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Former TIkTok Executive Chosen As Farfetch CMO

Luxury fashion ecommerce platform Farfetch has named Nick Tran as its new chief marketing officer.  "Tran was most recently global head of marketing for TikTok, where he oversaw brand strategy, paid media and social media. He’s also previously served in marketing roles at Hulu and Samsung," per Retail Dive. "The appointment comes at pivotal time for Farfetch, which has plans to create an ecommerce behemoth by purchasing a large stake of rival Yoox Net-a-Porter from French luxury conglomerate Richemont."

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