- Cadillac Is New York, And New York Is Luxury
Marketing: Automotive, Karl Greenberg - Monday, February 23, 2015
When Uwe Ellinghaus, Cadillac's CMO, spoke in December at a New Yo ...
- Is The 'New Norm' Both Affordable Luxury Moments And Deflation? If So, What Next For Brands?
London Blog, Sean Hargrave - Monday, February 23, 2015
Economies are recovering -- and so people should feel able to spla ...
- Neiman Marcus' CMO Hones Its Digital Edge
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
In recent months, the Dallas-based retailer has begun testing smart "memory mirrors ...
- Wealthy Americans, Especially The Upper Tier, Eschew Retail For Digital
Marketing Daily, Karl Greenberg - Tuesday, February 17, 2015
For young, wealthy Americans online shopping is big, but so are authenticit ...
- Luxury Through The Eyes Of Affluent Women And Men
Engage:Affluent, Bob Shullman - Wednesday, February 4, 2015
Our previous column, "Luxury Through The Eyes Of The Affluents," focused ...
- Golf Personality David Feherty Signs On As Hyundai Ambassador
Marketing Daily, Karl Greenberg - Monday, February 2, 2015
The humorous new spots toy with "driving tips" as they pertain ...
- In Pre-Bowl Spot Lexus Touts RC F With RC (Radio-Controlled) Cars
Marketing Daily, Karl Greenberg - Thursday, January 29, 2015
In a last-minute buy, Lexus ads featuring scale-model remote control cars wi ...
- Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It
MAD, Joe Mandese - Tuesday, January 13, 2015
Havas this morning unveiled a new unit devoted to servicing media f ...
- Lexus Launches Campaign For New NX Compact SUV
Marketing Daily, Karl Greenberg - Monday, January 5, 2015
The effort for the Lexus NX is a futurist's take on styl ...
- Apple Climbing Ranks Of 'Luxury' Brands
Marketing Daily, Aaron Baar - Monday, January 5, 2015
According to social analytics company NetBase's most recent Brand Passion Report, App ...
- With K900, Kia Moves Up, Way Up
Marketing: Automotive, Karl Greenberg - Tuesday, December 30, 2014
I went to see the "Annie" movie with my daughter, and ...
- Luxury Brands Often Misidentify Their Target Consumers
MAD, Steve McClellan - Friday, December 26, 2014
That's according to new research from Epsilon and The Luxury Institute. ...
- Looking To Become Top Luxury Brand, Audi Will Invest Additional $2 Billion
Marketing Daily - Top of the News, Thom Forbes - Monday, December 29, 2014
Audi said Saturday that it would spend about $29 billion over t ...
- Middle-Aged Men Most Likely To 'Self Gift' Luxury Items On EBay Next Month
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Middle-aged men proved to be the most selfish shoppers in January 20 ...
- Successful Luxury Social Marketing Starts With An Invitation To The Party
Engage:Affluent, Eli Singer - Thursday, December 18, 2014
For a luxury brand, every motion in its social marketing strategy h ...
- Coach Debuts Its First Stand-Alone Shopping App
Out to Launch, Amy Corr - Wednesday, December 10, 2014
Random iPhone App of the week: Coach has debuted its first stand-alo ...
- Luxury Hotel Offers Free Stays to Social Media Stars
The Social Graf, Erik Sass - Wednesday, December 3, 2014
All that time you thought was wasted on social media may actual ...
- Lincoln's 'Meticulously Curated' Black Label Hits 32 Showrooms
Marketing Daily - Top of the News, Thom Forbes - Monday, November 17, 2014
Got too much going on and feeling stretched for time? Thirty-five ...
- Accessible Luxury - Making Your Brand Relatable to Affluent Women Today
Engage:Affluent, Joanne McKinney - Wednesday, November 12, 2014
We recently engaged hundreds of affluent women nationwide, in a week-long conversati ...
- Kia Touts Luxury K900 With New NBA Deal
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2014
Its first move to align luxury with hoops was to tap Clevela ...
- Tiffany's Selects WPP's MEC For $100 Million Global Media Account
MAD, Steve McClellan - Friday, October 24, 2014
The selection follows the company's search earlier this year for a creati ...
- Kia Taps LeBron James As Luxury Ambassador
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Kia isn't the first brand that springs to mind as needing ...
- Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
VidBlog, P.J. Bednarski - Monday, October 13, 2014
Tubular Labs studied 160 million video users over a year-long period (Septemb ...
- Tiffany & Co. To Hold First Live Google+ Hangout
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 9, 2014
Tiffany & Co. will hold its first live Google+ Hangout On A ...
- Neiman Marcus Christmas Extravaganza: The Oscars, For Just $425,000
Marketing Daily, Sarah Mahoney - Wednesday, October 8, 2014
Among the most ooh-la-la of its gift ideas are a $425,000 "experienc ...
- Luxury Automakers Can Succeed With Premium Partnerships
Marketing: Automotive, Karl Greenberg - Wednesday, October 8, 2014
Automakers have found interesting ways of getting people into their cars throu ...
- Can Apple Watch Win Over Swiss Luxury Giants?
Marketing Daily, Sarah Mahoney - Wednesday, September 17, 2014
While there will doubtless be luxury consumers who already own classic timepiec ...
- Modern Man Is A Modest Man
Engage:Affluent, Andy Tu - Wednesday, September 17, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- In Targeting Luxury Buyers, Location Is The Secret That's Too Good to Keep
Engage:Affluent, James G. Smith - Monday, September 15, 2014
For any brand, targeting and engaging your preferred audience is key ...
- Burberry Offers Perfume Ad Personalisation
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Burberry is bringing the personal touch to the launch of its ' ...