- Omnicom's Zimmerman Wins $180 Million Michaels Account
MAD, Steve McClellan - Tuesday, December 9, 2014
The agency confirmed that it would provide a range of services, includi ...
- HBO To Launch As Standalone, Kick-Starts New Marketing Campaign
MediaDailyNews, Wayne Friedman - Tuesday, December 9, 2014
Time Warner's effort to launch HBO as a standalone over-the-top service won ...
- The Axis Of Marketing: Data + Content
Online Spin, Cory Treffiletti - Tuesday, December 9, 2014
Marketing today is radically different from the way it was just ...
- The Real 'Reason For The Season': Buying And Selling Stuff
TVBlog, Adam Buckman - Wednesday, December 10, 2014
Although I am well aware of the importance of this season ...
- I Give Under Armour's Marketing A Big Fat Z.E.R.O.
Online Spin, Joseph Jaffe - Tuesday, December 9, 2014
Under Armour has received accolades for its marketing, including its campaign ...
- Google, Mindshare Develop Real-Time Marketing Tool
MAD, Steve McClellan - Thursday, December 4, 2014
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's T ...
- Neal, Najarian Expand Marketing, Digital Responsibilities At E!, Esquire Network
MediaDailyNews, Wayne Friedman - Thursday, December 4, 2014
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded the ...
- Giving Tuesday? More Like Taking Tuesday
Online Spin, Kaila Colbin - Friday, December 5, 2014
I consider myself a positive, upbeat kind of gal. I co-founded ...
- LiveRail Helps Fox Television Sites Run Video Ads
Online Video Daily, Gavin O'Malley - Thursday, December 4, 2014
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SS ...
- 6 Elements Of Successful App Promotion Campaigns
Mobile Insider, Doug Chavez - Thursday, December 4, 2014
Mobile marketers are seeking the best ways to generate app downloads, dri ...
- Marketing All Star: Stephanie Moritz
MediaPost All Stars, Karlene Lukovitz - Tuesday, December 9, 2014
With consumers demanding more natural, less processed food and transparent, responsive relationshi ...
- Marketing All Star: Peggy Ang
MediaPost All Stars, Aaron Baar - Tuesday, December 9, 2014
It might be stretching it to say that social media has turn ...
- Marketing All Star: Tom Bick
MediaPost All Stars, Larry Dobrow - Tuesday, December 9, 2014
Tom Bick has a resume that would make Homer Simpson jealous. H ...
- Kids And Adults Are Into Games And Smart TVs This Christmas, Nielsen Says
Around the Net in Video, P.J. Bednarski - Tuesday, December 2, 2014
According to a Nielsen Games study, both kids and teens express ve ...
- Dentsu's 360i Named Digital AOR For Barilla USA
MAD, Steve McClellan - Friday, November 28, 2014
The agency will oversee the brand's digital and social marketing, including strateg ...
- Patent Toll: ANA Advises Marketers Not To Indemnify Agencies, Update Contracts
MAD, Joe Mandese - Monday, December 1, 2014
Ad agencies would not be indemnified against patent claims related to t ...
- Omnicom Takes Full Control Of Critical Mass
MAD, Steve McClellan - Wednesday, November 26, 2014
The New York-based holding company acquired 50% of the Calgary-headquartered agency ...
- Not So Sharp: How Online Razor Companies Dropped the Ball
MAD, Shane Atchison - Wednesday, November 26, 2014
I was thrilled this summer when a whole new category of raz ...
- Taylor Swiftly Leaves Her Mark On YouTube
Around the Net in Video, P.J. Bednarski - Wednesday, November 26, 2014
Earlier in November, Taylor Swift removed her songs from Spotify, and since th ...
- The Ultimate Accountability For Marketing Is Sales
Online Spin, Cory Treffiletti - Wednesday, November 26, 2014
For a very long time, marketers developed strategies to achieve marketing objectiv ...
- Twitter Invites Advertisers To Create Offers
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, November 25, 2014
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotion ...
- Publicis Groupe's Level Studios Names Dan Connolly CEO
MAD, Larissa Faw - Thursday, November 20, 2014
Connolly will oversee all business units across the agency's U.S. and Europe ...
- Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company
Mediapsssst, Richard Whitman - Wednesday, November 19, 2014
So Dentsu would like to make it known that it's not looki ...
- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...
- Rosetta Builds Executive, Operating Teams
MAD, Larissa Faw - Tuesday, November 18, 2014
Eric Healy, Rosetta's newly minted CEO, is quickly reshaping his senior staf ...
- Marketing To Become More Personalized, Authentic
Marketing Daily, Aaron Baar - Tuesday, November 18, 2014
Brands will have to become more personal and more authentic in 201 ...
- Retail Holiday Kickoff: Will Orange Become Shoppers' New Black?
Marketing: CPG, Julie Quick - Wednesday, November 19, 2014
For decades, these post-Thanksgiving deals and hyped promotions have served as t ...
- Facebook Launches App Devoted To Groups
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, November 18, 2014
Continuing to break out its services into distinct mobile applications, Facebook ...
- Soci Raises $1.5M, Monies To Expand SaaS Offers
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 17, 2014
Social discovery and "scoring" engine Soci just raised $1.5 million in Seri ...
- U.S. Army To Conduct Review Of Its $1 Billion Ad-Marketing Assignment
MAD, Steve McClellan - Friday, November 14, 2014
McCann is the incumbent and is being invited to defend. The Ar ...