- Integration or Individualization? In Social, The Answer Is Both
Social Media & Marketing Daily, Sean O'Neal - Tuesday, March 25, 2014
The social-media landscape is expanding at the speed of light, yet divergi ...
- Havas Reports 2013 Profit And Margin Gains
MAD, Steve McClellan - Friday, March 21, 2014
Despite a slight revenue drop and stunted organic growth, Havas was ab ...
- Alcohol Companies Comply With FTC Guidelines
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2014
An FTC study shows over 93% compliance with placement guidelines for alcoh ...
- 76% Of Advertisers (And Rising) Use Real-Time Marketing
RTBlog, Tyler Loechner - Friday, March 21, 2014
For those hoping "real-time marketing" would dwindle in 2014, your optimism appea ...
- Dig Marketing Analytics? Boston "Analytics Week" Is Calling You
Bay State Blog, Val Brickates Kennedy - Friday, March 21, 2014
Dig marketing analytics? Free next Thursday night? Have we got an eve ...
- U.S. Pet Meds Sales Hit $8 Billion
Marketing Daily, Tanya Gazdik - Friday, March 21, 2014
Retail sales of pet medications were up 2% in 2013, reaching ...
- FleishmanHillard To Provide Services To Big Sister Assn. Of Boston
MAD Boston, Val Brickates Kennedy - Thursday, March 20, 2014
FleishmanHillard announced that its Boston office will provide pro bono communication a ...
- Marketing Tech Firm Attendware Changes Name As Client List Tops 300
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 19, 2014
Event software start-up Attendware is changing its name to Attend.com as i ...
- CMOs Underprepared For Data Explosion
Marketing Daily, Tanya Gazdik - Tuesday, March 18, 2014
CMOs believe advanced analytics will play a significant role in helping th ...
- Amex CMO Says Agencies Must Focus More On 'The Value Of Interpretation'
MAD, Steve McClellan - Monday, March 17, 2014
Big societal trends can happen quickly, and the industry must rapidly interpr ...
- Agencies Think They're Real-Time Fast; Clients Disagree
MAD, Steve McClellan - Monday, March 17, 2014
According to the study, commissioned by the 4As, clients also think agenci ...
- Meow Mix Cat Food Launches 'Catstarter'
Marketing Daily, Tanya Gazdik - Monday, March 17, 2014
Funding via Kickstarter, Indiegogo and similar groups is currently all the rag ...
- Obamacare Insurance Sell: Get Back To Marketing Basics
MediaDailyNews, Wayne Friedman - Monday, March 17, 2014
Speaking at MediaPost's Marketing Health conference, Adam Stalker, national digital director ...
- Huntington Bank Challenges Competition
Marketing Daily, Tanya Gazdik - Sunday, March 16, 2014
"We're using humor to challenge the consumer's complacency with their own banki ...
- The Age Of Intransigence: The Shrinking Swing Voter Pool For Brands And Candidates
MediaDailyNews, Tom Cotton - Monday, March 17, 2014
Whether you're helping a political candidate win an upcoming midterm election, ...
- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." N ...
- Hello, HelloWorld: Agency Rebrands Itself, Plans To 'Redefine' User Engagement
MAD, Larissa Faw - Thursday, March 13, 2014
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It ...
- Our Hero David Berkowitz Explains Why SXSW Still Matters
Mediapsssst, Richard Whitman - Thursday, March 13, 2014
The festival still has a lot to offer -- especially marketers, giv ...
- Constant Contact Denies Reports Its Mulling Bid For Vocus
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, March 13, 2014
Waltham-based marketing firm Constant Contact is denying reports that it is consideri ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured servic ...
- Allstate Celebrates Life Journey Of Hispanics
Marketing Daily, Tanya Gazdik - Tuesday, March 11, 2014
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers th ...
- 10 Marketing Lessons From The Selfie Seen 'Round the World
Performance Marketing Insider, Aaron Goldman - Wednesday, March 12, 2014
By now, you've surely seen the selfie posted by Ellen DeGeneres fr ...
- Saatchi & Saatchi Hit With Greenpeace Protest
MAD, Steve McClellan - Friday, March 7, 2014
The shop's London office was targeted Friday three days after the gro ...
- Amtrak Promises 'Ultimate Road Trip'
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
Amtrak is rolling out two campaigns highlighting the choice and benefits th ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing pow ...
- Women Show Off Their 'No Nonsense' Attitudes
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
When it comes to balancing priorities in their lives, women are confide ...
- Temkin Survey Shows Food Companies Provide Best Customer Experience
Bay State Blog, Val Brickates Kennedy - Tuesday, March 4, 2014
The way to a customer's heart is through their stomach, apparently. Accordi ...
- CloudSense Selects Whiteoaks, PAN As PR Agencies
MAD Boston, Val Brickates Kennedy - Tuesday, March 4, 2014
British cloud-software provider CloudSense has selected U.K.-based Whiteoaks and its American affiliat ...
- Wisconsin Spoofs 'Airplane' For Tourism Effort
Marketing Daily, Tanya Gazdik - Monday, March 3, 2014
Surely, you want to travel to Wisconsin. "Hey," you might be thinkin ...
- Attracting Millennial Brand Advocates Is Marketers' Priority
MediaDailyNews, Folke Lemaitre - Thursday, February 27, 2014
Sooner than later, brands will have no choice but to shift the ...