- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Jaguar Launches Ad Campaign For AWD
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Touchy-Feely Prompts Luxury Retail Stores Over Online
Research Brief, Jack Loechner - Tuesday, November 20, 2012
According to a new Luxury Shopping Survey from Accenture, half of U. ...
- Jim Vurpillat: Cadillac ATS Ushers In New Buyers
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new car gives the brand some legitimacy around backing public a ...
- Luxury Car Brands Move Ads Online
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
Luxury automobile makers are doing more online advertising, per Martini Media. T ...
- Jeremiah Knight: Lexus Digital Is Ever Improving
Marketing Daily, Karl Greenberg - Friday, November 9, 2012
The goal, through a rolling upgrade of Lexus.com, is to make ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, a ...
- Because You're Worth It: Marketing To An Audience That Treats Itself
Engage:Affluent, Skip Brand - Thursday, November 1, 2012
While most Americans will be celebrating modestly this holiday season, affluent customer ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- Who Has Spent $300+ On A Camera?
Marketing Daily, Nina Lentini - Wednesday, October 31, 2012
Top 10 DMAs in which adults who say they have spent $3 ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Ultra HD Is Here For The 1%
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 26, 2012
HD is so last week. Now there's Ultra HD. The first Ult ...
- Regain Their Loyalty: The Art Of Reactivating Dormant Luxury Buyers
Engage:Affluent, Layton Han - Wednesday, October 24, 2012
In the era of Groupon Reserve, how can luxury brands hope ...
- Fisker Gets Over The Hump
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
What it doesn't have is the budget for a tier 1 awarene ...
- Lincoln Hopes To Rebound, Shows New MKZ
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
The new Lincoln MKZ is a looker, and a reflection of h ...
- Supercar Brand Bugatti Goes Social
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
Bugatti recently launched a Facebook page with around 500,000 fans, plus 130,0 ...
- Silvercar Changes The Rental Car Paradigm
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
Luke Schneider wants to avoid the "PT Cruiser Lottery" of rental c ...
- China Biggest Market For VW Luxury
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
China has replaced the United States as the biggest market for luxu ...
- Luxury Brands Go To Print
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Maybe brands like Cartier, and Oscar de la Renta are reading repor ...
- The Richer You Are, The More You Read Print
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Should marketers of luxury products be doing more print advertising? It couldn ...
- Burberry's Upmarket Move Failing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Burberry is attempting to move upmarket with things like $300 T-shirts, $3,0 ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Macy's Announces Dramatic Luxury Expansion
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
Macy's, which has been raising plenty of dust with the ongoing $4 ...
- Luxury Marketers Moving To Digital Advertising
Research Brief, Jack Loechner - Thursday, September 6, 2012
According to Martini Media, teamed with Digiday to poll marketers and ...
- Lincoln To Build Presence In China
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
The Dearborn, Mich. automaker says the move to put Lincoln in Chi ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- Mercedes-Benz Touts mBrace2 Telematics Platform
Raw, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telemati ...
- BMW, Mercedes-Benz Ready Product Blitzes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Locked in a global battle for the growing luxury market, both B ...
- Mercedes-Benz Goes Super High End In Miami
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Mercedes-Benz Fashion Week Swim is back again in Miami. The program, whi ...