- Brand Lessons From The World Cup
MAD, Larissa Faw - Tuesday, July 8, 2014
With an impressive performance by the U.S. team, viewer-friendly time zones a ...
- JetBlue Supports Ocean Protection
Marketing Daily, Tanya Gazdik - Tuesday, July 8, 2014
"Sustainability cannot [just] be 'a nice thing to do,'" says Sophia Mendelsoh ...
- Digital Is NOT A Department
Online Spin, Cory Treffiletti - Wednesday, July 9, 2014
Are you still looking to hire a digital marketing specialist? If s ...
- Gyro Forms U.S. Healthcare Unit; Hires Wendy Lurrie To Run It
MAD, Steve McClellan - Monday, July 7, 2014
The agency has created a number of healthcare-related campaigns for clients b ...
- Sorrell Sees Procurement Influence Ebbing
MAD, Steve McClellan - Monday, July 7, 2014
The WPP CEO believes that procurement influence will dwindle with the passa ...
- Southwest Proclaims 'All You Need Is Love'
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
"This campaign is a celebration of endurance, of Southwest's warrior spirit," Da ...
- Marketers Still Not Sold On Native Advertising
MediaDailyNews, Gavin O'Malley - Monday, July 7, 2014
Forget transparency, or the fear of losing consumers' trust. What's really keepi ...
- Pet 'Humanization' A Boon For Marketers
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
The takeaway for pet merchandise marketers is that pet parents consider the ...
- Courtin Jumps To Relativity Media As Its First CMO; Will Launch New Marketing Services Unit At The Studio
MAD, Steve McClellan - Wednesday, July 2, 2014
Angela Courtin was the U.S. president of Dentsu Aegis Network, a po ...
- Millennials Most Digitally Connected Generation
Marketing Daily, Tanya Gazdik - Wednesday, July 2, 2014
Millennials spend 14.5 hours each week texting, talking and accessing social med ...
- Modern Advertising Needs the Confidence To Say No
MediaDailyNews, Tom Goodwin - Wednesday, July 2, 2014
As an industry, we need to address marketers' impossible mission: Making inform ...
- Newcastle Enlists Celebs for Independence Eve Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2014
Three celebrities - Elizabeth Hurley, Stephen Merchant and Zachary Quinto - a ...
- Liberty Mutual Effort Stars 'Everyday Americans'
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2014
Liberty Mutual Insurance is kicking off a campaign that includes 30- a ...
- Bloomberg Taps Bigley As Global CMO
MediaDailyNews, Fern Siegel - Monday, June 30, 2014
Bloomberg L.P. named marketing veteran Deirdre Bigley as Global Chief Marketing Office ...
- Marketing Services Dominate M&A Transactions In 2014
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2014
There were 752 merger and acquisition (M&A) transactions in media, information, marketi ...
- Jeep, Levi's, Coke Top Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 30, 2014
With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola a ...
- Tea Marketers Should Focus On Kids, Parents
Marketing Daily, Tanya Gazdik - Thursday, June 26, 2014
"We don't see tea companies targeting Millennial moms enough, and they should ...
- New Orleans Tourism Partners With Disney/ABC
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
The New Orleans Tourism Marketing Corp. is partnering with Disney/ABC for ...
- Social Proof Claims To Carve Out New Niche: Customer Success Marketing
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 25, 2014
The co-founders of Detroit-based start-up Stik think they've found a unique w ...
- Those Who Can, Teach
MAD, Bill Bergman - Monday, June 23, 2014
It has been well over six weeks since my university's spring semest ...
- Insurance Companies Maintain Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, June 23, 2014
Consumer satisfaction with auto insurance companies is reaching record-high levels, despite stea ...
- In A Digital Age, It's Cannes Year-Round
MediaDailyNews, Peter Heffring - Monday, June 23, 2014
Cannes has shown us, once again, the magic that happens when y ...
- Why Is Shopper Marketing The Red-Headed Stepchild?
Online Spin, Joseph Jaffe - Tuesday, June 24, 2014
Last week I attended a fantastic event in Chicago called "The Leag ...
- Unilever, Coca-Cola, WPP & BBDO Top Effie Global Rankings
MAD, Steve McClellan - Friday, June 20, 2014
Effie Worldwide has just released its 2014 Global Effie Effectiveness Index ranking ...
- UM, AOL Launch 'Moments' Real-Time Marketing Platform
MAD, Steve McClellan - Friday, June 20, 2014
The platform -- which will serve messages in reaction to national a ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in fu ...
- PetSmart Charities, Match.com Pair For Dating Events
Marketing Daily, Tanya Gazdik - Friday, June 20, 2014
PetSmart Charities and Match.com have teamed up for a series of pet-friend ...
- LinkedIn Ups Content Marketing Efforts, 'Forbes,' 'Inc' Top Influential Brand Rankings
Social Media & Marketing Daily, Mark Walsh - Thursday, June 19, 2014
Forbes, the World Economic Forum and Inc. Magazine top the list ...
- Independence Day Prompts Travel, Deals
Marketing Daily, Tanya Gazdik - Wednesday, June 18, 2014
More people are taking to the roads and airways this July ...
- Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year de ...