'New York' Launches Premium Service For City Culture

New York Magazine just launched “New York by New York,” a paid membership program that offers exclusive access and deals to cultural experiences in the city.

Members can pay $99 a year or $9.99 a month to access events curated by the magazine’s editors. Some New York by New York offers include "Hamilton" VIP-experience packages, six months of complimentary personal styling from Keaton Row and an exclusive tour of the Richard Avedon Foundation with New York design editor Wendy Goodman.

A January offer features a discussion with New York's chief restaurant critic Adam Platt and food editor Alan Sytsma about the magazine's “Where to Eat” issue at Zadie’s Oyster Bar.



The program is a new way for New York to generate revenue. Rather than have readers subscribe to editorial content, members are paying the magazine to unlock exclusive events citywide.

According to a company statement, hundreds signed up for the program within the first six weeks of launching in beta. Most chose the annual option.

“This program invites our readers to have a closer relationship with our writers and editors, who are true New York City experts,” stated David Haskell, New York Media’s editor for business and strategy. “It’s an experiment in making the magazine’s culture, food and shopping journalism more bespoke and personal.”

A New York spokesperson told Publishers Daily there will be 12 to 15 offers each month. Members can opt for as many as they want, though certain events have a limited number of tickets available. Some events are free to members — others, like a chef’s table dinner with Gabriel Kreuther and Sytsma — require members to pay an additional fee.

Membership also includes email newsletters with offers and event invites. There is a private Instagram feed where editors share tips and recommendations on dining, entertainment and shopping.

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