- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- Havas Acquires UK Digital Shop Work Club
MAD, Steve McClellan - Wednesday, May 21, 2014
The UK digital agency, which has social and mobile expertise and oth ...
- Too Much Of A Brand Is Not A Good Thing
MAD, Larissa Faw - Wednesday, May 21, 2014
Research from Momentum Worldwide has found that sustained and extensive exposure ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- ANA To 'Acquire' Brand Activation Association
MediaDailyNews, Tyler Loechner - Thursday, May 22, 2014
The Association of National Advertisers (ANA) on Thursday announced it plans ...
- Dunkin' Donuts Ties Mobile To Traditional Media
Mobile Marketing Daily, Mark Walsh - Wednesday, May 21, 2014
Dunkin' Donuts is known as a mobile innovator in the retail spac ...
- Pinterest Prepping Better Brand Insights
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, May 21, 2014
Pinterest is reportedly planning to give brands a clearer picture of tren ...
- USAA Dominates Temkin Group's Annual Customer Service Survey
Bay State Blog, Val Brickates Kennedy - Wednesday, May 21, 2014
Temkin Group has released its annual customer service survey, and the winn ...
- Will There Be An 'Oreo' Moment During The World Cup?
MAD, Andy Leindecker - Tuesday, May 20, 2014
There will certainly be opportunities for brands to create such moments. Oreo ...
- Aflac Duck Joins With HGTV Star
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
The Aflac duck is joining forces with HGTV celebrity licensed contractor Sco ...
- Europe's Online Ad Market Reaches 27.3B Euro In 2013, Mobile Display Accounts For Over 10%
MediaDailyNews, Tyler Loechner - Tuesday, May 20, 2014
IAB 's 2013 AdEx Benchmark report says the European online ad mark ...
- MDC Shares Continue Downward Drift As Nadal Completes $81 Million Sell-Off
MAD, Steve McClellan - Monday, May 19, 2014
MDC confirmed on Friday that CEO Miles Nadal had completed a de ...
- Budweiser Brings Back Patriotic Packaging
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
Budweiser is bringing back its patriotic red, white and blue cans a ...
- Thinknear Bows Location Accuracy Index For Mobile Ads
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Location data is the "killer app" of mobile advertising and marketing, b ...
- Bridgestone Targets Women, Mothers, Safety-Conscious
Marketing Daily, Tanya Gazdik - Monday, May 19, 2014
Bridgestone Americas is using a well-known actress to target women, mothers a ...
- 6 Mobile App Myths That Should Be Retired Immediately
Mobile Marketing Daily, Raj Aggarwal - Monday, May 19, 2014
Mobile may no longer be new, but it's still uncharted territory f ...
- When Old Marketing Terms Hurt New Marketing Strategies
Online Spin, Maarten Albarda - Monday, May 19, 2014
I recently wrote about terminology I wanted to rid the industry o ...
- Geolocation Targeting: Stalking or Smart Marketing?
MAD, Ray Pun - Friday, May 16, 2014
With geolocation targeting becoming more popular but potentially invasive, how can organizatio ...
- Fort Lauderdale Brings Beach Party To D.C.
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
The Greater Fort Lauderdale Convention & Visitors Bureau is enticing capital ci ...
- Adland Vet Neal Davies Will Lead Effie WW
MAD, Steve McClellan - Wednesday, May 14, 2014
He succeeds Mary Lee Keane, who oversaw the group's evolution from ...
- Coldwell Banker Videos Feature MLB Homes
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey ha ...
- Arnold Worldwide Among Those Honored At Ad Club's Rosoff Diversity Awards
Bay State Blog, Val Brickates Kennedy - Wednesday, May 14, 2014
Arnold Worldwide was one of several Boston-area businesses honored Tuesday night ...
- San Diego Zoo Touts Tiger Trail
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
The San Diego Zoo Safari Park is touting its new Tiger Tra ...
- Harvey Gives Fashion Industry A Tech Forum To Bridge Gaps
SearchBlog, Laurie Sullivan - Wednesday, May 14, 2014
The fashion industry keeps losing talent to technology companies. The departure ...
- Things To Consider For Marketing Communications Development Under The Affordable Care Act
Marketing: Health, Joe Abruzzo - Tuesday, May 13, 2014
Millions of Americans who could not previously afford health insurance and tho ...
- Former Omnicom Vice Chairman Birkin Joins Hakuhodo
MAD, Steve McClellan - Friday, May 9, 2014
Michael Birkin is joining Hakuhodo DY Holdings the second largest advertising a ...
- Trump Las Vegas Enlists 'World's Cutest Dog'
Marketing Daily, Tanya Gazdik - Monday, May 12, 2014
Trump International Hotel Las Vegas is partnering with Boo, a Pomeranian w ...
- Visit California Partners With 'Entertainment Tonight'
Marketing Daily, Tanya Gazdik - Friday, May 9, 2014
The Visit California tourism effort partnered with the "Entertainment Tonight" TV sh ...
- Y&R Taps Jon Bird To Lead And Expand Shopper Unit Labstore
MAD, Steve McClellan - Wednesday, May 7, 2014
Bird co-founded the agency's retail marketing agency IdeaWorks in Australia and N ...
- Propel Marketing Now One Of Boston Area's Fastest Growing Firms
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, May 7, 2014
Propel Marketing is now one of the fastest growing marketing firms ...