- The Search Agency U.S. Clients Spent 29% Of Budgets On Mobile In Q2
SearchBlog, Laurie Sullivan - Thursday, July 17, 2014
The Search Agency released search engine marketing stats Thursday ahead of Google ...
- MasterCard Partners With Stand Up To Cancer
Marketing Daily, Tanya Gazdik - Tuesday, July 15, 2014
When cardholders spend $10 or more when dining out, or ordering i ...
- Microsoft Mounts Major Restructuring
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 15, 2014
Microsoft is reportedly planning its biggest round of job cuts in fi ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...
- FirstBank Enlists An Amish Spokesman
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2014
"Most banks have a mobile banking app. We wanted to illustrate th ...
- Disney Channels Registers 35% Uptick In Upfront Revs
MediaDailyNews, Wayne Friedman - Friday, July 11, 2014
Disney Channels, which represent around 10% of the market at a ...
- Court Urged To Reject Facebook's Defense Of 'Sponsored Stories' Settlement
Online Media Daily, Wendy Davis - Monday, July 14, 2014
A coalition of parents is asking the 9th Circuit Court of Appea ...
- Friskies Launches Four-Legged Influencers List
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
Nestle Purina PetCare's Friskies brand is launching The Friskies 50, a takeo ...
- Bud Light Promotes 'Ritas'
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
"We spent the past two years introducing consumers to Ritas," Tyler Simpso ...
- 4 Ways Brands Can Be Mobile Heroes
Mobile Marketing Daily, Puneet Mehta - Thursday, July 10, 2014
The golden rule of mobile engagement is simple: It's not about ...
- Brand Lessons From The World Cup
MAD, Larissa Faw - Tuesday, July 8, 2014
With an impressive performance by the U.S. team, viewer-friendly time zones a ...
- JetBlue Supports Ocean Protection
Marketing Daily, Tanya Gazdik - Tuesday, July 8, 2014
"Sustainability cannot [just] be 'a nice thing to do,'" says Sophia Mendelsoh ...
- Digital Is NOT A Department
Online Spin, Cory Treffiletti - Wednesday, July 9, 2014
Are you still looking to hire a digital marketing specialist? If s ...
- Gyro Forms U.S. Healthcare Unit; Hires Wendy Lurrie To Run It
MAD, Steve McClellan - Monday, July 7, 2014
The agency has created a number of healthcare-related campaigns for clients b ...
- Sorrell Sees Procurement Influence Ebbing
MAD, Steve McClellan - Monday, July 7, 2014
The WPP CEO believes that procurement influence will dwindle with the passa ...
- Southwest Proclaims 'All You Need Is Love'
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
"This campaign is a celebration of endurance, of Southwest's warrior spirit," Da ...
- Marketers Still Not Sold On Native Advertising
MediaDailyNews, Gavin O'Malley - Monday, July 7, 2014
Forget transparency, or the fear of losing consumers' trust. What's really keepi ...
- Pet 'Humanization' A Boon For Marketers
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
The takeaway for pet merchandise marketers is that pet parents consider the ...
- Courtin Jumps To Relativity Media As Its First CMO; Will Launch New Marketing Services Unit At The Studio
MAD, Steve McClellan - Wednesday, July 2, 2014
Angela Courtin was the U.S. president of Dentsu Aegis Network, a po ...
- Millennials Most Digitally Connected Generation
Marketing Daily, Tanya Gazdik - Wednesday, July 2, 2014
Millennials spend 14.5 hours each week texting, talking and accessing social med ...
- Modern Advertising Needs the Confidence To Say No
MediaDailyNews, Tom Goodwin - Wednesday, July 2, 2014
As an industry, we need to address marketers' impossible mission: Making inform ...
- Newcastle Enlists Celebs for Independence Eve Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2014
Three celebrities - Elizabeth Hurley, Stephen Merchant and Zachary Quinto - a ...
- Liberty Mutual Effort Stars 'Everyday Americans'
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2014
Liberty Mutual Insurance is kicking off a campaign that includes 30- a ...
- Bloomberg Taps Bigley As Global CMO
MediaDailyNews, Fern Siegel - Monday, June 30, 2014
Bloomberg L.P. named marketing veteran Deirdre Bigley as Global Chief Marketing Office ...
- Marketing Services Dominate M&A Transactions In 2014
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2014
There were 752 merger and acquisition (M&A) transactions in media, information, marketi ...
- Jeep, Levi's, Coke Top Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 30, 2014
With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola a ...
- Tea Marketers Should Focus On Kids, Parents
Marketing Daily, Tanya Gazdik - Thursday, June 26, 2014
"We don't see tea companies targeting Millennial moms enough, and they should ...
- New Orleans Tourism Partners With Disney/ABC
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
The New Orleans Tourism Marketing Corp. is partnering with Disney/ABC for ...
- Social Proof Claims To Carve Out New Niche: Customer Success Marketing
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 25, 2014
The co-founders of Detroit-based start-up Stik think they've found a unique w ...
- Those Who Can, Teach
MAD, Bill Bergman - Monday, June 23, 2014
It has been well over six weeks since my university's spring semest ...