- Nordstrom Takes Manhattan
Marketing Daily, Sarah Mahoney - Sunday, July 1, 2012
How many $600 handbags can one city stand? That's the big questi ...
- Consumers' Less Lavish Return To Luxury
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Luxury is back, but with some caveats. For one thing, affluent consume ...
- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- Ford Reveals A Luxury F-150
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
Ford Motor Co. today unveiled a luxury version of its best-selling F-1 ...
- Tumi Expands Offerings To Pets
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2012
Upscale travel, business and lifestyle accessories company Tumi is expanding its li ...
- Courting the Digitally Demanding Affluent Market
Media Magazine, Gail Belsky - Wednesday, June 6, 2012
There was a time not long ago when exclusive brands were afra ...
- Luxury Category Is Mixed Bag Of Numbers
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
Kantar Media Compete, with an assist from Autodata, says Mercedes led t ...
- Lexus Looks For Big Sales Boost
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
Lexus hopes new products help it recover from last year's sharp sal ...
- A Luxury Kia?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Who knows where this leaves Hyundai, but its Korean sibling, Kia, h ...
- The Affluent Male Is An Online Shopper
Research Brief, Jack Loechner - Thursday, May 31, 2012
According to a new survey by iProspect. "The Affluent Male: What H ...
- Barneys New York Revamps Web Site
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
The new Barneys New York Web site allows customers to share the ...
- Nordstrom Is Tops In Luxury Brands
Marketing Daily, Sarah Mahoney - Thursday, May 10, 2012
"The consistency is kind of astounding," Luxury Institute CEO Milton Pedraza tel ...
- Q&A: Audi's Success Transcends Numbers
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
In the first segment of this two-part interview, Scott Keogh, VP ...
- Apps Make Affluent Feel 'Connected' To Their Luxury Brands
Mobile Marketing Daily, Steve Smith - Monday, April 30, 2012
The rich are different. While affluent device owners embrace luxury brand app ...
- No, You Aren't Seeing Double...
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Paul Eisenstein knows a lot more about this side of things th ...
- Hilton Appoints Marketing VP
Marketing Daily, Tanya Gazdik - Monday, April 16, 2012
Hilton Worldwide Luxury Brands has appointed Stuart Foster as vice president ...
- Maximize Luxury Advertising In The Social Sphere
Online Media Daily, Skip Brand - Monday, April 16, 2012
It's important for brands that want to reach the affluent audience ...
- 8 Things To Know To Engage Affluent Chinese Tourists
Engage:Affluent, Patricia Pao - Wednesday, April 4, 2012
The U.S. (and France) is a shopper's paradise for the Chinese. T ...
- Lincoln Readies Product, Customer Service Revolution
Marketing Daily, Karl Greenberg - Tuesday, April 3, 2012
"We are taking this wonderful brand and reinventing it in the 21 ...
- Most Metro Lincoln Dealers Ready For Upgrade
Marketing Daily, Karl Greenberg - Monday, April 2, 2012
Lincoln, which will get a lot of attention this year from pare ...
- Bentley And Rolls Royce In India
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
Forget the one percent, this is the one-hundredth percent. Bentley Motors Lt ...
- Staying Luxurious In Non-Luxurious Times: The Digital Formula for Luxury
Engage:Affluent, Kyle Priest - Wednesday, March 14, 2012
In this new economy of abundant choice and access, is it enou ...
- Cameron Diaz Named Face of Tag Heuer
Marketing Daily, Sarah Mahoney - Monday, March 12, 2012
Now in its 40th year, Baselworld provides the perfect backdrop for bra ...
- Pandora: Luxury Marketer Makes Jewelry Social
Marketing Daily, Sarah Mahoney - Thursday, March 8, 2012
When it comes to jewelry, women want to share. At least that ...
- Q&A: Jaguar's Pryor Says The Brand Is 'Alive'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Jaguar's new global campaign, "Alive," is the biggest campaign for the bra ...
- Mercedes-Benz Focuses On Icons
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremo ...
- Cartier's "Painted Love," Deconstructed
Video Critique, Larry Dobrow - Tuesday, February 14, 2012
It's Valentine's Day, the day in which Big Chocolate, Floriculture Inc. a ...
- Maybach: Mercedes-Benz' $500,000 'Oops'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Mercedes-Benz had some very lofty hopes for the Maybach, the super-luxury c ...
- Damn Few: Audi R8 GT Spyder
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Audi says it plans to import only 50 copies of the hand-bui ...
- Luxury Sales In China
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Luxury sales in the West are recovering from the global recession, b ...