint premium customers will receive a custom-designed amenity kit from Haywa ...