- Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all th ...
- Lure Customers To 4G With Seamless Demos
Marketing Daily, Aaron Baar - Wednesday, July 23, 2014
"They don't understand what [4G] is. It's a new technology for so ...
- Subaru Legacy Campaign Redefines 'Passenger'
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
Subaru is launching a new campaign for the new 2015 Legacy, t ...
- TargetExpress Test Takes Aim At Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2014
Target, struggling to attract customers, has taken the wraps off its fir ...
- Hep C Drug Setting Sales Records As Critics Question Pricing
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 24, 2014
The cost of Gilead's hepatitis C drug Sovaldi is so high ...
- How BitPay Is Playing Bitcoin In Sports
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Bitcoin processing firm BitPay has inked partnerships with the NBA's Sacramento Kin ...
- Mercedes-Benz Goes To LinkedIn To Tout C-Class
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Mercedes-Benz is using LinkedIn to promote its 2015 C-Class line via ...
- Greenpeace Argues Against YouTube LEGO Blockade
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
YouTube has blocked Greenpeace’s "LEGO: Everything is not Awesome" video which depic ...
- China Drives Apple iPhone And iPad Sales In Q3
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
The importance of China and BRIC (Brazil, Russia, India and China) countri ...
- The Smart Money's On Convertibles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
If you drive a convertible, chances are you’re both more educated a ...
- Luxury Brands Need To Expand Perception of Wealthy
Engage:Affluent, Frank Riolo - Tuesday, July 22, 2014
As our country's population continues to evolve, whether it is due ...
- CMOs And CIOs Should Partner One Hackathon At A Time
London Blog, Sean Hargrave - Wednesday, July 23, 2014
There has been friction between marketing and IT ever since anyone c ...
- SAP Consolidates Marketing Duties With Omnicom
MAD, Steve McClellan - Tuesday, July 22, 2014
Business software giant SAP on Tuesday said it has consolidated its glob ...
- 'Transformative' Trends Drive 200+ Campbell Launches
Marketing Daily, Karlene Lukovitz - Tuesday, July 22, 2014
Campbell Soup Company will launch more than 200 products in its comi ...
- Peak And Danica Patrick Can Guarantee Anti-Freeze
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in ...
- Skechers To Leverage Demi Lovato's Social Swagger
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2014
Skechers has tapped pop star Demi Lovato as its latest face, a ...
- Connected TV Device Market Set To Explode
Marketing Daily, Aaron Baar - Tuesday, July 22, 2014
If you don't have a streaming media player (or two) by no ...
- Fiat Goes Surfing For Vans At U.S. Open
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
For the second year, Fiat is back as the exclusive auto spons ...
- With Golf Mired In A Trap, Dick's Lays Off Its Pros
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 23, 2014
Dick's Sporting Goods yesterday yelled out a loud "fore!" for the trajecto ...
- A Different View Of The Customer Lifecycle
Online Spin, Cory Treffiletti - Wednesday, July 23, 2014
The customer lifecycle is almost as hot a buzzword as "big dat ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- BMW Joins Gold Rush To 49ers' New Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Major League Soccer’s San Jose Earthquakes will play in the new $1 ...
- GE Makes Moonwalk Commemorative Sneakers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
To commemorate its involvement in developing the boots Aldrin and Armstrong wo ...
- Consumer Reports Says Buick Regal, Volvo S60 Top Sports Sedans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
"Buick" and "sports sedan" can now officially live in the same sentenc ...
- And There's No Great Without Terrible
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Today’s vehicles are better than they have ever been, mostly because ...
- Market Basket Protests Continue
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Employees who were fired Sunday encouraged store workers to further efforts ...
- Heath Is Dear To Canadian Consumers
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
A new study conducted by Ipsos Reid and marketing agency TrojanOne rank ...
- Aldi Plans Huge UK Expansion
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
Aldi is to invest $600 million (pounds) in a major expansion dri ...
- Three Brands Were Surprise Winners At World Cup
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
It's interesting that the most talked about brands at the World C ...
- Giant Spoon Adds Strategists
MAD, Steve McClellan - Monday, July 21, 2014
The indie shop, formed last year by former OMD USA President Al ...