- BMW, Acura Race Into Olympics With New Campaigns
Marketing Daily, Karl Greenberg - Friday, February 7, 2014
Acura is, for the first time, putting the Acura TLX Prototype spor ...
- High-End Beauty Sales Up; Mass Products Struggling
Marketing Daily, Sarah Mahoney - Friday, February 7, 2014
Anyone looking for more evidence of the gap between the haves a ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- Digital Luxury | Omni-Channel Experiences
Engage:Affluent, Kyle Priest - Wednesday, January 8, 2014
2014 is a year for exciting and delighting customers on their ter ...
- Estee Lauder Launches High-End Lip Line
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2014
Print ads feature the fiercely beautiful Carolyn Murphy behind the wheel, a ...
- Adult Affluents Are Significant Amazon Shoppers
Research Brief, Jack Loechner - Wednesday, January 1, 2014
According to The Shullman Luxury and Affluence Monthly Pulse reports on t ...
- Kia K900 Effort Says Car, Not Heritage, Makes Luxury
Marketing Daily, Karl Greenberg - Monday, December 23, 2013
The effort for the rear-wheel-drive sedan, which was unveiled at the L ...
- Mindshare Creates New Luxury Unit
MAD, Steve McClellan - Monday, December 23, 2013
Danielle Koffer will oversee the new operation which will handle brands su ...
- Lincoln's Tobin Talks Product And Planning
Marketing Daily, Karl Greenberg - Tuesday, December 17, 2013
Scott Tobin, head of Lincoln product development, spoke about the brand ...
- Amazon: Mass, Affluent, Or Luxury Retailer?
Engage:Affluent, Bob Shullman - Wednesday, December 4, 2013
In our November posting, we highlighted that Amazon was tied with Walma ...
- United Ups The Ante For Luxury Domestic
Marketing Daily, Tanya Gazdik - Tuesday, December 3, 2013
United Airlines claims to be the first and only airline to off ...
- Affluents: Louis Vuitton Most Overrated; Nordstrom Least
Marketing Daily, Sarah Mahoney - Monday, October 28, 2013
"Brands need to do a better job communicating quality and value ...
- A Refresher On Affluent Values
Engage:Affluent, Bill McKeveny - Wednesday, October 23, 2013
The wealthy consumer is coveted by luxury and non-luxury brands alike. Howeve ...
- MB S-Class: Better Than A Hot Stone Massage
Marketing Daily, Karl Greenberg - Tuesday, October 15, 2013
In the ad, enunciating the "inspire, provoke and push" ethos, viewers g ...
- Learning From Luxury Automakers
Engage:Affluent, Jan Rezab - Thursday, October 10, 2013
Today's consumers expect brands to share stories, legacy and fantasy - n ...
- With Christmas Fantasies, Neiman Targets Arts Charity
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2013
It's here: Neiman Marcus' 2013 Christmas Book delivers its usual over-the-top gi ...
- Saks Brings On 'Scandal'-ous Fashion Event
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2013
In addition to a launch party, the promotion will feature in-store event ...
- Luxury Brands Finally Finding The Key To Driving Online, Mobile Conversions
SearchBlog, Laurie Sullivan - Monday, September 23, 2013
Traffic to luxury brand Web sites rose 10% so far this ye ...
- Google Analyzes Luxury Purchase Path, Solid Research En Route To Purchasing
Online Media Daily, Laurie Sullivan - Wednesday, September 11, 2013
Affluent consumers have become the most digital-savvy, using multiple devices to resear ...
- 3 Things Auto Brands Need To Know About Social Media Marketing
Marketing Daily, Tania Yuki - Tuesday, September 10, 2013
While it may not yield immediate bragging rights in terms of bi ...
- JetBlue, Bags Inc. Partner For VIP Service
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2013
JetBlue Airways has partnered with Bags Inc. to offer Bags VIP, ...
- Luxury Brands Are In The Eyes Of The Beholders
Engage:Affluent, Bob Shullman - Wednesday, August 7, 2013
Recently, I had the pleasure of exploring the meaning of the wor ...
- Social Savvy: Swarovski, Uniqlo, Nordstrom Top Brands
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2013
When it comes to selling luxury via social media, some brands a ...
- Marketing Premium Brands
Engage:Hispanics, Jose Villa - Thursday, August 1, 2013
Premium brands, whether they are traditional luxury brands in the fashion catego ...
- Affluents Driving Car, Truck Sales
Marketing Daily, Karl Greenberg - Friday, July 19, 2013
The fact that auto sales are returning to healthy numbers has mo ...
- What Would Frankenstein Drive?
Marketing Daily, Karl Greenberg - Friday, July 12, 2013
"Why does Dr. Frankenstein hate the monster?" My daughter asked me th ...
- Lexus Goes To Instagram For 2014 IS Sedan
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors ...
- Digital Luxury: Nordstrom, Macy's, Saks Dominate
Marketing Daily, Sarah Mahoney - Wednesday, July 10, 2013
A new report on luxury retailers from L2 Think Tank says Nordstro ...
- Luxury Brands Need To Step Up Their Social And Digital Media Efforts
Engage:Affluent, Tricia Clarke-Stone - Wednesday, July 10, 2013
Luxury brands, with their glamorous reputations and glowing histories, possess a uniq ...