- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
For the first time, marketers spent more to advertise on the Intern ...
- AWNY Names Allstate's Cochrane Its 2014 Woman Of The Year
MAD, Steve McClellan - Wednesday, April 9, 2014
Lisa Cochrane is cited for her creativity, leadership and innovation as we ...
- Dos Equis Joins Eclectic Tough Mudder Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, April 9, 2014
"You just can't quantify the value that comes with connecting our fa ...
- Lyft Hit With SMS-Spam Lawsuit For 'Invite Friends' Program
Online Media Daily, Wendy Davis - Wednesday, April 9, 2014
Ride-sharing service Lyft was hit with a potential class-action lawsuit for alleged ...
- Facebook Updates Right-Side Ads To Match News Feed Ads
Social Media & Marketing Daily, Mark Walsh - Wednesday, April 9, 2014
Ever since Facebook opened up the news feed to advertising, display a ...
- MITX Mobile Summit Kicks Off April 24
Bay State Blog, Val Brickates Kennedy - Wednesday, April 9, 2014
It's that time of year again, mobile marketing fans. MITX's annual Mobi ...
- Allison + Partners Names Weatherbee SVP Of Talent Search
MAD Boston, Val Brickates Kennedy - Wednesday, April 9, 2014
Allison + Partners has named Alan Weatherbee as its senior vice preside ...
- Starwood Links With Live Nation For Music
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2014
"Starwood has put its stake in the ground as having one ...
- DPAA Taps Nielsen For Research To Aid Members
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
The Digital Place-Based Advertising Association is working with Nielsen to create t ...
- Marketers Want To Reinvent Themselves, But How?
Research Brief, Jack Loechner - Tuesday, April 8, 2014
According to a recent study by Adobe Systems, marketers know they mu ...
- United Airlines Partners With Tribeca Film Fest
Marketing Daily, Tanya Gazdik - Sunday, April 6, 2014
United Airlines is sponsoring this year's Tribeca Film Festival, which will inclu ...
- iOS, Android Dominate Market, BlackBerry Continues To Slip
Mobile Marketing Daily, Mark Walsh - Friday, April 4, 2014
In the U.S., the battle for market share between iOS and Andro ...
- Budweiser, Google Top Ace Metrix Ranks
Marketing Daily, Tanya Gazdik - Thursday, April 3, 2014
"Budweiser has become particularly good at telling emotionally charged stories that a ...
- Marketing Playing A Larger Role In Business
Research Brief, Jack Loechner - Thursday, April 3, 2014
According to the current IBM C-Suite Study, CMOs are wielding more pow ...
- WPP's Sorrell Says Brands Should 'Hold Their Nerve' On Russia And Eastern Europe
Around the Net In MAD London, Sean Hargrave - Wednesday, April 2, 2014
WPP Chief Executive Sir Martin Sorrell has revealed the company remains "bulli ...
- Friskies, Fine Brothers Partner For April Fools' Joke
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2014
"Friskies is very active in Internet cat culture, so when we hea ...
- Mass Relevance To Merge With Spredfast, Cater To Social Marketers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 2, 2014
The social-marketing space is little less crowded now that Mass Relevance h ...
- Maximize Mobile Search With Content And Design
Mobile Insider, Jason Squardo - Tuesday, April 1, 2014
Marketers that embrace mobile marketing see greater returns on their overall digit ...
- ANA/Forrester Find Only Half Of Marketers Using Programmatic
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Despite all the bells and whistles, programmatic buying still has plenty ...
- Failure to Communicate
Real MAD, Stan Mack - Monday, March 31, 2014
...
- Ads Kids See Shape Beliefs As Adults
Marketing Daily, Tanya Gazdik - Thursday, March 27, 2014
"Get them while they're young." It's a maxim that companies and markete ...
- Twitter Readies Ad Unit, Marketers Question Practical Usage
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 28, 2014
Appealing directly to e-commerce and gaming firms, Twitter is reportedly readying ...
- Mindshare, BuzzFeed Form Real-Time Pact
MAD, Steve McClellan - Wednesday, March 26, 2014
The agency will receive detailed access to BuzzFeed Fre.sh data which analyz ...
- Century 21 Plans YouTube Puppy Takeover
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
Century 21 is inviting YouTube visitors to fall in "puppy love" wi ...
- Lithium To Buy Klout, Merger Should Upgrade Lithium Platform
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 26, 2014
Lithium Technologies is buying Klout, the social marketing firm is expected ...
- Social Media, Review Sites Drive Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, March 25, 2014
Although social media continues to be a growing force when it com ...
- The Death Of The 'Big Idea' In Marketing?
Online Spin, Cory Treffiletti - Wednesday, March 26, 2014
Marketing used to be about the "big idea." Talented agency execs wou ...
- Facebook Expands Lookalike Audience Targeting
Social Media & Marketing Daily, Mark Walsh - Tuesday, March 25, 2014
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences to ...
- Quicken Loans Adds PGA To Portfolio
Marketing Daily, Tanya Gazdik - Monday, March 24, 2014
AT&T's sponsorship deal, begun at the tournament's inception in 2007, was throu ...
- Adobe's Mobile Services Support iBeacon, Predictive Tools
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 25, 2014
Adobe Systems released Tuesday a series of marketing cloud services to he ...