- VW Goes GoPro For Golf
Marketing Daily, Karl Greenberg - Monday, June 2, 2014
Volkswagen of America, Inc. is touting the 2015 Golf GTI performance varia ...
- TV Contestants To Create Restaurant Menu Items
Marketing Daily, Karlene Lukovitz - Monday, June 2, 2014
This fall, TNT will debut "On the Menu," a show in whi ...
- Mobile Not Just For Planning Anymore
Marketing Daily, Aaron Baar - Monday, June 2, 2014
Marketers -- particularly those targeting the affluent -- may want to ma ...
- Field & Stream Takes Shoppers Camping
Marketing Daily, Sarah Mahoney - Monday, June 2, 2014
To celebrate the opening of its third store, Field & Stream ...
- U.S. Navy Drops Anchor In Austin For X Games
Marketing Daily, Karl Greenberg - Monday, June 2, 2014
The U.S. Navy is docking again at the Summer X Games, whi ...
- LG Electronics Seeks Creative Talent
Marketing Daily, Larissa Faw - Tuesday, June 3, 2014
Earlier this year, Google launched a contest for an undiscovered digital a ...
- Apple Excites Developers; Debuts iOS 8 And New OS X
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 3, 2014
The announcements at Apple's Worldwide Developers Conference won't be immediately inducing consume ...
- Netflix Goes To Europe
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Netflix plans a big rollout in Europe with launches in Germany, Franc ...
- Marchionne Says U.S. Key To Global Growth
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Fiat Chrysler Automobiles CEO Sergio Marchionne said the U.S. operations will ...
- Allstate Checking Up On Your Driving
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Allstate is testing a smartphone application that collects data on driver behavio ...
- Abercrombie & Fitch Posts More Losses
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Abercrombie & Fitch Co. reported a net loss of $23.7 million ...
- Costco Says Strong In-Store Value Trumps Online
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Costco is testing home delivery, but believes the appeal of strong bargai ...
- State Farm Handles Clippers Controversy Correctly
Marketing Daily, Tanya Gazdik - Sunday, June 1, 2014
Standing behind or stepping away from a sponsorship can be a tou ...
- Skechers Ponies Up On California Chrome
Marketing Daily - Top of the News, Thom Forbes - Monday, June 2, 2014
Performance horseshoes aren't among Skechers product offerings - at least not y ...
- Simplicity Eats Complexity For Lunch
MAD, Mark McLaughlin - Sunday, June 1, 2014
A recent column by Dave Morgan about the growing complexity of t ...
- Mary Meeker As A Graphic
Around the Net in Video, P.J. Bednarski - Friday, May 30, 2014
Every year, former analyst and venture capitalist Mary Meeker releases an in-dep ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...
- CEOs Pushing Marketing For Measurements
Research Brief, Jack Loechner - Thursday, May 29, 2014
The annual Ifbyphone State of Marketing Measurement Survey identifies what successful markete ...
- Is Big Data Helping Or Hurting The Shopper Experience?
MAD, Steve McClellan - Tuesday, May 27, 2014
A new study from McCann suggests many consumers fear they're missing o ...
- The Confusion With Cross-Device Retargeting
MediaDailyNews, Sam Barnett - Wednesday, May 28, 2014
The increasing number of devices users are accessing the Web through h ...
- Verve Mobile Launches White-Label Mobile Offers
Mobile Marketing Daily, Mark Walsh - Tuesday, May 27, 2014
Verve Mobile is introducing a new white-label service geared to small a ...
- FTC Says Web Sites Should Inform Consumers About Data Brokers, Allow Opt-Outs
Online Media Daily, Wendy Davis - Tuesday, May 27, 2014
The Federal Trade Commission is calling for new laws that would requi ...
- Owning Imagination: The Disney Master Class In Branding
Online Spin, Cory Treffiletti - Wednesday, May 28, 2014
Last year I wrote about the Brooklyn Nets and the master cla ...
- 3 Chefs 'Define The Edge' For Wusthof
MAD, Larissa Faw - Friday, May 23, 2014
AOR AgencySacks developed the campaign that features print ads in numerous publicatio ...
- Americans Ready For A Vacation
Marketing Daily, Tanya Gazdik - Monday, May 26, 2014
Travel marketers take note: Americans are tired of worrying about the recessi ...
- Facebook Sues Affiliate Marketer For Fraud
Online Media Daily, Wendy Davis - Friday, May 23, 2014
Facebook has brought a fraud lawsuit against affiliate marketer Martin Grunin, ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- Havas Acquires UK Digital Shop Work Club
MAD, Steve McClellan - Wednesday, May 21, 2014
The UK digital agency, which has social and mobile expertise and oth ...
- Too Much Of A Brand Is Not A Good Thing
MAD, Larissa Faw - Wednesday, May 21, 2014
Research from Momentum Worldwide has found that sustained and extensive exposure ...