- Princess Yachts Debuts First Work From BSUR
MAD, Larissa Faw - Wednesday, October 19, 2016
Images portray real people in normal situations heightened by the fact th ...
- 'Modern Luxury' Names Stephanie Davis Smith Editorial Director, Time Digital Ups Jacobs To Executive Editor
Publishers Daily, Sara Guaglione - Friday, September 30, 2016
Davis Smith will lead the publisher's editorial staff and design direction f ...
- Google Search Drives 48% Of All Referrals To Luxury Brand Sites, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2016
More than half of all traffic to luxury brand Web sites com ...
- Richemont Puts $400 Million Media Account In Review
MAD, Steve McClellan - Thursday, September 15, 2016
Publicis Media's Optimedia has handled the largest portion of the luxury company ...
- Tag Heuer Uses Pitch To Activate Premier League Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 7, 2016
Luxury watch brand TAG Heuer has appointed Pitch to activate its n ...
- CondeNast, Swarovski Partner To Produce 'Salt' Magazine
Publishers Daily, Sara Guaglione - Friday, August 19, 2016
Conde Nast and Swarovski are partnering to relaunch a biannual branded pri ...
- Nirav Modi Showcases Its Jewels In First Global Campaign
MAD, Larissa Faw - Friday, August 12, 2016
Developed with agency Select World, the campaign was shot by Peter Lindbe ...
- Burberry Becomes First Luxury Brand To Get Personal On Pinterest
Around the Net In MAD London, Sean Hargrave - Thursday, August 11, 2016
Burberry has become the first luxury brand to offer customers a personalis ...
- Tiffany Leads Luxury Into Snapchat Land
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2016
The company will run the #LoveNotLike Snapchat lens live for 24 hou ...
- Christopher Bailey Dropped By Burberry, Despite Tech Advances
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Bailey is replaced by Marco Gobbetti, currently the chairman and chief executi ...
- Luxury Brands Embrace Digital But Remain Wary Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 13, 2016
A report earlier this year by ZenithOptimedia found that luxury goods manufacturer ...
- Havas Media Wins Global Swarovski Assignment
MAD, Steve McClellan - Tuesday, July 5, 2016
The account now covers over 35 countries with a focus on t ...
- Tesla, Ruby Tuesday Partner For Supercharger Stations
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2016
It's a partnership you might not have seen coming: Ruby Tuesday ...
- Lincoln Upgrades Customer Experience
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2016
"Our dealers view this as a way to differentiate the client experien ...
- Longines Names hi-gloss Media AOR
MAD, Larissa Faw - Thursday, June 16, 2016
The incumbent was PHD Worldwide. Hi-gloss will be responsible for developing med ...
- Roar Lands Social Duties For Massage Envy
MAD, Larissa Faw - Wednesday, June 8, 2016
The Publicis Groupe-owned agency will manage all social media efforts across Massa ...
- Zenith: Luxury Advertising Will Grow 3% In 2016
MAD, Steve McClellan - Tuesday, May 31, 2016
That's lower than the overall rate of ad spending growth for t ...
- Luxury Ad Market Recovers, Remains Less Than Luxurious
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2016
The luxury advertising marketplace will expand 3.0% in 2016, nearly double t ...
- Burberry Profits Down, GBP100m Cost Cuts Planned By 2019
Around the Net In MAD London, Sean Hargrave - Wednesday, May 18, 2016
Burberry plans to axe GBP100m in costs by 2019, with GBP20m ...
- Luxury Brands Lag Behind In Email Personalization
Email Marketing Daily, Jess Nelson - Friday, April 29, 2016
Luxury brands are behind on standardized best practices in email marketing a ...
- Luxury Search Requires Balance Between Exclusivity, Familiarity
Performance Marketing Insider, Aaron Baar - Tuesday, April 26, 2016
Many luxury jewelry brands are counting on organic search from generic catego ...
- BMW To Push Retail Online Hub Where Customers Buy Online
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
BMW is plotting the first marketing push for Retail Online, its fledgli ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, March 14, 2016
Louis Vuitton finished the week strong with a 339% increase in digit ...
- Google Data Shows 'Near Me' Searches Grew 146%
SearchBlog, Laurie Sullivan - Wednesday, March 9, 2016
Mobile contributes 88% to all "near me" searches, with those growing ...
- Health-Related Ads Target The Wealthy
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 29, 2016
No longer the red-headed stepchild of the marketplace, health care advertising ...
- Magazines Can Go Global, Expand Ad Base
Publishers Daily, Nick Blunden - Monday, February 29, 2016
Most exciting for magazines is the chance to become truly global. Th ...
- Tips To Create Successful Luxury Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 13, 2016
Luxury isn’t about the price tag, or the functionality or purpose ...
- Smartwatch Purchases On Upswing
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2015
"Purchase rates from jewelry stores were identical to those from jewelry department ...
- Tiffany, Cartier Rank Highest In Digital IQ
Marketing Daily, Sarah Mahoney - Monday, December 28, 2015
Among watch and jewelry marketers, only Tiffany & Co. and Cartier ea ...
- Mcgarrybowen Establishes Beachhead In France, Buys Luxury Specialist
MAD, Steve McClellan - Tuesday, December 15, 2015
The Dentsu agency has acquired Paris-based luxury specialist Same Same but differe ...