- How The Luxury Market Is Changing In A High-Tech Mass Market World
MAD, Steve McClellan - Thursday, December 3, 2015
A new report from McCann finds that many upscale brands are tryi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, December 3, 2015
Tiffany & Co. jumped onto the leaderboard thanks to the brand's holid ...
- NEW! Coach Brand Loyalist Gets Fresh With Santa In Christmas Ad
Out to Launch, Amy Corr - Wednesday, November 25, 2015
Talk about a brand loyalist. Coach launches a 60-second Christmas ad whe ...
- 'Modern Luxury Silicon Valley' To Debut In March
Publishers Daily, Sara Guaglione - Monday, November 23, 2015
Modern Luxury, the largest local luxury media company and publisher of region ...
- Conde Nast Creates Custom Pub For Simon Property Group
Publishers Daily, Erik Sass - Friday, November 20, 2015
It's been a busy week at Cond Nast, culminating in the unveili ...
- 'NYT' Postpones Luxury Conference
Publishers Daily, Erik Sass - Monday, November 16, 2015
While the human toll of the Paris terror attacks rightly dominates publ ...
- Elle Decor Launches Holiday Gift Collection With Neiman Marcus
Publishers Daily, Sara Guaglione - Friday, November 13, 2015
Elle Decor is teaming up with Neiman Marcus to launch the El ...
- 'Bloomberg Pursuits' Shows How Luxury Is Made
The Daily Blog, Erik Sass - Wednesday, November 11, 2015
'Bloomberg Pursuits' began a new online video series showing how various luxu ...
- Burberry Unifies Collections Under A Single Luxury Brand
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Burberry's CEO says the brand is reacting to changes in the w ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, November 4, 2015
Burberry secured a spot on the leaderboard thanks to high engagement surroundi ...
- Bentley Lets Your Face Configure Bentayga SUV
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2015
One thing Bentley shoppers might have, in addition to a lot ...
- Gluttony Lands AOR Duties For Jewelry Brand Stephen Silver
MAD, Larissa Faw - Tuesday, October 20, 2015
The appointment came without a formal review. The agency was selected large ...
- Luxury Brands Lag On Social
The Social Graf, Erik Sass - Thursday, October 1, 2015
A Brandwatch study, based on a survey of 32 high-end brands, fou ...
- Luxury Brands Raise Their Periscope To Stream London Fashion Week
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
As Fashion Week arrived in London at the weekend, it was cle ...
- Havas: Feeling The Goods Key To Luxury Sales
MAD, Steve McClellan - Friday, September 11, 2015
According to a new study from Havas unit LuxHub, just 16% ...
- Orangina Targets Millennials With Premium Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Orangina is launching a GBP4m multichannel campaign targeting millennials in an effo ...
- After 9m Teaser Views, Lexus Launches Hoveboard Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Over a year in the making, the project has been dubbed "Slid ...
- United Airlines Partners With Soho House For Amenities
Marketing Daily, Tanya Gazdik - Friday, July 10, 2015
United Airlines will soon begin offering customers amenities onboard and in airpo ...
- Team One Promotes Julie Michael To President
MAD, Steve McClellan - Wednesday, June 24, 2015
Michael, who currently serves as executive director, account management overseeing the agency ...
- Effective Brand Adjacencies Are The Ultimate Luxury
Engage:Affluent, Hal Muchnick - Wednesday, May 20, 2015
If you've ever seen "Sesame Street," you're probably familiar with the w ...
- Waldorf Astoria, Harper's Bazaar Partner For Multiplatform Campaign
MediaDailyNews, Erik Sass - Tuesday, April 21, 2015
Luxury hospitality provider Waldorf Astoria Hotels & Resorts is joining forces wi ...
- Lexus Goes Cycling With Bottega Gran Fondo
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
The event is less a hardcore bike race than an epicurean bi ...
- Tiffany Flexes New York Muscle, Taking On Whitney Biennial
Marketing Daily, Sarah Mahoney - Wednesday, April 8, 2015
The ever-controversial show, a collection of contemporary American art that regularly caus ...
- Lexus Attitude And Edge Drawing Younger Buyers
Marketing Daily, Karl Greenberg - Tuesday, April 7, 2015
At the New York International Auto Show this week, Lexus put t ...
- 29% of US Ecommerce Transactions Now Mobile; 34% Globally
MobileShopTalk, Chuck Martin - Thursday, April 2, 2015
While mobile continues to influence all aspects of shopping behaviors, it's al ...
- Revived Ultra Luxurious Lincoln Continental To Pursue Chinese Market
Marketing Daily - Top of the News, Thom Forbes - Monday, March 30, 2015
The Lincoln Continental - in name, spirit and ambition, at least ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2015
As the world's luxury watch and jewelry buyers flock to Switzerland f ...
- Luxury Brands Through The Eyes Of The Affluent Generations
Engage:Affluent, Bob Shullman - Wednesday, March 11, 2015
Our previous column was the first of two that focus on t ...
- Audi A6 Escapes Attack Of The Mutant Drones
Marketing Daily, Karl Greenberg - Monday, March 9, 2015
The campaign's lead-off TV spot updates, in a truly creepy way, t ...