• by Steve McClellan  @mp_mcclellan, January 9, 2018

Independent marketing and communications agency Republica has been selected as the global strategic agency for Azamara Club Cruises, an upmarket cruise line and subsidiary of Royal Caribbean Cruises. The selection came after a formal review. 

As part of the assignment, Republica will lead various initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.

Republica will work with Azamara and its existing agencies to develop an integrated marketing and communications strategy to showcase brand and all that it has to offer.

During the review, Republica developed a campaign focusing on global luxury travelers, with the goal of driving awareness as well as increasing bookings of Azamara packages. The soon-to-be-launched campaign highlights Azamara’s commitment to offering longer stays at smaller ports where guests can experience more onshore — at locations where only smaller ships can reach. 

“Republica’s track record as a long-term, trusted partner to numerous respected global brands – coupled with their high-caliber team – makes them an ideal partner for Azamara as we embark on this journey aimed at creating meaningful connections with international, experience-driven audiences,” stated  Larry Pimentel, president and CEO of Azamara Club Cruises.