- Ads Kids See Shape Beliefs As Adults
Marketing Daily, Tanya Gazdik - Thursday, March 27, 2014
"Get them while they're young." It's a maxim that companies and markete ...
- Twitter Readies Ad Unit, Marketers Question Practical Usage
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 28, 2014
Appealing directly to e-commerce and gaming firms, Twitter is reportedly readying ...
- Mindshare, BuzzFeed Form Real-Time Pact
MAD, Steve McClellan - Wednesday, March 26, 2014
The agency will receive detailed access to BuzzFeed Fre.sh data which analyz ...
- Century 21 Plans YouTube Puppy Takeover
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
Century 21 is inviting YouTube visitors to fall in "puppy love" wi ...
- Lithium To Buy Klout, Merger Should Upgrade Lithium Platform
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 26, 2014
Lithium Technologies is buying Klout, the social marketing firm is expected ...
- Social Media, Review Sites Drive Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, March 25, 2014
Although social media continues to be a growing force when it com ...
- The Death Of The 'Big Idea' In Marketing?
Online Spin, Cory Treffiletti - Wednesday, March 26, 2014
Marketing used to be about the "big idea." Talented agency execs wou ...
- Facebook Expands Lookalike Audience Targeting
Social Media & Marketing Daily, Mark Walsh - Tuesday, March 25, 2014
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences to ...
- Quicken Loans Adds PGA To Portfolio
Marketing Daily, Tanya Gazdik - Monday, March 24, 2014
AT&T's sponsorship deal, begun at the tournament's inception in 2007, was throu ...
- Adobe's Mobile Services Support iBeacon, Predictive Tools
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 25, 2014
Adobe Systems released Tuesday a series of marketing cloud services to he ...
- Integration or Individualization? In Social, The Answer Is Both
Social Media & Marketing Daily, Sean O'Neal - Tuesday, March 25, 2014
The social-media landscape is expanding at the speed of light, yet divergi ...
- Havas Reports 2013 Profit And Margin Gains
MAD, Steve McClellan - Friday, March 21, 2014
Despite a slight revenue drop and stunted organic growth, Havas was ab ...
- Alcohol Companies Comply With FTC Guidelines
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2014
An FTC study shows over 93% compliance with placement guidelines for alcoh ...
- 76% Of Advertisers (And Rising) Use Real-Time Marketing
RTBlog, Tyler Loechner - Friday, March 21, 2014
For those hoping "real-time marketing" would dwindle in 2014, your optimism appea ...
- Dig Marketing Analytics? Boston "Analytics Week" Is Calling You
Bay State Blog, Val Brickates Kennedy - Friday, March 21, 2014
Dig marketing analytics? Free next Thursday night? Have we got an eve ...
- U.S. Pet Meds Sales Hit $8 Billion
Marketing Daily, Tanya Gazdik - Friday, March 21, 2014
Retail sales of pet medications were up 2% in 2013, reaching ...
- FleishmanHillard To Provide Services To Big Sister Assn. Of Boston
MAD Boston, Val Brickates Kennedy - Thursday, March 20, 2014
FleishmanHillard announced that its Boston office will provide pro bono communication a ...
- Marketing Tech Firm Attendware Changes Name As Client List Tops 300
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 19, 2014
Event software start-up Attendware is changing its name to Attend.com as i ...
- CMOs Underprepared For Data Explosion
Marketing Daily, Tanya Gazdik - Tuesday, March 18, 2014
CMOs believe advanced analytics will play a significant role in helping th ...
- Amex CMO Says Agencies Must Focus More On 'The Value Of Interpretation'
MAD, Steve McClellan - Monday, March 17, 2014
Big societal trends can happen quickly, and the industry must rapidly interpr ...
- Agencies Think They're Real-Time Fast; Clients Disagree
MAD, Steve McClellan - Monday, March 17, 2014
According to the study, commissioned by the 4As, clients also think agenci ...
- Meow Mix Cat Food Launches 'Catstarter'
Marketing Daily, Tanya Gazdik - Monday, March 17, 2014
Funding via Kickstarter, Indiegogo and similar groups is currently all the rag ...
- Obamacare Insurance Sell: Get Back To Marketing Basics
MediaDailyNews, Wayne Friedman - Monday, March 17, 2014
Speaking at MediaPost's Marketing Health conference, Adam Stalker, national digital director ...
- Huntington Bank Challenges Competition
Marketing Daily, Tanya Gazdik - Sunday, March 16, 2014
"We're using humor to challenge the consumer's complacency with their own banki ...
- The Age Of Intransigence: The Shrinking Swing Voter Pool For Brands And Candidates
MediaDailyNews, Tom Cotton - Monday, March 17, 2014
Whether you're helping a political candidate win an upcoming midterm election, ...
- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." N ...
- Hello, HelloWorld: Agency Rebrands Itself, Plans To 'Redefine' User Engagement
MAD, Larissa Faw - Thursday, March 13, 2014
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It ...
- Our Hero David Berkowitz Explains Why SXSW Still Matters
Mediapsssst, Richard Whitman - Thursday, March 13, 2014
The festival still has a lot to offer -- especially marketers, giv ...
- Constant Contact Denies Reports Its Mulling Bid For Vocus
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, March 13, 2014
Waltham-based marketing firm Constant Contact is denying reports that it is consideri ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured servic ...