Carmichael Lynch Wins Helzberg Diamonds AOR

Helzberg Diamonds has appointed Carmichael Lynch as its new AOR. The agency, part of Interpubllic begins work immediately and will launch new creative for the brand in spring 2018.  

The appointment coincides with the addition of a new chief marketing officer at Helzberg, Ellen Junger. 

 “As we evolve the Helzberg Diamonds brand, we’re looking to disrupt the sea of sameness in the jewelry industry while sharing our ‘I Am Loved’ narrative in new ways,” stated Helzberg chairwoman and CEO Beryl Raff. “Carmichael Lynch’s innovative thinking, collaborative approach and understanding of our business make them the ideal partner to do just that.” 

Prior to joining Helzberg Diamonds, CMO Junger held the chief customer and marketing officer role at Payless ShoeSource and a number of executive roles at Hallmark Cards, including chief marketing officer and president – Hallmark Canada. 

The agency, part of Interpubllic begins work immediately and will launch new work for the brand in spring 2018. 

 

advertisement

advertisement

Next story loading loading..