- Tablets The Next Connectivity Battleground
Marketing Daily, Aaron Baar - Sunday, April 20, 2014
According to The NPD Group, there will be 34 million active mobi ...
- NBH Bank Offers Common Sense Relationship
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
In a TV spot for NBH Bank, a banker is seen ...
- Why Marketing Needs General Sun Tzu 2.0
Online Spin, Maarten Albarda - Monday, April 21, 2014
Over the last 18 months, I have been fortunate to work wi ...
- GM Sticks With Marketing Plans
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
General Motors, facing overwhelming criticism for the recall of millions of ca ...
- General Mills Terms Limit Consumers' Legal Rights
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
General Mills has added language to its website notifying consumers that th ...
- Supremes To Hear Pom, Coke Lawsuit
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
The Supreme Court will hear arguments on Monday on Pom Wonderful ...
- Marketers Missing The Mark With Millenials
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
This disconnect is most evident in how companies today market to Millennial ...
- British Airways Launches 'My Flightpath'
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
"We wanted to give customers something that helps to capture the mag ...
- It's Time to Move from Engagement to Embedment in Digital
Marketing: Health, Fard Johnmar - Friday, April 18, 2014
In health technology and marketing circles, engagement has been the name ...
- Mars Rebrands, Plans Expansion
MAD, Larissa Faw - Wednesday, April 16, 2014
The agency known for its shopper-marketing expertise is changing its name fr ...
- Big Data Is Like Sex
MAD, Larissa Faw - Wednesday, April 16, 2014
Now that we have your attention, that's how Duke University's Dan Arie ...
- Mindshare In Weather Data Pact
MAD, Steve McClellan - Wednesday, April 16, 2014
That's according to a 'Wall Street Journal' blog entry that reported t ...
- MasterCard Renews Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
MasterCard kicked off its renewal of its worldwide partnership with Ruby Wor ...
- Media/Marketing Deals See Uptick
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2014
Media mergers and acquisitions transactions show a slightly uptick in the numb ...
- Gray Television Launches LocalX Marketing, Helps Ad Clients Utilize Digital
MediaDailyNews, Erik Sass - Wednesday, April 16, 2014
Local broadcasters are starting to resemble media and advertising agencies, as th ...
- Marketing Start-up Beckon Raises $8 Million, Ups Product Development
MediaDailyNews, Mark Walsh - Thursday, April 17, 2014
Marketing analytics start-up Beckon on Thursday announced closing $8 million in ...
- M&A Marketing Deals Reach For The Sky
SearchBlog, Laurie Sullivan - Thursday, April 17, 2014
Don't be surprised if your favorite small or midsize company gets swallow ...
- New Monster Site Project Focuses On Millennials
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 16, 2014
Project You -- a new microsite from Monster, promises young users ...
- Enterprise Rent-A-Car Launches Stanley Cup Promo
Marketing Daily, Tanya Gazdik - Wednesday, April 16, 2014
Enterprise Rent-A-Car, the official car of the National Hockey League, is launchi ...
- Mobile Ad Market Struggles To Connect With Users
Mobile Marketing Daily, Laurie Sullivan - Tuesday, April 15, 2014
Marketers have high expectations for mobile advertising, but investments still trail t ...
- Usual Suspects Top New Marketing Automation List
Real-Time Daily, Tyler Loechner - Wednesday, April 16, 2014
There have been a slew of recent reports ranking marketing automation softwa ...
- Resonate Offers New Marketer Software Package
MAD, Steve McClellan - Monday, April 14, 2014
The new offering has a suite of enhanced market-positioning tools. The fi ...
- Miller High Life Launches 'I Am Rich' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 15, 2014
Miller High Life is focusing on the "haves" and not the "ha ...
- 3 Steps To Complete The Marketing Data Loop
MediaDailyNews, Heather Zynczak - Tuesday, April 15, 2014
Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigati ...
- Shift Offers Self-Serve Ad Platform For Twitter Ads
Real-Time Daily, Tyler Loechner - Monday, April 14, 2014
Shift, a marketing software company with a focus on social advertising, ...
- Double-Digit Pay Raise For Omnicom's Wren in 2013
MAD, Steve McClellan - Friday, April 11, 2014
The holding company's CEO John Wren earned $18.1 million in total compensati ...
- Bristol-Myers Squibb, FCB Sue Omnicom, Schulman Over Trade Secrets
MAD, Steve McClellan - Friday, April 11, 2014
The court battle is taking place in New York where BMS a ...
- Thompson's Water Seal Enlists Actual Seal
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2014
It might seem like an obvious creative direction, but a TV sp ...
- Apple Continues Poaching Talent From Madison Avenue
Mediapsssst, Richard Whitman - Sunday, April 13, 2014
The tech giant has hired Wolff Olins CEO Karl Heiselman, who on ...
- Electrifying: MARC's New 'Sparks' Startup Endeavor
MAD, Steve McClellan - Thursday, April 10, 2014
The Pittsburgh agency has created a new program to help kick-start t ...