- Infiniti, Lincoln: Same Goals, Different Languages
Marketing Daily, Karl Greenberg - Tuesday, March 26, 2013
Luxury automakers are focusing both on old-fashioned relationships at the dealership a ...
- Affluent Travelers Plan To Spend More
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2013
Affluent consumers say they plan to spend more on their travels ...
- Study Says Brand Equity Of Luxury Up Vs. 2012
Marketing Daily, Karl Greenberg - Wednesday, March 20, 2013
The 25th annual study gave Mercedes-Benz the top spot among luxury automoti ...
- Saks Trying To Up Its Omnichannel Game
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2013
Talk about transitional wear: Saks Fifth Avenue says there are lots ...
- Audi Aims For BMW
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 13, 2013
Fresh off its strongest year ever, Audi AG is taking aim ...
- NASCAR, Prevost Tie Knot For Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
Prevost, maker of high-end touring and conversion coaches has signed a multi-ye ...
- Lexus Moves Into Movies With Weinstein Company
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2013
Lexus and the Weinstein Company held a pre-Oscars preview party showing t ...
- Kia Moving Up Market?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 8, 2013
Kia is the latest maker hoping to "blur the lines" between ...
- NPD: Prestige Beauty Sales Up 7% Last Year
Marketing Daily, Sarah Mahoney - Friday, January 25, 2013
NPD Group says that sales of prestige beauty products rose 7% ...
- BMW Expands Partnership With Fairmont
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
BMW of North America is expanding its partnership with Fairmont Hotels &am ...
- Mercedes-Benz: The Devil And The Big Easy
Marketing Daily, Karl Greenberg - Sunday, January 20, 2013
In the teaser, the car blows into New Orleans, blasting open t ...
- Infiniti To Tussle With The Teutonics
Marketing Daily, Karl Greenberg - Thursday, January 17, 2013
Keith St. Clair, director of Infiniti global marketing, tells Marketing Daily th ...
- Maserati Looks To Mainstream
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 17, 2013
It's one of those brand names seemingly everyone knows but few luxu ...
- Fashion Needs Value Beyond Product
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 17, 2013
Luxury fashion retailers need to look at ways to be the authori ...
- Kia's Moving On Up
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2013
Deliberately staying down-market from corporate sibling Hyundai to keep out of i ...
- Luxury Heads Younger, Sportier
Marketing Daily, Karl Greenberg - Monday, January 14, 2013
On a warm, rain-soaked night in the Motor City, Jaguar and Mercedes-Be ...
- Lexus Shows Active Safety At CES
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
It can spot a potential problem 500 feet away and tell t ...
- Shullman: Affluent People Bullish On Economy
Marketing Daily, Karl Greenberg - Thursday, January 3, 2013
A lot of studies have come out in recent weeks predicting h ...
- Q&A: Affluence And Gen Y -- It Takes $200,000
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
"This is a generation in transition," Digitas' George Scribner tells Marketing Dail ...
- Luxe Beauty Brands Style Digital Biz In China
Online Media Daily, Mark Walsh - Tuesday, December 18, 2012
Beauty and fashion brands are leading the way when it comes ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "F ...
- Havas Media Awarded Shangri-La Global Media Account
MediaDailyNews, Steve McClellan - Monday, December 17, 2012
Havas Media has won global media planning and buying duties for luxu ...
- Near Entry-Luxury Segment A No-Man's Land?
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
GfK's Automotive Intentions and Purchases study finds that both consideration and loyal ...
- 5 Tips Luxury Marketers Can Learn From Showtime's 'Homeland'
Engage:Affluent, Carol Banks Setter - Wednesday, December 12, 2012
"Homeland," Showtime's 2012 Emmy-winning series, is a story of heroic efforts ...
- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- Lincoln Goes Large To Say 'Hello. Again'
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
In a lot of ways, the brand is hearkening back to i ...
- Q&A: For Affluent Gen Y, Confidence Soars
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2012
It won't take much to brighten the spirits of affluent consumers. ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Sugar Plums Or Lumps of Coal? What To Make Of The Holiday Forecasts
Engage:Affluent, Layton Han - Wednesday, November 28, 2012
Reading the outlook reports for Holiday 2012 can really make your he ...
- Mainstream And Luxury Cars Converge
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
Luxury auto brands are making money on entry luxury vehicles. As th ...