- Wisconsin Spoofs 'Airplane' For Tourism Effort
Marketing Daily, Tanya Gazdik - Monday, March 3, 2014
Surely, you want to travel to Wisconsin. "Hey," you might be thinkin ...
- Attracting Millennial Brand Advocates Is Marketers' Priority
MediaDailyNews, Folke Lemaitre - Thursday, February 27, 2014
Sooner than later, brands will have no choice but to shift the ...
- Tracking Mobile Shoppers: Consumers Want to Know Why
MobileShopTalk, Chuck Martin - Tuesday, March 4, 2014
It's well known in mobile commerce circles that smartphone technology tracking ...
- Purina's Friskies Enlists Grumpy Cat For SXSW Promo
Marketing Daily, Tanya Gazdik - Sunday, March 2, 2014
Pet food company Nestle Purina PetCare is enlisting the iconic Grumpy C ...
- Hispanic Consumers Embrace Social Media, Mobile
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2014
Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social a ...
- Big New Marketing Push For OMG's Annalect
MAD, Steve McClellan - Wednesday, February 26, 2014
The Omnicom data division has hired three senior executives who signal ...
- Will Women Make More Empathetic Marketers?
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 27, 2014
At the risk of sounding sexist, I wonder if women might ma ...
- Budweiser Aims To Make Opening Day National Holiday
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2014
"While many would probably appreciate the day off to celebrate the sta ...
- More Tech Firms Use Mobile Marketing, But Few Boost Spending
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Mobile played a larger role in the marketing efforts of software a ...
- WPP Takes Stake In eCommera
MAD, Steve McClellan - Monday, February 24, 2014
WPP is investing in eCommera, the retail data management and software specialis ...
- Oracle Buys BlueKai For $400M
Around the Net in Search Marketing, Gavin O'Malley - Monday, February 24, 2014
Oracle has bought digital marketing data veteran BlueKai for a reported $4 ...
- Omelet Cooks Up Tasty SXSW Stunt
MAD, Larissa Faw - Friday, February 21, 2014
The LA-based shop is playing off its "Rise and Shine" motto a ...
- Mindshare Puts Clients In 'The Loop'
MAD, Steve McClellan - Friday, February 21, 2014
The agency's new "operating system" is an execution of its "adaptive marketin ...
- Liberty Mutual Creates On-The-Fly Olympics Ad
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2014
"To execute a brand new broadcast ad inspired by real-time feedback fr ...
- A Road Map For Improving Measurement Of Online Sales Return
MediaDailyNews, Joe Abruzzo - Friday, February 21, 2014
Advertisers are demanding greater accountability. They are looking for data points th ...
- Facebook Expands Ad-Targeting Options
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Facebook has unveiled deeper targeting options to bolster its burgeoning ad busines ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...
- Best Practices Of Brand And Political Marketers: The Candidate As Considered Purchase
MediaDailyNews, Tom Cotton - Thursday, February 20, 2014
Political-marketing experts are already hard at work on the 2016 presidential rac ...
- One Helluva Job Description
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 20, 2014
I couldn't help but notice that last week's column, where I rail ...
- Marketing Automation For Leads Tops Buyers' Needs
Research Brief, Jack Loechner - Thursday, February 20, 2014
According to Software Advice, 91% of buyers are evaluating marketing automation softwa ...
- First Bitcoin ATM In U.S. Installed In Boston's South Station
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, February 19, 2014
Today, the Hub became the home of the country's first Bitcoin A ...
- Facebook No. 1 Social Media Platform For Non-Profits
Bay State Blog, Val Brickates Kennedy - Tuesday, February 18, 2014
Yet more evidence that Facebook isn't going to fade into oblivion a ...
- Mars Advertising Hires Several New 'Martians'
MAD, Larissa Faw - Monday, February 17, 2014
Shopper marketing agency Mars Advertising has hired and promoted a slew ...
- Latinamadre.com Targets Acculturated Hispanic Moms
MediaDailyNews, Erik Sass - Monday, February 17, 2014
Over the last few years, marketers have been paying more attention ...
- MEC Taps Pasqua As Mobile Head
Mobile Marketing Daily, Mark Walsh - Friday, February 14, 2014
MEC has named Rachel Pasqua as head of mobile for MEC Nor ...
- Carnival Cruise Lines' Image On Upswing
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2014
Carnival Cruise Lines has rebounded from its media woes of a ye ...
- Wayfair To Meet With Banks To Discuss IPO
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, February 13, 2014
Wayfair LLC, the online home-goods retailer, has contacted banks about managing ...
- Meeting The Challenge Of Today's One-Eyed, Flying Consumers
Email Insider, Catherine Magoffin - Thursday, February 13, 2014
Today, the true challenge for marketers is driving engagement and conversion acro ...
- Pedigree Creates Facebook-Inspired 'Look Back' Video
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2014
"When we saw how Facebook was celebrating their 10th anniversary, it real ...
- So Six Seconds Is The Secret, Huh?
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 13, 2014
Apparently, the new official time limit for customer engagement is six second ...