- Marketing, Wednesday, September 10, 2014 8:14 AM
More than three in four new FMCG product launches fail in their first year, according to an analysis by Nielsen, where researchers have identified four principles common to “breakthrough
innovation successes”. These are the right innovation, then getting the innovation right, getting the marketing activation strategy right and getting the whole company, and partners, behind the
launch. Fosters Gold and Magnum Infinity were two of seven launches which recently ticked all four boxes.Read the whole story at Marketing »
