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Luxury Category Dependent On Gen Z
- Sourcing Journal, Tuesday, July 12, 2022 5:51 AM
While older generations might be more likely to have the means to acquire luxury goods, they are looking to Gen Z shoppers to inform them of what is trendy. Gen Z frequently seeks out innovation. “That’s driving some legacy fashion houses to rethink streetwear and versatility,” with some premium legacy labels now dropping product more frequently and collaborating with “up-and-coming” brands, per Sourcing Journal.
