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Burberry Offers Perfume Ad Personalisation

Burberry is bringing the personal touch to the launch of its ‘My Burberry’ fragrance, allowing customers to add their initials and having it appear in digital ads. The TV spot features Kate Moss and Cara Delevingne with a close-up shot of the new fragrance bottle. On 4OD viewers will be able to personalise the ad with their own initials on the bottle. Users will also have the option to monogram their own virtual bottle on Google’s ad network and share the image on social media sites.

Read the whole story at Marketing Week »

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