Tag results for "marketing"
- Consumers And Marketing Meet In Hyperlocal ExperiencesSometimes the campaign falters because brands don't have the resources needed ...
- McCann Health Taps Urhekar To Run Its Americas OperationsThe appointment comes as the agency's health unit is expanding, partly ...
- Esurance Teases Post-Super Bowl SpotEsurance is teasing a post-game Super Bowl TV spot that promises somethi ...
- Pop Secret Pops Digital Kernels To Gain BuzzUnable to compete with Orville Redenbacher in TV advertising, Diamond Foods bra ...
- Hulu Plus App Redesign Helps Big Spike in ViewsLast year’s redesign of the Hulu Plus app for smart TVs a ...
- Sorrell: 'Opt-out' Is No Longer An Acceptable Data StrategyWriting in The World Post, Sorrell said marketers have to embrace "opt-i ...
- No Matter How You Cut It, Use Wisconsin CheeseAt least that's what the state's dairy producers want. They're launching ...
- Nissan, TBWA Settle With FTC Over Deceptive AdsNissan North America and TBWA Worldwide have settled charges of deceptive advertisin ...
- Finding Customers On DemandVOD beats the DVR as a viewer experience here. Complete show librari ...
- Up Close And Social: Adobe To Spotlight Emerging Artists A social campaign, "The New Creatives Are Here," from Adobe ad sh ...
- Asia Dominates Global Ad SpendingGlobal advertising spending rose in the third quarter of 2013 year-over-year, accordi ...
- Viacom Creates Integrated Marketing UnitNiels Schuurmans will head up a new Viacom unit, Viacom Velocity Creati ...
- Turning 'RTM' Into 'Replay' Time MarketingThe thing about real-time marketing is that the marketer must be always- ...
- Is Netflix Popularity Just a Matter of Periodic Consumer Share-Shift?Yes, there are cord-cutters, but David Bank, RBC Capital analyst, suggests may ...
- Clear Channel, SmartTray Serve Digital Ads In FlightWith the Federal Aviation Administration loosening rules on the use of portab ...
- Images Drive Brand Engagement On Twitter Don't be surprised to see more pictures popping up on Twitter. Twee ...
- Facebook Reduces Reach Of Brands' Text-Only Posts As it continues to tweak its News Feed algorithm, Facebook on Tuesd ...
- Target Security Breach Affects CanadiansTarget Corp. is warning its Canadian customers that a massive security brea ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big DataThanks to OfficeMax, Big Data marketing just got another black eye. A ...
- For Sprint, It's All In The 'Framily'"We wanted to try to keep the onscreen action relatively low a ...
- Castle Brands Contest Uses Interactive Puzzle Ads Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads a ...
- Building A Travel Brand Starts, And Can End, OnlineSuccessful branding doesn't begin at the airline gate. It starts online wi ...
- Jeep Back At X Games For Wrangler Polar EditionThe 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Pol ...
- Spotify Launches Artist MerchandisingFacing growing competition in the online music space, Spotify on Monday announc ...
- Nine Best Practices To Mobilize Colleagues To Accomplish Big GoalsAll companies require cross-functional collaboration to succeed. Even if you're the chie ...
- Target Plans Tiny StoreBigger isn't necessarily better, especially when it comes to retail targeting bu ...
- Gen-Y Wants Cars, Just Not PassionatelyGen-Y buyers do, after all, care about cars it seems. A n ...
- Berger Paints Launches Campaign For WeatherCoatBerger Paints is launching a new advertising campaign for its exterior pai ...
- Under Armour Gets Into Ballet With Misty Copeland Sports performance brand Under Armour has athlete spokespersons from football. Now t ...
- Ryanair Gets First CMORyanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its fir ...
