- Real-time Marketing Is A Real Waste Of Time
Social Media & Marketing Daily, Tom Goodwin - Wednesday, June 18, 2014
While the best soccer players of a generation compete on the footba ...
- Digital Spend Forecast To Dominate Marketing Budgets
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 17, 2014
While a clear majority of marketing execs (78%) expect digital and mobi ...
- Engine Group Gains 'Intelligence'
MAD, Larissa Faw - Monday, June 16, 2014
UK-based communications shop Engine has acquired The Intelligence Group (IG), a millennial-focus ...
- Coldwell Banker Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom conte ...
- A No-Bollocks Approach To Facebook Marketing
Online Spin, Jamie Tedford - Tuesday, June 17, 2014
In a recent article, Newcastle Brown Ale brand director Quinn Kilbury reveal ...
- Taking Programmatic In-House: The Impact For Marketers
Real-Time Daily, Seth Ulinski - Tuesday, June 17, 2014
It's no secret that global brands are opting to bring programmatic med ...
- Ad Tech Remarketing Specialists: Acquisitions In Review (Where's Oracle?)
Real-Time Daily, Seth Ulinski - Monday, June 16, 2014
During the current quarter, display re-marketing specialists have been getting snatched ...
- New Amsterdam Vodka Celebrates '48 Hours' With Filmmakers
MAD, Larissa Faw - Thursday, June 12, 2014
The new campaign follows the brand's first national TV advertising campaign, center ...
- AdRoll Opens Up Mobile Ad Retargeting On Facebook
Mobile Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Earlier this year, Retargeting platform AdRoll introduced the ability for marketers ...
- PointRoll To Add Video Viewability Tool
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
PointRoll, a Gannett company, on Tuesday announced plans to release a vid ...
- Future Marketing Skills Required For Success
Research Brief, Jack Loechner - Wednesday, June 11, 2014
Marketers are attributing more value than ever to so-called 'softer skills', alongsi ...
- Understanding ROI In Augmented Reality: Results Today, Not Just Promise For Tomorrow
MediaDailyNews, Jess Butcher - Tuesday, June 10, 2014
Those in the augmented reality space have spent the majority of o ...
- The Long Game
Online Spin, Joseph Jaffe - Tuesday, June 10, 2014
We live in a world of short-term results. The purgatory of quarter ...
- The Other Google, Bing, Yahoo Search Engine Marketplaces
SearchBlog, Laurie Sullivan - Tuesday, June 10, 2014
Apps not only change the game for mobile devices -- they ha ...
- Marketing Capability Development: Most Companies Spend Lots, Measure Zero
Online Spin, Maarten Albarda - Monday, June 9, 2014
Over the last few months I have collaborated with the World Federati ...
- United, JetBlue Support Children's Charities
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
United Airlines is supporting the Happy Hearts Fund -- a non-profit foundati ...
- Mobile Programmatic Spend Explodes On AppNexus, Up 500% YoY
Real-Time Daily, Tyler Loechner - Thursday, June 5, 2014
The shift to mobile -- and a marketer's willingness to spend ...
- FirstBank Targets Younger Audience
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
Free checking is an attractive product for customers of all ages becau ...
- Kevlar Encourages Everyone To 'Dare Bigger'
Marketing Daily, Aaron Baar - Tuesday, June 3, 2014
Most consumers know Kevlar as the product that stops a bullet. B ...
- Laphroaig Welcomes Opinions, Appreciative Or Not
Marketing Daily, Karlene Lukovitz - Tuesday, June 3, 2014
Laphroaig Single Malt Scotch Whisky wasn't kidding around when it dubbed i ...
- Marriott Says 'Love Travels' With Largest LGBT Campaign
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2014
"We wanted to make a bold statement," Kristine Friend, senior director, segme ...
- May Sales Equals Good News For GM
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2014
"Despite the overwhelming amount of attention placed on the GM recalls ...
- Chow, Gift Cards Biggest Winners For Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2014
While Father's Day is never the retail blowout that moms have co ...
- Jockey Seizes The Day For New Skimmies Campaign
Marketing Daily, Larissa Faw - Wednesday, June 4, 2014
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebri ...
- Mobile Needs To Be Integral Part of Marketing Strategy
Research Brief, Jack Loechner - Wednesday, June 4, 2014
About 20% of consumers spend up to 15 minutes per day searchi ...
- Instagram Expands Filter Options
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 3, 2014
Hoping to fortify its position as the leading photo-sharing app, Instagram ju ...
- Ann B. Davis Pitched Ford Fairlane
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Before she was Alice, the housekeeper in the "The Brady Bunch" househol ...
- Fast Retailng's 20-second plan
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Fast Retailing Co.'s Comptoir des Cotonniers division, a French fashion brand, h ...
- Fairway Spiffs Up Layout
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Fairway Market's new store in Lake Grove, N.Y., features a design mea ...
- Apple Makes Play For Connected Home
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Apple unveiled a new program at its annual Worldwide Developers Conference keyno ...