- Mitch Joel Explains Why He Sold Twist Image to WPP
Mediapsssst, Richard Whitman - Tuesday, May 6, 2014
"We are confident and excited that we will be able to bett ...
- WordPress Parent Automattic Takes $160M
Around the Net In Media, Gavin O'Malley - Tuesday, May 6, 2014
WordPress parent Automattic just raised $160 million at a valuation of $1. ...
- BlabPredicts Is In 'The Loop' At Mindshare
MAD, Steve McClellan - Monday, May 5, 2014
The WPP shop has struck a deal to integrate the predictive analyti ...
- Purina Enlists Jordana Brewster For 'Paw It Forward'
Marketing Daily, Tanya Gazdik - Monday, May 5, 2014
Nestle Purina has signed actress Jordana Brewster to help launch its "P ...
- MMA Names Dunkin' Brands Costello As Chair
MoBlog, Mark Walsh - Tuesday, May 6, 2014
The Mobile Marketing Association wants to put the emphasis back on t ...
- Houston Astros Have New 'Game' Campaign
MAD, Larissa Faw - Friday, May 2, 2014
The message: baseball is as much about creating fond family memories ...
- Hatch Awards Deadline Extended To May 12
Bay State Blog, Val Brickates Kennedy - Friday, May 2, 2014
Thinking you may have blown it by not entering the Ad Club ...
- Creative Director Behind Oregon Healthcare Ad Proud to Be A 'Stupid F&%king Idiot'
Mediapsssst, Richard Whitman - Thursday, May 1, 2014
The CD fires back after HBO's John Oliver parodied ads made ...
- Film Fan Social Net MovieLaLa Woos Big Investors
Around the Net in Mobile, Gavin O'Malley - Thursday, May 1, 2014
Continuing to gain traction among investors, film fan social network MovieLaLa ...
- Miller Lite's Throwback Packaging Resonates
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2014
"We often romanticize the past, and certain images can trigger memories fr ...
- Hulu To Stream TV Shows On Mobile, Triple Marketing Spend
Online Video Daily, Gavin O'Malley - Wednesday, April 30, 2014
Music to mobile media planners' ears, Hulu on Wednesday said it pla ...
- Accurate Data Essential To Marketing Success
Research Brief, Jack Loechner - Thursday, May 1, 2014
According to The 2014 Digital Marketer Benchmark and Trend Report from Experia ...
- Marketing Takes A Step Back In Agency Negotiations
Around the Net In MAD London, Sean Hargrave - Wednesday, April 30, 2014
Procurement rather than marketing is now responsible for more than half (51 ...
- Consumer Confidence On Upswing, Especially Millennials
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2014
Consumers are showing more retail confidence -- especially Millennials, the group harde ...
- Why Marketing Is More (MUCH More) Important Than Ever Before
Online Spin, Cory Treffiletti - Wednesday, April 30, 2014
Marketing is far more important now than it ever has been ...
- Coinstar Offers Gift Card Exchange
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2014
Coinstar, which eliminated the need for coin collectors to have to ro ...
- MLB's Joe Torre Stumps For CohnReznick
Marketing Daily, Tanya Gazdik - Saturday, April 26, 2014
Legendary Major League Baseball manager Joe Torre stars in a campaign f ...
- Amazon First Quarter Income Spikes Up 18%
Around the Net in Video, P.J. Bednarski - Friday, April 25, 2014
But it expects to lose money in the second quarter because ...
- Herman Miller Celebrates 'Hilda' With New Video Series
MAD, Larissa Faw - Thursday, April 24, 2014
The videos - animated by Damien Florebert Cuypers - are currently bei ...
- Forget about Mommy: Determining What Motivates Women
MAD, Lauren Kreisberg - Thursday, April 24, 2014
Mother's Day is just around the corner and marketers rightly fear missi ...
- Mindshare Takes 'The Loop' Global
MAD, Steve McClellan - Wednesday, April 23, 2014
After launching the real-time marketing process in the U.S. earlier this yea ...
- CMOs Laud Card-Linked Marketing
Marketing Daily, Tanya Gazdik - Thursday, April 24, 2014
Nine out of 10 CMOs who have used card-linked marketing experienced reven ...
- Purina One Plans 'Cat Cafe' For NYC
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
St. Louis-based Nestle Purina Pet Care is building on the feline phenomen ...
- FirstBank Mocks Google Glass
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
"We want to educate early adopters that not all banking apps a ...
- TransUnion, Rocket Fuel Team To Power Financial Service Campaigns On And Offline
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
Rocket Fuel on Tuesday announced a partnership with TransUnion that will p ...
- Pop Goes The Social: 4 Signs The Social Media Bubble Will Burst
Social Media & Marketing Daily, Jeff Hirsch - Wednesday, April 23, 2014
As the market has become flooded with social media marketing solutions a ...
- Like Their Parents, Hispanic Millennials Love Soccer
MAD, Steve McClellan - Monday, April 21, 2014
It's a passion that marketers trying to reach them ignore at the ...
- Dodge 100th Anniversary Video Goes Viral
Marketing Daily, Tanya Gazdik - Monday, April 21, 2014
"This is precisely the kind of advertisement we have come to expe ...
- Weight Loss Drug Acknowledges Struggle
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasiz ...
- Millionaires Prefer Costco, Target, Home Depot
Marketing Daily, Sarah Mahoney - Saturday, April 19, 2014
"Most affluents still tend to live within their means, spending wisely. Th ...