- PointRoll To Add Video Viewability Tool
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
PointRoll, a Gannett company, on Tuesday announced plans to release a vid ...
- Future Marketing Skills Required For Success
Research Brief, Jack Loechner - Wednesday, June 11, 2014
Marketers are attributing more value than ever to so-called 'softer skills', alongsi ...
- Understanding ROI In Augmented Reality: Results Today, Not Just Promise For Tomorrow
MediaDailyNews, Jess Butcher - Tuesday, June 10, 2014
Those in the augmented reality space have spent the majority of o ...
- The Long Game
Online Spin, Joseph Jaffe - Tuesday, June 10, 2014
We live in a world of short-term results. The purgatory of quarter ...
- The Other Google, Bing, Yahoo Search Engine Marketplaces
SearchBlog, Laurie Sullivan - Tuesday, June 10, 2014
Apps not only change the game for mobile devices -- they ha ...
- Marketing Capability Development: Most Companies Spend Lots, Measure Zero
Online Spin, Maarten Albarda - Monday, June 9, 2014
Over the last few months I have collaborated with the World Federati ...
- United, JetBlue Support Children's Charities
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
United Airlines is supporting the Happy Hearts Fund -- a non-profit foundati ...
- Mobile Programmatic Spend Explodes On AppNexus, Up 500% YoY
Real-Time Daily, Tyler Loechner - Thursday, June 5, 2014
The shift to mobile -- and a marketer's willingness to spend ...
- FirstBank Targets Younger Audience
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
Free checking is an attractive product for customers of all ages becau ...
- Kevlar Encourages Everyone To 'Dare Bigger'
Marketing Daily, Aaron Baar - Tuesday, June 3, 2014
Most consumers know Kevlar as the product that stops a bullet. B ...
- Laphroaig Welcomes Opinions, Appreciative Or Not
Marketing Daily, Karlene Lukovitz - Tuesday, June 3, 2014
Laphroaig Single Malt Scotch Whisky wasn't kidding around when it dubbed i ...
- Marriott Says 'Love Travels' With Largest LGBT Campaign
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2014
"We wanted to make a bold statement," Kristine Friend, senior director, segme ...
- May Sales Equals Good News For GM
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2014
"Despite the overwhelming amount of attention placed on the GM recalls ...
- Chow, Gift Cards Biggest Winners For Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2014
While Father's Day is never the retail blowout that moms have co ...
- Jockey Seizes The Day For New Skimmies Campaign
Marketing Daily, Larissa Faw - Wednesday, June 4, 2014
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebri ...
- Mobile Needs To Be Integral Part of Marketing Strategy
Research Brief, Jack Loechner - Wednesday, June 4, 2014
About 20% of consumers spend up to 15 minutes per day searchi ...
- Instagram Expands Filter Options
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 3, 2014
Hoping to fortify its position as the leading photo-sharing app, Instagram ju ...
- Ann B. Davis Pitched Ford Fairlane
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Before she was Alice, the housekeeper in the "The Brady Bunch" househol ...
- Fast Retailng's 20-second plan
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Fast Retailing Co.'s Comptoir des Cotonniers division, a French fashion brand, h ...
- Fairway Spiffs Up Layout
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Fairway Market's new store in Lake Grove, N.Y., features a design mea ...
- Apple Makes Play For Connected Home
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Apple unveiled a new program at its annual Worldwide Developers Conference keyno ...
- VW Goes GoPro For Golf
Marketing Daily, Karl Greenberg - Monday, June 2, 2014
Volkswagen of America, Inc. is touting the 2015 Golf GTI performance varia ...
- TV Contestants To Create Restaurant Menu Items
Marketing Daily, Karlene Lukovitz - Monday, June 2, 2014
This fall, TNT will debut "On the Menu," a show in whi ...
- Mobile Not Just For Planning Anymore
Marketing Daily, Aaron Baar - Monday, June 2, 2014
Marketers -- particularly those targeting the affluent -- may want to ma ...
- Field & Stream Takes Shoppers Camping
Marketing Daily, Sarah Mahoney - Monday, June 2, 2014
To celebrate the opening of its third store, Field & Stream ...
- U.S. Navy Drops Anchor In Austin For X Games
Marketing Daily, Karl Greenberg - Monday, June 2, 2014
The U.S. Navy is docking again at the Summer X Games, whi ...
- LG Electronics Seeks Creative Talent
Marketing Daily, Larissa Faw - Tuesday, June 3, 2014
Earlier this year, Google launched a contest for an undiscovered digital a ...
- Apple Excites Developers; Debuts iOS 8 And New OS X
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 3, 2014
The announcements at Apple's Worldwide Developers Conference won't be immediately inducing consume ...
- Netflix Goes To Europe
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Netflix plans a big rollout in Europe with launches in Germany, Franc ...
- Marchionne Says U.S. Key To Global Growth
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Fiat Chrysler Automobiles CEO Sergio Marchionne said the U.S. operations will ...