- Luxury Brands Take The Beach At Concours D'Elegance
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2014
In addition to returning as sponsor of the Media Center for t ...
- Luxury Travel Market Faces Challenges
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
Americans spent 1% less on travel in the first quarter of 20 ...
- A Move To Quality
Engage:Affluent, Erik Pavelka - Friday, August 1, 2014
Quality is a word in digital media that hasn't been spoken mu ...
- The Modern Man Is The Modest Man
Engage:Men, Andy Tu - Thursday, July 31, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- 5 Top Luxury Brands Spent $22 Million On Paid-Search Keywords
SearchBlog, Laurie Sullivan - Thursday, July 24, 2014
Five of the top luxury brands that typically keep a tight re ...
- The Smart Money's On Convertibles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
If you drive a convertible, chances are you’re both more educated a ...
- GE Makes Moonwalk Commemorative Sneakers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
To commemorate its involvement in developing the boots Aldrin and Armstrong wo ...
- Consumer Reports Says Buick Regal, Volvo S60 Top Sports Sedans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
"Buick" and "sports sedan" can now officially live in the same sentenc ...
- Infiniti's Global Chief Becomes Cadillac's Global Chief
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
Analysts say he's leaving Infiniti too early, and arriving at GM n ...
- Tiffany's Kicks Off Global Media Agency Review
MAD, Steve McClellan - Wednesday, July 9, 2014
The assessment follows the jewelry marketer's creative agency search earlier this ye ...
- Delivering On The 'Brand Promise' Is Key In Luxury
Engage:Affluent, Aditya Ghuwalewala - Tuesday, July 8, 2014
What luxury brands do consumers talk most about? Which ones are t ...
- Pet 'Humanization' A Boon For Marketers
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
The takeaway for pet merchandise marketers is that pet parents consider the ...
- Lexus, Metro Golf Assn. Shoot For Par In Northeast
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
The effort, "Lexus Perfect Drive," with an assist from WFAN-AM/FM personality Cra ...
- With Help From Google & Conde Nast, Publicis WW Develops New Luxury Marketing Platform
MAD, Larissa Faw - Thursday, June 19, 2014
The new platform, La Maison, is designed to help Publicis agencies a ...
- Hilton Creates A Mixed Bag Of Curios
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 4, 2014
Hilton Worldwide is building a "collection" of upscale four- to five-star hote ...
- Growth Opportunities In The Growing Leisure Economy
Engage:Affluent, Stephen Kraus - Wednesday, May 21, 2014
Recently, I wrote about Affluents "rising up the hierarchy of needs" ...
- Cadillac Examines World History Of Wealth
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Notes a GM spokesperson: "It's a creative way to express the fa ...
- Putting A Luxury Lens On Mobile Marketing
Engage:Affluent, Raquel Cadourcy - Friday, May 16, 2014
The mobile phone is the modern day concierge, especially for consumers wi ...
- Why Luxury Brands Need Scarcity Marketing On The Web
Engage:Affluent, Paras Chopra - Friday, May 9, 2014
Luxury goods marketers have long understood the value of scarcity. Whether th ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- BMW, Lexus Lead In Luxury Auto Consideration
Marketing Daily, Karl Greenberg - Monday, May 5, 2014
YouGov BrandIndex says Mercedes-Benz, which has consistently ranked among the top thr ...
- Infiniti's Witherspoon Drives Infiniti Down New Roads
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2014
The director of marketing for Infiniti Americas has plenty of luxury vehic ...
- Burberry Targets China With Ali Baba Online Store
Around the Net In MAD London, Sean Hargrave - Friday, April 25, 2014
In a drive to reach the luxury Chinese market, British fashion bra ...
- Crowne Plaza Fuels 'Big Win' Vids With Rickie Fowler
Marketing Daily, Karl Greenberg - Thursday, March 13, 2014
Crowne Plaza's piece of the "Big Win" promotional pie centers on vide ...
- Luxury Vehicles Pack Emotional Punch
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2014
The automotive category still spends big on TV, so it's no surpri ...
- Time, Not Click, Is Where Luxury Brands Need To Turn
Engage:Affluent, Andre Parreira - Thursday, March 6, 2014
Considering how advanced the technology is today in so many aspects ...
- Luxury Brands, Don't Lose Your 'Cool'
Marketing Daily, Christan Summers - Thursday, March 6, 2014
Development has always taken a controlled and careful path and was bas ...
- Ogilvy & Mather Worldwide Wins Tiffany & Co. Account
MAD, Larissa Faw - Monday, February 24, 2014
The WPP shop was named lead global creative agency for print, vide ...
- Your Customer's Affluence Level Can Impact Purchase Consideration
Engage:Affluent, Erica Martinez - Wednesday, February 12, 2014
Luxury goods. Luxury travel. Luxury apartments. An idea is brought to mi ...
- For Luxury Brands, Instagram Blows Pinterest Away
Marketing Daily, Sarah Mahoney - Monday, February 10, 2014
Thailand's Siam Paragon mall is the most Instagrammed place in the worl ...