- Mindshare Puts Clients In 'The Loop'
MAD, Steve McClellan - Friday, February 21, 2014
The agency's new "operating system" is an execution of its "adaptive marketin ...
- Liberty Mutual Creates On-The-Fly Olympics Ad
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2014
"To execute a brand new broadcast ad inspired by real-time feedback fr ...
- A Road Map For Improving Measurement Of Online Sales Return
MediaDailyNews, Joe Abruzzo - Friday, February 21, 2014
Advertisers are demanding greater accountability. They are looking for data points th ...
- Facebook Expands Ad-Targeting Options
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Facebook has unveiled deeper targeting options to bolster its burgeoning ad busines ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...
- Best Practices Of Brand And Political Marketers: The Candidate As Considered Purchase
MediaDailyNews, Tom Cotton - Thursday, February 20, 2014
Political-marketing experts are already hard at work on the 2016 presidential rac ...
- One Helluva Job Description
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 20, 2014
I couldn't help but notice that last week's column, where I rail ...
- Marketing Automation For Leads Tops Buyers' Needs
Research Brief, Jack Loechner - Thursday, February 20, 2014
According to Software Advice, 91% of buyers are evaluating marketing automation softwa ...
- First Bitcoin ATM In U.S. Installed In Boston's South Station
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, February 19, 2014
Today, the Hub became the home of the country's first Bitcoin A ...
- Facebook No. 1 Social Media Platform For Non-Profits
Bay State Blog, Val Brickates Kennedy - Tuesday, February 18, 2014
Yet more evidence that Facebook isn't going to fade into oblivion a ...
- Mars Advertising Hires Several New 'Martians'
MAD, Larissa Faw - Monday, February 17, 2014
Shopper marketing agency Mars Advertising has hired and promoted a slew ...
- Latinamadre.com Targets Acculturated Hispanic Moms
MediaDailyNews, Erik Sass - Monday, February 17, 2014
Over the last few years, marketers have been paying more attention ...
- MEC Taps Pasqua As Mobile Head
Mobile Marketing Daily, Mark Walsh - Friday, February 14, 2014
MEC has named Rachel Pasqua as head of mobile for MEC Nor ...
- Carnival Cruise Lines' Image On Upswing
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2014
Carnival Cruise Lines has rebounded from its media woes of a ye ...
- Wayfair To Meet With Banks To Discuss IPO
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, February 13, 2014
Wayfair LLC, the online home-goods retailer, has contacted banks about managing ...
- Meeting The Challenge Of Today's One-Eyed, Flying Consumers
Email Insider, Catherine Magoffin - Thursday, February 13, 2014
Today, the true challenge for marketers is driving engagement and conversion acro ...
- Pedigree Creates Facebook-Inspired 'Look Back' Video
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2014
"When we saw how Facebook was celebrating their 10th anniversary, it real ...
- So Six Seconds Is The Secret, Huh?
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 13, 2014
Apparently, the new official time limit for customer engagement is six second ...
- United Airlines, PGA Expand Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2014
The airline and golf association are teaming up to offer members ...
- Marketing In 2024: Child's Play
Performance Marketing Insider, Aaron Goldman - Wednesday, February 12, 2014
Louis CK would have been proud. A few weeks ago, instead ...
- Alison Fahey Named 4As' First CMO
MAD, Steve McClellan - Monday, February 10, 2014
Publishing, consulting and editorial veteran Alison Fahey has been appointed CMO f ...
- CommCreative Appoints DePaolo As Director of Strategic Communications
MAD Boston, Val Brickates Kennedy - Tuesday, February 11, 2014
CommCreative has named Ashley DePaolo as its director of strategic communications. ...
- Propel Marketing Partners With Beasley Broadcast Group
MAD Boston, Val Brickates Kennedy - Tuesday, February 11, 2014
Propel Marketing announced Tuesday that it will provide online marketing solutions ...
- HLN Rebrands, Skews To Younger Demos
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
Looking to kick-start CNN's sister network's fortunes, HLN is rebranding -- ...
- Forge Worldwide: 'Dad' Is The Largest Missed Demographic For Brands
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, February 10, 2014
Last week, when many American males were getting ready for the marketi ...
- Meet DeVito/Verdi, The NY Agency That's Shaking Up The Boston Ad Scene
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, February 10, 2014
If you've lived in Boston, you probably haven't heard of DeVito/Verdi. B ...
- Schneider Study Shows Millennials More Likely To Trust What They Read Online
Bay State Blog, Val Brickates Kennedy - Monday, February 10, 2014
Apparently, Millennials are more likely to trust what they read online th ...
- Zoom Zoom: New Acura Spot From Mullen Is All About Performance
MAD, Steve McClellan - Friday, February 7, 2014
Acura is setting the stage for its 2014 marketing effort with t ...
- BMW Launches New 'i' Series During NBC's Sochi Coverage
MAD, Larissa Faw - Friday, February 7, 2014
The German carmaker is making its largest media investment of the ye ...
- MITX's Kleiman Tapped To Run Havas Media
MAD Boston, Val Brickates Kennedy - Monday, February 10, 2014
Havas Media North America announced Monday that it has named Debi Kleim ...