- JetBlue, Random House Give $10,000 In Books
Marketing Daily, Tanya Gazdik - Wednesday, November 9, 2011
JetBlue and Random House Children's Books are giving the Dundee Township Publ ...
- Black Ocean Takes Stake In Hearst's LMK
Online Media Daily, Steve Smith - Wednesday, November 9, 2011
Digital media holding company Black Ocean has taken a controlling interest ...
- Spirit Airlines Sale Plays Off Justin Bieber
Marketing Daily, Tanya Gazdik - Tuesday, November 8, 2011
Spirit Airlines, which has become known over the years for its chee ...
- Discovery Communications Acquires betty
MediaDailyNews, Fern Siegel - Tuesday, November 8, 2011
Discovery Communications has acquired the British entertainment company betty. The deal wi ...
- Rakuten Buys Kobo For $315M
Online Media Daily, Fern Siegel - Tuesday, November 8, 2011
Rakuten intends to acquire 100% of total issued and outstanding shares ...
- Mobile Marketing Firms Lenco and iLoop Merge In $42M Deal
Online Media Daily, Steve Smith - Tuesday, November 8, 2011
Aiming for a broader suite of mobile solutions and global reach, mobi ...
- Aegis Acquires Russia's Ad O'clock
Online Media Daily, Joe Mandese - Wednesday, November 9, 2011
Aegis Group, the parent of Carat, Isobar, Vizeum, Posterscope and other agenci ...
- United's MileagePlus Joins E-Miles
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
United Airlines is linking its MileagePlus loyalty program to advertising channel e-Mile ...
- MetLife, Inc. Promotes Hirschborn
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
Beth Hirschhorn has a new title at MetLife Inc. The nine-year veter ...
- Diamond Foods' Internal Accounting Probe Delays Pringles Acquisition
Marketing Daily, Karlene Lukovitz - Wednesday, November 2, 2011
Diamond Foods' $1.5-billion acquisiton of Pringles from Procter & Gamble has be ...
- Discover Launches Spots Featuring NHL Players
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
Discover is launching two national TV spots Nov. 1 featuring Chicago Blackhaw ...
- Yahoo Acquires interclick For $270 Million, Enhances Data Targeting
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...
- Adobe Systems Acquires Auditude, Pursues End-To-End Video
Online Media Daily, Gavin O'Malley - Tuesday, November 1, 2011
Although no longer cast solely as a multimedia platform provider, Adobe Syste ...
- Urban Airship Acquires SimpleGeo
Online Media Daily, Steve Smith - Tuesday, November 1, 2011
App notifications, messaging and purchasing platform Urban Airship has purchased another s ...
- Yahoo's Purchase Of Interclick Puzzles Some
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, November 1, 2011
Despite its own uncertain future, Yahoo just acquired ad technology firm Intercli ...
- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- Passage To India: Omnicom Acquires Majority Stake In Mundra
MediaDailyNews, Steve McClellan - Monday, October 31, 2011
Omnicom has upped the ante in the battle among holding companies ...
- Meredith Inks Deal For 'Every Day With Rachael Ray'
MediaDailyNews, Erik Sass - Monday, October 31, 2011
Meredith Corp., the nation's largest women's interest publisher, is set to expa ...
- Adknowledge Buys Facebook Ad Specialist AdParlor
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Continuing its roll-up of online ad companies, performance ad network Adknowledge h ...
- Farmers Insurance Comes To Cityville
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- Omnicom Acquires Majority Of India's Mudra
MediaDailyNews, Joe Mandese - Monday, October 31, 2011
Omnicom has agreed to acquire a majority stake in India’s Mudra Grou ...
- Google Has Insane Acquisition Appetite
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 27, 2011
In case you’re keeping count, Google acquired a total of 57 compani ...
- Kenny Steps Down At Akamai For 'Emerging' Opportunity, Still Seen As Yahoo Candiate
Online Media Daily, Joe Mandese - Thursday, October 27, 2011
Former Publicis digital chief David Kenny has stepped down as president ...
- HomeAway Selects GSD&M As AOR
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
HomeAway, Inc. has selected fellow Austin, Texas-based company, GSD&M, as its advertisi ...
- American Family Insurance Renews 'In Gayle We Trust'
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
American Family Insurance is launching a third season of the web seri ...
- Allstate Partners With Univision For Latin Grammy Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
Allstate Insurance Co. and Univision have launched a national sweepstakes that wi ...
- Yahoo's Fate In Hands Of Equity Investments?
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 24, 2011
Yahoo's Jerry Yang assures the ad and search industries that a buyo ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- Meredith Takes Stake in Iris, Unveils MXM
MediaDailyNews, Erik Sass - Friday, October 21, 2011
Meredith Corp. is continuing its strategic move into the agency business wi ...
- Report: Google Weighing Yahoo Takeover Bid
Online Media Daily, Joe Mandese - Monday, October 24, 2011
Google is in early talks with private equity firms about making ...