- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- John Mack Carter, 86, Set New Tone At Women's Mags
MediaDailyNews, Erik Sass - Friday, September 26, 2014
John Mack Carter, who helped shape attitudes about women's roles as t ...
- Publicis Groupe's MRY Realigned Under SMG
MAD, Steve McClellan - Wednesday, September 24, 2014
The social media and youth marketing agency will continue to operate separatel ...
- Michael Epstein Adds Chief Client Officer Duties At Carat USA
MAD, Steve McClellan - Wednesday, September 24, 2014
Epstein will retain oversight of the agency's strategy, insights and intelligence, a ...
- Weisenburger Exits Omnicom CFO Post
MAD, Steve McClellan - Tuesday, September 23, 2014
Randall Weisenburger had held the CFO post at the holding company f ...
- Lisa Sherman Is New CEO Of The Ad Council
MAD, Steve McClellan - Tuesday, September 23, 2014
Most recently, Sherman was EVP/GM of Viacom's Logo Network. Earlier, she serv ...
- First 'Breck Girl' Eileen McKenna Dies of Cancer at 61
Mediapsssst, Richard Whitman - Tuesday, September 23, 2014
Well, this is sad. Eileen McKenna, a senior account manager at McCa ...
- Cunningham Joins Ad Startup IronSource, Shuttering Appssavvy
Mobile Marketing Daily, Mark Walsh - Tuesday, September 23, 2014
Ad tech veteran Chris Cunningham is stepping down as CEO of Appssavv ...
- Omnicom's TraceyLocke Names Hugh Boyle CEO
MAD, Steve McClellan - Monday, September 22, 2014
Boyle replaces Beth Ann Kaminkow who left the Dallas-based agency in J ...
- KBS Elevates Bloom, Powell To NY Co-Presidents
MAD, Larissa Faw - Monday, September 22, 2014
Jonah Bloom, chief strategy officer, and Matt Powell, chief information officer, a ...
- Twitter Ups Stewart To VP, North America Media Partnership
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 19, 2014
Reinforcing its domestic media business, Twitter has promoted Kristine Stewart to t ...
- Mag Bag: With 'Parade' Buy, Athlon Taps Big Markets
MediaDailyNews, Erik Sass - Thursday, September 18, 2014
Earlier this week, Athlon Media, publisher of newspaper-distributed magazines including "American Profile ...
- Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out
MAD, Steve McClellan - Tuesday, September 16, 2014
Publicis Groupe disclosed sweeping managerial changes Tuesday morning, designed to put ...
- Hoffman To Exit NBC
MediaDailyNews, Wayne Friedman - Monday, September 15, 2014
Longtime senior NBC advertising sales executive Jim Hoffman is departing. The 26-ye ...
- Making Mistakes... On Purpose
Online Spin, Joseph Jaffe - Tuesday, September 16, 2014
I was keynoting at a Satmetrix (the Net Promoter People) customer experien ...
- 360i Appoints 3 Execs To The C-Suite
MAD, Steve McClellan - Thursday, September 11, 2014
360i has elevated three executives to newly created C-Suite positions, the agen ...
- Maxus Taps Jonathan Adams For NA Chief Digital Officer Role
MAD, Steve McClellan - Thursday, September 11, 2014
It's the first hire by the agency's new North America CEO Ste ...
- McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
MAD, Joe Mandese - Friday, September 12, 2014
Agiliti, the digital-focused management consulting firm founded by long-time Madison Avenue digit ...
- Razorfish's Kathuria Sounds Off About Digital Strategy
MediaDailyNews, Mark Walsh - Thursday, September 11, 2014
Vik Kathuria in April was named global chief media officer at Public ...
- BPN's Liz Ross Tapped For New CMO Role At IPG Mediabrands
MAD, Steve McClellan - Tuesday, September 9, 2014
Ross will retain her position as BPN's North American president for no ...
- Mercury Media Taps Andrew McLean As CEO
MAD, Steve McClellan - Tuesday, September 9, 2014
The former PHD USA CEO succeeds John Barnes, who left the fi ...
- National Review Hires Benny Johnson As Social Media Director
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, September 8, 2014
National Review has hired Benny Johnson as its new social media direct ...
- Omnicom's PHD Taps Nathan Brown For U.S. CEO Role
MAD, Steve McClellan - Monday, September 8, 2014
Brown was most recently EVP and managing director at Interpublic's UM, whe ...
- Mobile Company Tune Taps Truste Vet For Chief Privacy Officer
Online Media Daily, Wendy Davis - Monday, September 8, 2014
Mobile analytics company Tune, formerly HasOffers, has tapped Truste veteran Saira Nay ...
- Somebody's Gonna Be An SEM Leader -- Might As Well Be You
Performance Marketing Insider, David Rodnitzky - Tuesday, September 9, 2014
A few years ago, the California Lottery ran a great advertising campai ...
- Mitchell Heads 'Vanity Fair,' Mittman To 'GQ' Publisher
MediaDailyNews, Erik Sass - Friday, September 5, 2014
Two iconic American magazines are getting new leadership, with Friday's announcement fr ...
- Vevo Taps Rice As Chief Product Officer
MediaDailyNews, Gavin O'Malley - Thursday, September 4, 2014
Vevo has named David Rice to the new post of chief produ ...
- O&M Names Chris Reitermann CEO For China
MAD, Steve McClellan - Wednesday, September 3, 2014
He succeeds Shenan Cheung who is shifting to the role of Vi ...
- Publicis Groupe Restructures Level Studios; Appoints Dan Connolly As President
MAD, Larissa Faw - Friday, August 29, 2014
The agency has been separated from Rosetta and is now a stand-alo ...
- GumGum Names Rosner CRO
MediaDailyNews, Erik Sass - Friday, August 29, 2014
GumGum, which specializes in digital in-image advertising, has named digital media veter ...