- Merck Launches Pet Diabetes Campaign
Marketing Daily, Tanya Gazdik - Monday, November 11, 2013
Merck Animal Health is launching a global awareness campaign to support p ...
- How Much Per Employee Does Your SaaS Company Earn?
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 11, 2013
OpenView Venture Partners recently surveyed more than 160 senior executives and consultan ...
- J.Crew, MasterCard Partner For MasterPass
Marketing Daily, Tanya Gazdik - Monday, November 11, 2013
J.Crew has selected MasterCard's MasterPass to provide shoppers with a secure a ...
- Forget The Rolodex, Build A Marketing Stack
Online Spin, Matt Straz - Monday, November 11, 2013
Until recently, I sold products based on the relationships that I h ...
- PNC Uses Humor In Video Campaign
Marketing Daily, Tanya Gazdik - Friday, November 8, 2013
PNC Bank has launched its first online-only, video-driven campaign. Another first f ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- Waldorf Astoria Ads Feature 'Bond' Girl
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2013
Waldorf Astoria is launching a global ad campaign featuring former Bond gi ...
- Changing Business Behavior In The Face Of Data
Online Spin, Cory Treffiletti - Wednesday, November 6, 2013
Today's businesses are experiencing significant levels of change in the face ...
- Progressive Strives To Keep 'Flo' Fresh
Marketing Daily, Tanya Gazdik - Tuesday, November 5, 2013
Progressive has adopted a strategy unlike any other in the insurance industr ...
- Most Advertisers, Publishers Employ Programmatic Buying Strategies
Online Media Daily, Gavin O'Malley - Monday, November 4, 2013
Putting the programmatic phenomenon in perspective, new research from the Interactive Advertisi ...
- Century 21 Can Even Handle 'Haunted' Houses
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
"Our goal with this activation is to have some fun around Hallowe ...
- Turner Broadcasting, Starcom USA Strike Marketing Deal
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Turner Broadcasting and Starcom USA have struck a year-long branded entertainment marketi ...
- TVGN Hires 2 Marketing Execs
MediaDailyNews, Fern Siegel - Thursday, October 31, 2013
Nicole Sabatini was named senior vice president of marketing for TVGN. ...
- Dentsu Expands In-Store Operations
MAD, Staff Report - Thursday, October 31, 2013
With the consumer markets expanding rapidly in both markets, Dentsu said Thursd ...
- Startups: Bring More Than Code To The Marketing Table
MAD, Steve McClellan - Thursday, October 31, 2013
At a Y&R "boot camp" in New York this week, entrepreneurs a ...
- From Drab To Fab: Marketing Plan Crash
Marketing Daily, Laura Patterson - Thursday, October 31, 2013
The planning season is upon us. So develop those blueprints, collect yo ...
- Marketing, IT Do Not Play Nice
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
Despite a desperate need for cooperation, most IT and marketing departments ...
- My Secret For Finding Great People
Truth In Advertising, Jon Bond - Thursday, October 31, 2013
The marketing world has changed, and so have the types of peop ...
- New York, Mexico City Partner For Travel Initiative
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2013
New York and Mexico City are launching an initiative to encourage trav ...
- Association Spending To Reach $572 Million
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2013
Lifetouch, Goldman Sachs and Nestle are the most active sponsoring brands. Elev ...
- Switching Service-Provider Economy in U.S. Represents $1.3 Trillion Opportunity
Research Brief, Jack Loechner - Tuesday, October 29, 2013
According to the ninth annual Accenture Global Consumer Pulse Survey, which look ...
- Fort Lauderdale, JetBlue Target Cold New Yorkers
Marketing Daily, Tanya Gazdik - Sunday, October 27, 2013
Fort Lauderdale is partnering with JetBlue in a campaign targeting cold N ...
- Most Marketers Maintaining Or Increasing Budgets, Report Finds
MAD, Steve McClellan - Thursday, October 24, 2013
Nearly 90% of marketers surveyed by Forbes and gyro say they a ...
- Iris Mobile Lands $3 Million
Online Media Daily, Mark Walsh - Thursday, October 24, 2013
Mobile marketing startup Iris Mobile has raised $3 million in first-round ventu ...
- Marriott Asks Customers To Redefine Travel
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2013
Marriott Hotels has selected the winner of a contest that invited consume ...
- Mercedes-Benz Makes Big Executive Changes
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
Bernie Glaser is moving over to the big rigs. As part ...
- Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
When it comes to increasing ROI, marketers that are big on B ...
- B2C Gaining Confidence in Content Marketing
Research Brief, Jack Loechner - Thursday, October 24, 2013
According to MarketingProfs and the Content Marketing Institute (CMI) reporting their resear ...
- Iams Promotes 'Shakeables' Via Online Video
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2013
Procter & Gamble's Iams pet food brand is promoting its new "Shakeable ...
- 'Fragmentation' Isn't A Marketer's Most Pressing Connection Issue
RTBlog, Tyler Loechner - Wednesday, October 23, 2013
I once tried to describe the programmatic ecosystem to a non-advertiser ...