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Chipotle CMO Says Consistency Means Success
- Time, Friday, July 25, 2014 10:14 AM
Chipotle's CMO, Mark Crumpacker, explains the magic sauce that helped the company achieve earnings far in excess of the Street's projections, even with higher higher menu prices because of some food supply shortages. Said Crumpacker, "Chipotle doesn’t play the typical marketing game where we add new menu items and try to get people in with gimmicks like that. Frankly, we’re just really positioned well to be where those folks want to go."
