HomeAway, Inc. has selected fellow Austin, Texas-based company, GSD&M, as its advertising agency of record.
GSD&M will create a long-term integrated platform for the HomeAway.com brand to drive awareness and consideration for vacation rentals and further evolve its marketing communications strategy. Development of a 2012 campaign begins immediately, and HomeAway looks to have new creative in market early next year.
HomeAway, Inc. specializes in online vacation rentals, with sites representing more than 625,000 paid vacation rental home listings throughout more than 145 countries. The HomeAway portfolio includes HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom, HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in Brazil; and HomeAway.com.au in Australia. In addition, HomeAway operates BedandBreakfast.com.--Tanya Irwin