- Nissan Genetic (Passion) Engineering For Versa Note
Marketing Daily, Karl Greenberg - Thursday, October 17, 2013
Nissan is continuing its campaign for the Versa Note compact with ...
- Same Phones, Different Carriers, Varied Satisfaction
Marketing Daily, Aaron Baar - Thursday, October 17, 2013
Consumers who have the same smartphone but are using different wireless carrie ...
- Customers Are Real Energy Monsters, Says PECO
Marketing Daily, Aaron Baar - Thursday, October 17, 2013
Having previously characterized aging or inefficient appliances as energy-wasting monsters, Philadelphia pow ...
- Study: Younger Consumers Favor High Tech In Cars
Marketing Daily, Karl Greenberg - Thursday, October 17, 2013
Older consumers may have the cash for more sophisticated technology, but young ...
- Eat Whole Or Tooth-Scrape Interior Creme First: Addiction Either Way
MediaDailyNews, George Simpson - Friday, October 18, 2013
A scientific study out of Connecticut College says that Oreos can ...
- Negative News Cycles Decrease Competition In Exchange-Based Marketplace
Real-Time Daily, Tyler Loechner - Friday, October 18, 2013
The number of advertisers competing in the exchange-based marketplace drops significantly wh ...
- Analysts: Mickey D's In Trouble
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
A pair of surveys suggest McDonald's has big trouble. Goldman Sachs' surv ...
- In Cinci, Catered By .... Chipotle
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Chipotle Mexican Grill has launched catering service in Cincinnati for between ...
- Butterfinger Battles Reese's
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Nestle is rolling out a product to compete with Reese's Peanut Butt ...
- Books Are Back In A Big Way
Engage:Teens, Melanie Shreffler - Thursday, October 17, 2013
The vast majority of 16- to 17-year-olds (86%) have read books ...
- Forrester Offers Seven Steps to Better Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2013
The key to the marketer's success is to focus on the nee ...
- Brand Networks Buys Optimal For $35 Million
Online Media Daily, Mark Walsh - Wednesday, October 16, 2013
Consolidation continues in the social-media marketing space with Brand Networks acquiring Optim ...
- Real Time Marketing Is Bull
Online Spin, Joseph Jaffe - Thursday, October 17, 2013
I think the ability to react or "proact" in real time ...
- Targeting Inception: Targeting The Targeters (And Retargeting Them Too)
RTBlog, Tyler Loechner - Thursday, October 17, 2013
"It's about reaching the right person at the right time with t ...
- Nielsen: Marketers Increase Global Ad Spend
Marketing Daily, Tanya Gazdik - Tuesday, October 15, 2013
Marketers continue to gradually increase their global ad spending, as expenditures gr ...
- Palmieri Named MMA Global Chair
Online Media Daily, Mark Walsh - Monday, October 14, 2013
The Mobile Marketing Association announced Millennial Media CEO Paul Palmieri was appoint ...
- DMA Says Data-Driven Marketing Boosts Economy
Online Media Daily, Wendy Davis - Monday, October 14, 2013
Restricting companies' ability to use data about consumers for marketing purposes cou ...
- JetBlue Offers Family Mileage Pooling
Marketing Daily, Tanya Gazdik - Monday, October 14, 2013
JetBlue Airways is enhancing its TrueBlue loyalty program with a new conce ...
- Direct Banking Gains Popularity
Marketing Daily, Tanya Gazdik - Friday, October 11, 2013
Twenty percent of checking and savings direct mail in the first eig ...
- A&E Networks Pitch 'Original' Tag, Tout Prime-Time Shows
MediaDailyNews, Wayne Friedman - Wednesday, October 9, 2013
A&E Networks is revamping its on-air marketing image under the theme " ...
- Magazine Ad Pages Drop, Tablet Ads Grow
MediaDailyNews, Erik Sass - Wednesday, October 9, 2013
Consumer magazines suffered continuing print advertising declines in the third quarter ...
- Walgreens Launches Financial Services Products
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2013
The program will be rolled out in phases over the coming month ...
- Sorrell: 'Brand America' Screwing Up Big Time
MAD, Steve McClellan - Tuesday, October 8, 2013
In his latest warning about U.S. political brinkmanship over budgets, the W ...
- AAA, Best Western, Solicit Pet Travel Photos
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2013
AAA is soliciting pet travel pictures for its annual Petbook. Best Weste ...
- Consumer Brand Loyalty Investments Rising
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
More than 50% of marketers that took place in a Forrester Resear ...
- Offering Vision To The Blind
Garfield at Large, Bob Garfield - Monday, October 7, 2013
What if the received wisdom about how to produce and sell a ...
- CMOs Still Struggling With Big Data, Social
Marketing Daily, Tanya Gazdik - Monday, October 7, 2013
Top marketers feel even less prepared to cope with Big Data th ...
- United Airlines Focuses On Comfort
Marketing Daily, Tanya Gazdik - Thursday, October 3, 2013
United Airlines has unveiled a signature seat design focused on customer comfo ...
- Mindshare Technologies Taps New CMO
Marketing Daily, Aaron Baar - Thursday, October 3, 2013
Customer feedback management company Mindshare Technologies has named Kristi Knight its n ...
- The Right Kind Of Real-Time Marketing
Online Spin, Kaila Colbin - Friday, October 4, 2013
Last week, we spoke about the Federal Reserve and the challenges th ...