Tag results for "luxury"
- Porsche Launches Cayman CampaignPorsche Cars North America is launching a marketing campaign called "Code ...
- Acura Bats For Fences With 'Made For Mankind'"We have been rethinking the brand for a few years, taking ti ...
- Neiman Marcus May Ride High-End Surge To IPOIn a sign that prospects for the luxury market are rosy ...
- Aston Martin Makes Its MarqueIn this Q&A, Aston Martin global marketing director Markus Kramer talks abo ...
- Pure Tells Consumers To 'Love Your Insurance'Pure, an insurance company that caters to high net-worth individuals, is launchi ...
- Affluent Consumers Continue Spending"We definitely are seeing a huge increase in what the affluent a ...
- Affluence Not Just For AffluentFor affluent consumers, traditional media is still the way to go, p ...
- Luxury Brand Development Is Like Building A HouseI'm often asked how much it costs to develop the branding f ...
- McCartney, P&G Partner For FragrancesProcter & Gamble says its P&G Prestige unit has agreed to licen ...
- Mercedes-Benz Betting On E ClassAuto manufacturers are flooding the market with a wide range of offerin ...
- Gaining A Deeper Understanding Of Luxury Market TrendsThe media sensationalizes the exploits of the rich. In the last coup ...
- Cadillac Going Rogue, With New AgencyKind of like Lincoln Motor's Hudson Rouge, or Hyundai's Innocean USA, t ...
- Kia Gets Serious About Luxury With CadenzaKia Motors America has launched its most upscale advertising to date. T ...
- Three Dots Inches Back Into RetailClothing cult-favorite Three Dots is heading back into the retail business, a ...
- Tiffany & Co. Takes On MoscowTiffany & Co. is going to Russia: The luxury jeweler says ...
- Volvo Uses Twitter Chat For Digital Focus GroupVolvo is boosting the digital portion of its U.S. media spend ...
- Amid Gatsby Bling, Tiffany Tops Estimates Tiffany & Co. says its sales gained 9% in the first-quarter ...
- Rolls-Royce Looking For Global AORRolls-Royce, the luxury car brand owned by BMW, is reviewing its glob ...
- 5 New Imperatives For Luxury BrandsDespite ongoing economic concerns, the last few years have largely been go ...
- Cadillac Goes To The BallThe event in the back very likely was aligned in some w ...
- Lexus Goes Global With DesignThe new effort uses handcrafted art as a metaphor for a Lex ...
- No April Fools: Sales Are BoomingJesse Toprak, head of industry analysis at TrueCar.com, says to look ...
- Why Chinese Consumers Love BuickBuick is huge in China, which is the biggest auto market a ...
- Creative Director Krakoff Leaving CoachCoach Inc. says Reed Krakoff, president and executive creative director, is n ...
- Porsche Vies With Maserati In ChinaVolkswagen AG's Porsche unveiled the Panamera coupe at the Shanghai Auto Sho ...
- Volvo: Image-Obsessed Need Not ApplyThe effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossov ...
- Luxe In Flux: Tracking The Evolution Of LuxuryIn Selling to the New Elite, I devoted a chapter to t ...
- Lexus Crosses Country With Concert TourThe slate of concerts in New York, Chicago, Boston, Atlanta and L ...
- Q&A: Lexus' Bolain On The Entry-Luxury Sandbox Lexus, which launched its CT compact car last year to compete ...
- Why Luxury Brands Love Native: The Agency PerspectiveIncorporating native advertising in media buys empowers agencies to challenge publishers ...
