• by Tanya Gazdik , April 20, 2018

The Lincoln Motor Co. is partnering with fellow luxury brand Sbe to offer vehicles at the brand’s lifestyle hotels. 

Sbe states it aims to take luxury to the next level by offering guests the opportunity to experience the Lincoln Navigator and Continental during their stay at Sbe properties across the United States. Lincoln is now the brand’s official automotive partner in the U.S.

Both Lincoln and Sbe are dedicated to providing custom experiences for clients through personalized services and exceptional amenities, which makes the relationship mutually beneficial, says Sam Nazarian, founder and chief executive officer of Sbe.

“At Sbe, we take hospitality one step further by creating destinations and curating memorable moments through our award-winning culinary and entertainment experiences,” Nazarian says in a release. “This strategic brand partnership with Lincoln is one of many to come in 2018 as we continue to collaborate with forward-thinking and like-minded companies,” 

Lincoln is renowned for its commitment to design, innovation and technology, values that are shared by Sbe, adds Michele Caniato, chief brand officer, Sbe. 

Guests will have access to Lincoln Black Label Navigators and Continentals at eight Sbe properties: SLS Beverly Hills, SLS Brickell, SLS South Beach, Delano South Beach, Mondrian Los Angeles, Hudson Hotel and the soon-to-open SLS LUX Brickell and Hyde Hotel and Residences Midtown in Miami.

At Delano South Beach and SLS South Beach, guests can indulge in “The Suite Life by Sbe,” a personalized luxury program that offers best-in-class accommodations, VIP access to more than 20 culinary and entertainment venues, a yacht cruise as well as priority access to Lincoln house cars.

Lincoln is also focused on creating personalized experiences ,says John Emmert, group marketing manager for The Lincoln Motor Company.

“We know Sbe is at the forefront of hospitality and is constantly raising the bar on lifestyle, which makes this collaboration the perfect next step for us,” Emmert says in a release.

Hospitality is an ideal platform to raise awareness of the brand. By forming strategic alliances with prestigious hotels in key luxury markets, Lincoln is able to introduce its vehicles to potential new clients and also familiarize them with its emphasis on warm, human, personalized experiences, he says.

“Our clients value new experiences,” says Emmert. “They enjoy travel and fine dining. Lincoln’s engagement in the hospitality space allows us to work with others who share that passion of connecting with clients as we do.”