- AT&T Chants Up The Yankees
Marketing Daily, Aaron Baar - Monday, July 21, 2014
AT&T is once again showing its support for the New York Yanke ...
- McD's 'B-Boy' Event Targets Young Asian-Americans
Marketing Daily, Karlene Lukovitz - Monday, July 21, 2014
In an example of employing nontraditional marketing to target multicultural audiences, McDonald ...
- Radio Choices Correlate To What You Drive
Marketing Daily, Karl Greenberg - Monday, July 21, 2014
People who drive a Porsche Boxster in Chicago listen to different rad ...
- Record Results At Six Flags; Other Parks Strong
Marketing Daily, Sarah Mahoney - Monday, July 21, 2014
In further evidence that Americans are dialing up the fun factor th ...
- Survey Finds Gap Between Home Protection Concerns, Actions
Marketing Daily, Tanya Gazdik - Monday, July 21, 2014
Allstate is launching a campaign that reminds people about the importance ...
- For Cars, CGI Is For Real
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
One cannot imagine an automobile ad without beauty shots, action shots, ...
- Live at 10: Ackman's Latest Salvo Against Herbalife
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 22, 2014
Bill Ackman - the "activist investor" also frequently modified as "billionaire hed ...
- Take Your Medicine And Check Your Diet
Marketing: Politics, Peter Pasi - Tuesday, July 22, 2014
We have science now that shows that the old marketing ways a ...
- Who Won Breakfast, Taco Bell Or McD's?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
Yum! Brands CEO David Novak said when Taco Bell launched into breakfa ...
- Former Ford Chief Nick Scheele Dies
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
For those of us who were following Ford in the late 199 ...
- Which Brand Will Be P&G's Next Billion Dollar Line?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
P&G already has 25 billion-dollar brands and wants more. Analysts say t ...
- Citgo Launches Education Promotion
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
Citgo Petroleum is back with "Fueling Education," a promotion offering teachers, stude ...
- Travelers Rely On Personal Electronic Devices
Marketing Daily, Tanya Gazdik - Sunday, July 20, 2014
Travelers' use of personal electronic devices rose sharply with city-to-city travel experienci ...
- A-B InBev Calls U.S. Media Agency Review
Marketing Daily, Steve McClellan - Monday, July 21, 2014
Starcom has assisted with media planning and research duties in the U. ...
- Comic-Con Comes To San Diego (And A City Near You)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 21, 2014
As the world of marketing eases its way into the summer doldrum ...
- Human Resources
Real MAD, Stan Mack - Monday, July 21, 2014
...
- Domino's Branding More Than Pizza
SearchBlog, Laurie Sullivan - Monday, July 21, 2014
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesi ...
- Kimpton Hotels Revamps Rewards Program
Marketing Daily, Tanya Gazdik - Friday, July 18, 2014
"Our creative brainstorm started with the moment of delight when someone experienc ...
- What's A Folklorist?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Think of the role as a corporate historian or chief storyteller, p ...
- Amazon, Carnival Top Buzz Lists
Marketing Daily, Tanya Gazdik - Wednesday, July 16, 2014
Amazon has been as "close to a Teflon brand as there ...
- The Search Agency U.S. Clients Spent 29% Of Budgets On Mobile In Q2
SearchBlog, Laurie Sullivan - Thursday, July 17, 2014
The Search Agency released search engine marketing stats Thursday ahead of Google ...
- MasterCard Partners With Stand Up To Cancer
Marketing Daily, Tanya Gazdik - Tuesday, July 15, 2014
When cardholders spend $10 or more when dining out, or ordering i ...
- Microsoft Mounts Major Restructuring
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 15, 2014
Microsoft is reportedly planning its biggest round of job cuts in fi ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...
- FirstBank Enlists An Amish Spokesman
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2014
"Most banks have a mobile banking app. We wanted to illustrate th ...
- Disney Channels Registers 35% Uptick In Upfront Revs
MediaDailyNews, Wayne Friedman - Friday, July 11, 2014
Disney Channels, which represent around 10% of the market at a ...
- Court Urged To Reject Facebook's Defense Of 'Sponsored Stories' Settlement
Online Media Daily, Wendy Davis - Monday, July 14, 2014
A coalition of parents is asking the 9th Circuit Court of Appea ...
- Friskies Launches Four-Legged Influencers List
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
Nestle Purina PetCare's Friskies brand is launching The Friskies 50, a takeo ...
- Bud Light Promotes 'Ritas'
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
"We spent the past two years introducing consumers to Ritas," Tyler Simpso ...
- 4 Ways Brands Can Be Mobile Heroes
Mobile Marketing Daily, Puneet Mehta - Thursday, July 10, 2014
The golden rule of mobile engagement is simple: It's not about ...